Manager Marketing

AAhhmmeedd YYoossrryy

Riyadh, Saudi Arabia

Phone 009***********

*************@*****.***

Marketing Manager

More than 10 years of experience in leading pharmaceutical & cosmeceutical brands within Multinational Companies.

Leading of corporate marketing department. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

Skills

Recent Awards

Award for Outstanding POS Global Campaign (PHYTOCOLOR Digital Campaign), 2016. Award of Excellence for Outstanding Marketing (BETADINE COLOR CAMPAIGN), 2012. Best Brand Manager Award (BETADINE B2C campaign), 2011, 2012, 2013. Professional Experience

ALHAYA MEDICAL COMPANY, Saudi Arabia (LIERAC-PHYTO Paris, DECLARE Switzerland & PHARMACLINIX, UK)

Marketing Manager, 12/2015 to Present

Manage Dermo-cosmetic unit marketing functions. Direct brand management, digital marketing, brands positioning, product launches, advertising, sales collateral and tradeshow marketing. Selected Accomplishments:

Developed and launched integrated, multi-channel program, and direct marketing campaigns with Doctors, Pharmacists & Direct Consumers.

Leading market launch of 10 new products. Identified opportunities, researched new penetration possibilities, collaborated with sales team and created campaigns.

Marketing Strategies & Campaigns

Corporate Communications

Product Positioning & Branding

Focus Group & Market Research

Development of Training Materials

Sales Collateral & Support

Digital marketing & Social Media

New Product Launch

Web portal for B2C approaches & eStore to sell products (Under Construction).

Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Development of digital brochures on IPAD to demonstrate key products features & benefits with Doctors & Pharmacists.

Leveraged strengths in cost-effective marketing and budget management & to reach corporate strategy profitably.

ORCHIDIA PHARMA, Egypt (OPHTHALMOLOGY)

Product Manager, 11/2013 to 11/2015

Developed marketing programs for a consumer line. Used an integrated approach to create balanced programs for clients to build their brands awareness Selected Accomplishments:

Know your Eyes' awareness campaigns in Hospitals, Pharmacies & clubs. MUNDIPHARMA, SWITZERLAND, EGYPT – Leading BETADINE Brand Product Manager, 9/2010 to 10/2013

Leading different forms of BETADINE Brand, other Mundipharma products with a successful launch of BETADINE Gauze dressing and remarkable growth for cash cow forms. Selected Accomplishments:

Award of Excellence for Outstanding Marketing (BETADINE COLOR CAMPAIGN), 2012 Best Brand Manager Award (BETADINE B2C campaign), 2011, 2012, 2013. PYRAMID SICENTIFIC OFFICE (MUNDIPHARMA, SWITZERLAND, ALMIRALL, SPIAN, RECORDATI, ITALY, EGYPT)

Medical Representative, 4/2007 to 8/2010

Promoting different forms of BETADINE Brand, ALMIRAL GIT, CVS brands and RECORDATI GENURIN brand to Doctors, Pharmacists.

Special Skills & Technology

Software:

Language:

MS Office (Word, Access, Excel, PowerPoint), MS Project, Photoshop, InDesign.

Arabic: Mother Tongue English: Very Good

AAhhmmeedd YYoossrryy Page 2 Phone: 009*********** Education

BANI-SWAIF UNIVERSITY, FACULTY OF PHARMACY, Egypt

Bachelor of Pharmaceutical Science, 2005

Training Courses

1-Basic selling skills. 9-Planning Rx to sales.

2-Sales management. 10-Team management.

3-Advanced selling skills. 11-Project management.

4-Presentation skills. 12-Brand selling.

5-Problem solving & report writing.

6-Negotiation skills.

7-Creative thinking.

13-Strategic planning.

14-Fundamentals of product management.

15-Global branding.

8-Marketing principles & Consumer behaviors. 16-Social media & digital marketing. Personal Data

Date of Birth: October 17, 1981

Marital Status: Married.

Driving license: Yes.

REFERENCES ARE AVAILABLE UPON REQUEST

AAhhmmeedd YYoossrryy Page 3 Phone: 009***********

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