Marketing Communications Officer

Morgan E. Wright

Falls Church, VA *****

**********@*****.*** 972-***-****

Corporate Communications Officer

Respected marketing and communications strategist with 8+-year progressive career positioning companies to surpass growth objectives and optimize revenue across complex and competitive landscapes.

Highly motivated, results-driven innovator with current experience implementing marketing, communication and public relations programs maximizing revenue and market share. Success in analyzing market trends, navigating new markets, and launching modern communication strategies. Cross-team collaborator and member of American Marketing Association and Public Relations Society of America with technical proficiency in Photoshop, InDesign, Illustrator, WordPress, HTML, SEO, website creation and graphic design.

Areas of expertise include…

Strategic Marketing Initiatives

Social Media Marketing

Blog Content Creation and Publication

Brand Management

Project Planning & Implementation

Corporate Communications

Internal Communications

Complex Project Management

Professional Experience

VICE PRESIDENT OF CORPORATE COMMUNICATIONS, August 2013 to Present

The Shaddock Companies, Dallas, TX

Oversee and orchestrate marketing and branding campaigns, communication efforts and public relations for large umbrella corporation consisting of real estate companies and services.

In collaboration with the VP of Marketing and Branding, integrate communications objectives for customers and partners nurturing a strong industry network, increasing awareness and developing brand identity. Helm communication and media relations programs utilizing a wide plethora of networking and marketing techniques to identify and define core messages. Produce internal and external promotions to cover diverse groups of audiences while spearheading full life cycle of complex campaign processes from conception through market acceptance. Synergistically work to convey and enforce corporate images maximizing multi-channel communications through social media, direct mail, email, and web, digital and interactive media. Analyze, implement and leverage communication channels to engage core audiences and increase customer relationships. Design, develop and execute marketing materials and corporate literature aligning activities to accurately convey communication objectives while strategically directing public relations affairs producing successful promotional efforts. Increase market share and revenue growth by leading executive leadership into building and cultivating communicative relationships increasing market share and profits.

Instrumental in securing 58% year-over-year business growth for First National Title Insurance by crafting and launching company’s first, annual marketing and communications plan.

Significantly contributed to Capital Title of Texas’s overall growth increase of 101% by putting forth strong marketing efforts.

Utilized and implemented an email-marketing platform, company blog, and overall comprehensive marketing plan enhancing company-to-customer communications by 120%.

Professional Experience, Continued.

MARKETING COMMUNICATIONS OFFICER, July 2012 to August 2013

Catholic Charities of Dallas, Inc., Dallas, TX

Supported non-profit agency’s objectives by spearheading and managing marketing initiatives and communications programs.

Implemented operational continuity and synergistic cohesiveness across agency programs through strong interpersonal skills, excellent communication abilities and effective marketing plans. Delivered annual and long-range results, coordinated re-branding process and created powerful messages that resonated deep within the community while leading the transition of brand identity, logos and core messages. Researched and streamlined publications and market trends through the design and use of brochures, fact sheets, large event banners and posters, letterhead and stationery, promotional materials and outreach items. Evaluated and tailored marketing plans and programs to correspond with project scope, budget and time constraints as well as boosted event coverage and donations through relentless networking. Trained senior-level staff and demonstrated efficient interpersonal and presentation skills enhancing quality of interviews, speaking engagements and other outreach events.

Raised more than $600K (highest in agency history) during annual Bishop’s Gala fundraiser.

Increased online donations from $140K to $560K (3.8 times the amount from previous year) within first year implementation of a newer and user-friendly online payment system.

MARKETING & COMMUNICATIONS MANAGER, February 2011 to June 2012

Produced successful marketing campaigns and boosted brand awareness through promotions, social media, community outreach and cohesive communication plans.

Directed, streamlined and approved social media and email marketing strategies spanning across all programs. Analyzed and improved existing promotional materials increasing effectiveness and brand guideline compliance. Devised and presented quarterly market reports focused on overall effectiveness of past and current market trends and made campaign adjustments as necessary. Engineered and implemented promotional strategies using innovative graphics, brochures, fact sheets, logos and other promotional products.

Boosted online donations by more than $124K within first 4 months by designing and launching a refreshed and more innovative website layout.

Strengthened brand identity by crafting and implementing the first-ever “Brand Standards & Usage Guidelines” handbook.

Developed overall plan and launched company’s first blog and email marketing campaign system.

Additional 4 years of experience (2009 to 2011) as Development & Communications Specialist, Public Relations & Marketing Coordinator and Website & Social Media Coordinator

Educational Background

Bachelor of Arts in Corporate Communication & Public Affairs (2005 – 2009)

Southern Methodist University, Dallas, TX

Bachelor of Arts in Psychology (2005 – 2009)

Southern Methodist University, Dallas, TX

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