Social Media Digital Marketing

Yuxin Zhang

*** ****** **** ***, *******-Salem, NC 27106 ********@***.*** 336-***-****

EDUCATION

Wake Forest University, School of Business Winston-Salem, NC Bachelor of Science in Business and Enterprise Management; Concentration: Marketing May 2018 Bachelor of Art in Economics GPA: 3.81

John Belk Stevens Scholarship: $3,000 (2017, 2018); BEM Summer Work Fellowship: $3,000 (2017) Korea University, Study Abroad, Seoul, South Korea, $910 scholarship from Academic Excellence Award Summer 2016 City University, Study Abroad, London, England, Academic Achievement List Spring 2016 Relevant Coursework: Marketing Analytics, Marketing Communications, Consumer Behavior, Strategic Management, Operations Management, Corporate Finance, International Trade & Finance, Quantitative Analysis, Statistical Models, Mathematics PROFESSIONAL EXPERIENCE

Ogilvy & Mather Advertising, Account Management Department Shanghai, China Assistant Account Executive Summer 2017

§ Developed pitches for both Alibaba’s Olympics sponsorship campaign and a Unilever Dove new product launch campaign, winning new business for the agency alongside planners and creative colleagues

§ Assisted the account manager to brief creative and planning colleagues and together formulated marketing strategies and creative ideas, including campaigns for Tiffany, Adidas Originals, Alibaba Group, Shiseido Elixir, Unilever Dove, and DSWT

§ Performed research about clients’ products and services and the overall Asia-pacific and global markets as needed, continuously benchmarking against competitors

§ Visited clients weekly to present and discuss details for campaign plans and ideas, and attended TV shoots, radio recordings, casting selections, and post-productions of TVC & KV

§ Undertook administrative work for daily supports to keep the team and clients up-to-date, and worked with the finance department to manage campaign budgets, record keeping, and invoice clients and vendors Aramark Winston-Salem, NC

Marketing Assistant Spring 2017

§ Supported Marketing Manager with advertising plan for events, activities, and office initiatives including fliers, social media, web, promotional items, and interactions with students for promotional events

§ Audited employees to ensure food suppliers at different locations meet Aramark’s high safety and sanitation standards

§ Assisted with coordinating presence on campus including information tables, brand awareness, and creative marketing World English Education Ningbo, China

Marketing Assistant & Counselor Summer 2016

§ Provided marketing plans on launching new segment specifically targeting children in elementary schools

§ Helped design advertisements for the new younger age market

§ Counseled and helped students to manage course schedules and college selection in both United States and England

§ Provided individual and group instruction for several classes of students, including AP, SAT, and TOEFL exam preparation

§ Answered questions, graded assignments, gave vocabulary quizzes, and supervised 80 students from four classes New York Life Atlanta, GA

Marketing Assistant Summer 2014

§ Designed and managed the preparation for company’s anniversary activity that included dinner, speaker, and feedback sessions

§ Created invitation card and sent out to individual clients

§ Organized clients’ information including insurance products, contact information, history, and claim activity ACTIVITIES

School of Business Ambassador, Wake Forest University Winston-Salem, NC Ambassador Fall 2016 – Present

§ Assist Student Integrative Services with special events, discussing majors, applications, and campus life with students and parents

§ Lead prospective student tours, class visits, and information sessions to answer questions and provide experiences in the school Peer Tutoring, Wake Forest University Winston-Salem, NC Tutor, Learning Assistance Center & Student Athletes Services Center Fall 2016 – Present

§ Tutor courses including Management, Economics, Finance, Accounting, Philosophy, Physics, Sociology, and Humanities

§ Provide students with problem-solving, learning and test-taking skills to solve questions about coursework, projects, and exams COMPUTER AND LANGUAGE SKILLS

Computer: Proficient in Microsoft Word, Excel, and PowerPoint; Google Analytics; Google AdWords; R Commander; SPSS Language: Bilingual in English and Chinese

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