CTO, VP of Technology, Director, Manager

MARK HEATON

HANDS-ON TECHNOLOGIST

Innovative Solutions ~ Technology Leadership

Exceptionally talented and broadly experienced technologist with proven world-class full-stack development and leadership skills exempli ied by pioneering work developing evolutionary technology resulting in signi icant innovations in the quality and availability of media analytics information and online advertising technology. Areas of Expertise Include:

{Startup Company} REALVU • www.realvu.com • New York, NY • 2016 – Present A leader of in-view ad-space technology.

VICE PRESIDENT, TECHNOLOGY AND DEVELOPMENT

Progress industry innovation through initiatives designed to increase the adoption of in-view ad-space technology KEY ACCOMPLISHMENT:

• Introduced product development standards and processes. Result: Immediate improvement in the visibility of key projects and intra-company communication. Reduced time-to-market of products. Set the stage for faster assimilation of new development staff.

• Led multi-company proof-of-concept efforts to create a new marketplace in the online advertising industry focusing on the brokering of pre-screened, in-view ad-spaces. Result: A irst of its kind marketplace created an ecosystem to enable ad-space revenue uplift for supply-side partners and better return-on-investment for demand- side partners.

• Led numerous inter-company deployment projects with industry leaders to further the validation and acceptance of in-view technology in online advertising industry. Result: Increased the acceptance of in-view technology through the demonstration of improved value for in-view ad spaces resulting in increased industry media coverage and broader understanding by the industry (Index Exchange, OpenX, AppNexus).

• Progressed the acceptance of real-time in-view software technology by industry standard organizations through the development of leading edge solutions and participation in industry standard organizations to educate, promote and rally support. Result: Increased industry media coverage and endorsement of in-view technology by industry standard organizations (IAB, Prebid.org).

Technology leadership Architecture (global systems, databases) Data visualization

Project management (PMP) Web services, SOA, SaaS Cloud computing (AWS)

Team management (Agile) Business intelligence (OLAP, Big Data) Mobile (Android, iOS) TECHNOLOGY CERTIFICATIONS & SPECIALTIES

EXPERIENCE & NOTABLE CONTRIBUTIONS

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CERTIFIED PROJECT

MANAGEMENT PROFESSIONAL

MICROSOFT CERTIFIED SOLUTION

DEVELOPER & CERTIFIED TRAINER

SOFTWARE AS A SERVICE

&

SERVICE ORIENTED ARCHITECTURE

BIG DATA

SPARK/HADOOP

CLOUD-BASED GLOBAL

INFRASTRUCTURE

SQL BUSINESS

INTELLIGENCE CUBE

{Startup Company} REALITY MINE, LLC • www.realitymine.com • Manchester, UK • 2015 – 2016 A global leader in developing technology solutions for the collection of consumer behavior and market research data. SOLUTIONS ARCHITECT, RESEARCH & DEVELOPMENT

Push the capability envelope of context sensitive measurements of panelist-based mobile devices. KEY ACCOMPLISHMENT:

• Introduced automated content recognition (ACR) technology into RM, brie ing all critical levels of management, sales and technical personnel on the potential and limits of the technology.

• Led the evaluation, selection and integration of ACR technology vendors into leading-edge passive meter products. Results: Created critical new business opportunities for RM.

• Explored the ability to perform client-stream analysis on panelist activity to obtain behavioral analysis information. Results: Led to the refocusing of strategic resources and objectives to enhance RM’s competitive position.

• Represented RM on a SMPTE task force (standards body) responsible for delivering audio watermarking technology standards.

{Startup Company} SORENSON/Foundry • www.sorensonmedia.com • Cardiff, UK • 2015 – 2015 A pioneer and leader in the ield of digitally-enabled Advanced TV and analytics. VICE PRESIDENT OF TECHNOLOGY AND MOBILE RESEARCH

Led the development of advanced cross platform media analytics products based on leading-edge RawData technology KEY ACCOMPLISHMENT:

Enabled passive media monitoring capability on next generation set-top-box platform that will set new standards in media analytics.

{Startup Company} METRIXLAB • www.metrixlab.com • Rotterdam, Netherlands • 2013 – 2014 A global provider of consumer insights and marketing research. VICE PRESIDENT OF TECHNOLOGY – MOBILE RESEARCH

Developed industry leading advanced research technology. Employed as a principle in acquired company. CONTRIBUTIONS & RESULTS:

• Empowered MetrixLab to achieve targeted research goals for its expanded client base by leading the development of integrated solutions for collecting and reporting cross platform marketing and media research. Results: Effectively managed problem resolution, rising expectations and sensitive data requests and requirements surrounding the acquisition of Rawdata, Inc. by MetrixLab, through the transition of Rawdata technology that provided valuable insight into client behavior.

• Improved accuracy, usability and timing of the release of media analytic data with re ined, innovative research technology. Results: Improved the marketability and product potential.

• Successfully executed pilot projects with Microsoft, Conagra, Walmart and Meijers. Results: Established MetrixLab’s credibility and con idence in the marketplace.

• Delivered actionable groundbreaking intelligence with regard to market insights and consumer behavior by directing globally dispersed project teams on institutional initiatives. Results: Solidi ied future account relations that required intricate, on-going client communication, problem resolution and service delivery related to multisite implementation.

{Startup Company} RAWDATA, INC. • www.therawdata.com • Salt Lake City, Utah • 2009 – 2013 Research organization providing revolutionary products in market research and media analytics. CHIEF TECHNOLOGY OFFICER

Pioneered the development of new technology (patents pending) that enables previously unobtainable consumer research and media analytics offering clients timely, advanced insight into the media consumption habits and behavior modeling. KEY ACCOMPLISHMENTS:

• Made possible product revenue streams with the pioneering of mobile-based systems which passively observe media exposure and consumer related behavior. Results: These innovative, irst-of-a-kind products eliminate panelists manual input responsibilities, which in turn increases the accuracy of data collected and measured by re lecting “true behavior”. These products far exceeded the capability of all other solutions available at the time.

• Executed essential strategic company rebranding and recapitalization to address market changes and competitive challenges through the design and launch of an innovative digital data analytics dashboard that visually presents complex relationships between media platforms, media providers and consumer demographics. Results: The dashboard was made possible by data collection innovations. It received critical acclaim by industry professionals.

• Enhanced the speed and ef iciency of data acquisition, analysis, and media analytics to aid clients in performing real-time problem resolution with a cloud-based global infrastructure. Results: Eclipsed industry standard quarterly reporting by providing on-demand availability enabling more timely decisions. 385-***-**** *********@*****.***

STRAWBERRY CREEK CONSULTING SERVICES • Preston, Idaho • 1999 – 2009 Consulting irm providing advanced technology services to consumers, businesses, and government agencies. PRESIDENT / OWNER

Founding member of an international consortium in the Telecommunications industry. Spearheaded development of new manufacturing processes and controls. Led/contributed-to numerous innovative initiatives impacting various industries. KEY ACCOMPLISHMENT:

• Pioneered new API enabling access to telecommunication environments. Results: Enabled the development of many of the cellular services that are commonplace today.

• Developed technology enhancements in anticipation of potential client growth and direction. Results: Secured long-term contracts with key clientele, including Microsoft and the U.S. Department of Energy.

• Established and managed cross-functional teams at multiple locations across the United States involving 130+ personnel including many subcontractors. Results: Successfully recruited and deployed skilled manpower to enable project progress.

• Collaborated with key global leaders in the telecommunications industry. Results: Produced breakthrough technology that received rapid industry acceptance and created new telecommunication industry markets.

• Spearheaded organizational change to re ine development processes. Results: Achieved measurable reduction in time-to-market while increasing product quality.

MICROSOFT CORPORATION • Redmond, WA • 1993 – 1999

MANAGING CONSULTANT/PRINCIPLE CONSULTANT

Early recruit into a new division of Microsoft charged with helping strategic customers successfully adopt Microsoft technologies and provide technology transfer/tutoring to key client personnel. KEY ACCOMPLISHMENT:

• Assumed responsibility and brought to fruition a large-scale multi-year project with Freightliner Corporation. The project was successfully developed and subsequently deployed nationally as well as in Mexico. Result: Established a lagship case study of a large-scale deployment of Microsoft technologies that was prominent in Microsoft sales and marketing efforts resulting in the increased global adoption of Microsoft technologies.

• Worked with the research division of Intel Corporation (Hillsboro, OR) to transfer knowledge and help them adopt the Microsoft Common Object Model (COM+) as a fundamental software product building block. Result: Led to a major shift in the architecture of many Intel products.

• In conjunction with the Microsoft Sales Team, helped the States of Oregon, Idaho, Utah and Montana with their decisions to adopt Microsoft technologies. Furthered the migration of each state to Microsoft technologies with numerous speci ic and strategic projects. Result: Successfully executed the mission of Microsoft Consulting Services on a large scale by demonstrating the value of Microsoft products, executing successful projects and transferring critical product knowledge to client organizations.

• Evangelized the bene it and proper application of Microsoft technologies through seminars and training events delivered to many organizations nationally. Result: Substantially contributed to Microsoft’s installed base and revenue.

• Periodically met with various Microsoft product groups to help them understand the needs of Microsoft customers and opportunities observed from the ield. Result: Led to the better alignment of product features with product demand which in turn led to better product market acceptance and Microsoft revenue.

• Effectively recruited and managed a team of 33 highly skilled consultants. EVANS & SUTHERLAND COMPUTER CORPORATION, SLC, UT • www.es.com • Manager, Mfg Process Design IOMEGA CORPORATION, ROY, UT • www3.lenovo.com/us/en/ • Systems Programmer Military Service: United States Marine Corps

Bachelor of Science - Utah State University, Logan, Utah PREVIOUS EXPERIENCE

EDUCATION

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