Brent D. Johnson

Taylorsville, UT *****

801-***-****

ac41wp@r.postjobfree.com

Skype: hojo_154

Versatile, results-oriented marketing manager balancing analytical and strategic marketing with creative marketing production. It’s all about collaboratively planning marketing strategy; managing production from start to finish and bringing ideas to life through integrated multi-channel campaigns. APPLICABLE SKILLS

● Print & Online Creative Direction

● Corporate Branding/Messaging

● Advertising Design/Copywriting

● Corporate PR/Content Creation

● CRM /Lead Generation

● Event Planning/Management

● Competitive Intelligence

● Partner/Vendor Relationships

● Marketing Strategy/Metrics/Reporting

● Direct Marketing/Email Automation

● Organic SEO, SEM, Social Media

● Website Design/Maintenance

● Budget Management/Cost Controls

● UI Design/HTML/CSS/JavaScript

● Graphic Design/Video/Multimedia

RELEVANT EXPERIENCE

CORPORATE MARKETING MANAGER – ClearOne 2015-present

“A di erent take - Rebuilding marketing with a new view o Produced in-house agency advertising production, saving thousands in annual marketing cost o Oversaw event planning and logistics for annual international shows and 2-3 regional shows per month. o Directed branding and creativ e; mentoring marketing specialists to provide global sales enablement o Led web maintenance and content creation, cross-training marketing team with CMS and supporting IT development o Coordinated all vendor relationships from PR to printing and trade-publication advertising negotiations o Increased qualified CRM lead-gen for international sales support by 30-40% with multiple tools- Pardot, Act Swiftpage, AC o Established more collaboration between sales and product management departments for go-to-market strategies o Instituted SEO-based processes for blog/social media management, increasing shareable assets by 200% MARKETING MANAGER – Glass Apps 2014-2015

“The fast and furious - Bringing consistency to branding and marketing production in startup environment o Initiated complete website UX review and style guide creation for next-generation design and development o Focused sales enablement materials on consistent end-user benefits, strengthening competitive positioning o Automated templates and sales funnel processes, increasing e ciency of backend administration o Maintained backend organization and communication for channel managers, branding, and materials updates o Researched secure sharing platforms for sales support and client multimedia needs CORPORATE MARKETING MANAGER – ClearOne 2011-2014

“Bringing it together - Bridging marketing and IT, managing corporate marketing planning and production o Directed team of 5-6 marketing specialists with improved internal turnaround and global sales support o Collaborated with sales and product management to create strongest possible client messaging and fulfillment o Oversaw web, print and communications, integrating new acquisitions and multiple inter-departmental projects o Improved event-planning processes with 30% fewer resources o Streamlined new product marketing e orts with Product Line Managers at nearly $100k annual savings o Finalized complete web update and CMS cross-training for entire marketing department MARKETING COMMUNICATIONS WRITER/EDITOR (ClearOne)

o Created new, consistent B2B communications and brand management for collateral, web, and events o Expanded marketing role with web development, multimedia needs reducing outsourced expenditures o Standardized print and electronic product communication styles for product launches o Redefined messaging format for electronic “drip” campaigns, spearheading lead generation o Maintained new level of consistency for pre-and post-event communications for lead nurturing MARKETING COMMUNICATIONS MANAGER – The MGIS Companies 2004-2010

“Bridging the Gap - Spanning marketing and IT, providing full in-house marketing strategy and production o Streamlined Marketing and I.T. relationship by creating and functioning within new liaison position o Slashed advertising/ marketing design costs 50%-60% with in-house content, web design, advertising, and production o Initiated new level of marketing automation and customized B2B turnkey support with broker resellers o Oversaw creative management for online development/maintenance of corporate internet and intranet o Set new standard of materials and content support for sales reps and resellers with higher-e ciency internal timelines o Bolstered internal capabilities to create original concepts and create across various media and vehicles MARKETING/ SYSTEMS DEVELOPER – SunGard Online Investment Systems 2000-2004

“Soup-to-nuts - Marketing management and UI design/development on tight deadlines o Retained MarCom’s e ciency and cost-savings through cutbacks, replacing 1.5 marketing FTEs o Created new level of multidisciplinary marketing expertise- marketing and UI design, closely aligning two departments o Redefined advertising options for new parent company as internal agency, saving thousands annually o Spearheaded new cost-saving multimedia client initiatives as value-added customer service O Oversaw consistency of transitioning corporate identity through Internet, Intranet and software GUI o Balanced production process of all direct marketing/ sales collateral while balancing UI design deadlines CO-FOUNDER/MANAGING CONSULTANT – Creative Di erence, LLC. 1999-2001

“One-stop shop One-source marketing consulting/production for multiple clients with specialized needs o Designed unique SEO/SEM sales tools to quantify and explain online opportunities for client communications o Provided agency consulting and deliverables spanning re-branding and market focus to marketing planning, advertising, web design, and sales enablement

o Nurtured client relationships with high-touch account management, increasing return and referral sales cycles o Customized approaches for each client, directly creating solutions based on needs for web presence, marketing collateral, advertising campaigns, corporate identity and business/marketing plans o Designed online projects to include and client “self-maintenance” and/or customer training needs as goodwill EDUCATION

MBA - Master of Business Administration (Marketing) University of Utah BFA - Bachelor of Fine Arts (Advertising Design) Utah State University

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