Marketing, Design, and Media

Experience

gtlyfe, Georgia Tech, Atlanta, GA

Media Director & Designer

(2017-present)

As Media Director, I drive market awareness, downloads, and premium sales for the gtlyfe app through social media, purpose designed campaigns, and largescale community and college events. I capture and analyze data on user analytics, present reports on sales trends and market opportunities, and position our frontline staff by:

•Interviewing and hiring employees

•Setting and achieving user/revenue goals

•Developing gtlyfe’s customer service handbook

•Instituting recognition programs

•Maintaining schedules and payroll

As Media Designer, I’ve created targeted graphic designs and webpages with a focus on UX and web design, photography, and videography.

These efforts achieved:

•User base increase of 40% in my first three months

•Revenue from premium sales grew 35% in three months

•App download goal achieved two months ahead of schedule and overall download goal exceeded by 83%

•Employee base increased by 50% by second quarter

Fotografia Film & Design, Atlanta, GA

Sole Proprietorship/ Contractor

(2009-present)

Through Fotografia, I specialize in providing social media and web services, as well as photography and film services. I develop focused marketing campaigns utilizing custom photography, videography, and graphic design to disseminate through social media using UX, and web design.

My clients include:

•Keller Williams

•Southern Home Team

•Sotheby’s

•Krystal

•Momocon

•The Capitol City Opera Company

•The Hamlin Group

First Baptist Church Atlanta, Atlanta, GA

Associate Director

(2012-2013)

My role included creating and producing live weekly children’s programs for 600+ youths:

•Writing content

•Casting and directing

•Performance production

•Leadership of large group programming

I led a mixed workgroup of employees and volunteers including the educators for:

•Each department of the children’s ministry

•The drama and music departments

•The host team

•Both substitutes and volunteers

Other deliverables included:

•Writing curriculum and teaching drama, theology, movement, and music to K-6 including special needs students

•Orchestrating weekly theme nights for 600+ children

•Organizing and leading Vacation Bible School

•Administering the website, creating videos, graphics, and promotional materials

Most important among my achievements was the creation of a special needs program for children and adults that provided a safe environment where they enjoyed classroom education, art, puppetry, and film. I grew the program from a single church to a community wide initiative that included partnership with Chick-fil-a.

The North American Mission Board, Alpharetta, GA

Graphic/Web Designer/UX Design

(2008-2009)

Using my UX, HTML, and CSS skills, I designed, built, and maintained their website, NAMB.net, a portal with over 300k unique users per month.

I managed a dynamic team of pastors and ministry assistants whose membership varied each month with the purpose of developing:

•The Planter’s Digest

•bi-weekly email blasts

•print pamphlets/ brochures/ booklets/ other promotional materials

I engineered the weekly podcast requiring audio editing, graphic design, web design, UX, coding, Protools, and the Adobe Creative Suite.

My most important achievements were:

•Coordinating information for North American disaster relief including Hurricanes Ike, Bill, Ida, Fred, various wild fires, floods, etc.

•Leading the NAMB.net webpage redesign project updating over 3,000 pages of content

Skills

Adobe Creative Suite:

•Adobe Acrobat

•Adobe After Effects

•Adobe Dreamweaver

•Adobe Final Cut Pro

•Adobe Illustrator

•Adobe InDesign

•Adobe Premiere Pro

•Adobe Photoshop

•Adobe Muse

HTML5

CSS3

iBooks Author

Microsoft Office

Protools

Corporate Identity Design

Film & Audio Editing

Logo Design

Publication Design

Usability Design, UX Design

Web Design

Photography

Copy Editing

Videography

Customer Service

Education

Savannah College of Art and

Design, Atlanta, GA

Technical Certificate in Media Design (emphasis on Web/UX as well as Visual Effects and Post-production) - May, 2016

Liberty University, Lynchburg, VA

Master of Arts in Children’s Ministry - May, 2012

Mississippi College, Clinton, MS

Bachelor of Science in Communications (emphasis in Theater with an Art Minor) - May, 2001

Awards /Organizations/

Activities

Finalist of the Fortune 500 Internship Challenge, Design and Usability Track - June, 2015

Student Member, AIGA - present

Videography Momocon - Camera & Technical Directing

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