Effective Marketing Professional

EFFECTIVE MARKETING PROFESSIONAL

• Goal-oriented innovator with 9+ years of cross-industry experience driving impactful B2B marketing communications initiatives for numerous brands across traditional and digital channels

• Effective communicator skilled in creating insightful presentations and strengthening relationships with business partners, peers, and senior leadership

• Proven mentor and manager of multidisciplinary teams in line with aggressive performance metrics PROFESSIONAL EXPERIENCE

Marketing Communications Consultant (Freelance)

Ash To Worth Ink, Huntington Station, NY 6/2008-Present

• Work closely with business owners and executives to align objectives and marketing communications strategy

• Deploy expertise as marketing communications consultant and marketing copywriter on project basis Director of Marketing

Lampix, New York, NY 11/2017-4/2018

• Allied with founders and executive management to develop and execute marketing communications plan

• Established and maintained brand standards and branding manual, and supported brand strategy globally

• Functioned as leader and campaign executor, touching and impacting every aspect of marketing and communications Institutional Marketing Manager

Value Line Publishing (valuelinepro.com), New York, NY 2/2016-11/2017

• Played a key role in increasing lead generation and sales revenue

• Increased web traffic by 64%, trial subscriptions by 50%, time on site by 32%, and page views by 23%

• Managed institutional marketing department in support of companywide operations (e.g. tradeshow management)

• Coordinated and realized redesign of valuelinepro.com, as well as the creation and launch of valuelinelibrary.com

• Planned, created, executed, and measured successful multichannel marketing campaigns Marketing Communications Manager

Triangle Services, Valley Stream, NY 1/2011-10/2014

• Successfully partnered with facilities management and aviation sales teams, increasing revenues 30% in 3 years

• Increased website traffic by 125%, and unique visits, pageviews and average time on site by over 50%

• Harmonized marketing and bidding departments (RFPs), including oversight of direct reports (coordinator, analyst)

• Led all interactive and creative concept and strategy for company marketing communications efforts

• Optimized wide range of vendors and freelancers (e.g. agencies, design, web development, video production) Founder and President

Solvent Stocks LLC (solventstocks.com), Huntington Station, NY 8/2009-6/2011

• Conceptualized, founded, grew and sold online based investor awareness brand which remains operational to date Partner and Communications Manager

The CollegeStock Media Group (collegestock.com), Port Jefferson, NY 7/2009-10/2010

• Grew revenues by adding a line of service offerings for existing and prospective clientele in various industries (e.g. financial, pharmaceutical, technology, transportation and consumer packaged goods)

• Utilized social media and social networking sites to establish, maintain and grow brand identity to increase website traffic and subscriber base for paid and free newsletters

• Spearheaded, wrote and produced branding and promotional video advertisements for company and clients PROFESSIONAL SKILLS

• Exceptional knowledge of Microsoft Office and Adobe Creative Suite (most PC and Mac applications)

• Fluency with html, online publishing, and content management systems (e.g. WordPress, Drupal, Shopify)

• Content development, content marketing, digital marketing, project management, and social media marketing

• Proficiency with email marketing platforms (e.g. Real Magnet, VerticalResponse, Constant Contact) and Salesforce.com EDUCATION

JAMES ASHWORTH

8 Oak Avenue, Huntington Station, NY 11746 631-***-**** *****.*********@*****.*** / www.linkedin.com/in/jamesashworth MASTER OF ARTS, English & Creative Writing, 2008

RHODE ISLAND COLLEGE, Providence, RI

BACHELOR OF ARTS, ENGLISH, WRITING, 2005

SACRED HEART UNIVERSITY, Fairfield, CT

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