Digital Marketing Manager

RAYMOND BLAISDELL

**** **** ******* ** • Meridian, ID 83646

208-***-****(Cell)

*************@*****.***

PROFESSIONAL SUMMARY

Professional Financial Project Manager with 10+ years of experience in helping companies overcome financial challenges. Certified Six Sigma Black Belt with experience in banking, systems analysis, and digital marketing.

EXPERIENCE

SELF-EMPLOYED 2016 to Present

Digital Marketing Consultant

White label digital marketing, E-commerce, site optimization, developing strategic solutions for consistent improvement in conversion and retention rates.

Developed new search engine marketing (SEM/PPC) programs, increasing sales and brand awareness.

Utilized multiple content management systmes.

Developed strategic solutions and managed all direct email communications.

Created weekly reports for determining most effective inventory levels.

Monitored website metrics to foresee trends utilizing Google Analytics.

PITH WORKS 2014 to 2015

Director of Digital Marketing

Responsible for the management of all digital platforms, ensuring the success of our business objectives and that of the clients

Managed client websites (including all images, tools, and content).

Provided client service by answering questions and concerns, when necessary.

Conducted report analysis of multiple sites regarding social media traffic.

Established and monitored ROI and KPIs.

Created, maintained, and implemented digital marketing and editorial calendars.

Collaborated with clients to gain insight into client objectives and goals.

SITE BAKERY 2012 to 2014

Operations Manager

Responsible for Search Engine Optimization, Digital Marketing, Web Design and Project Management for all digital projects.

Interacted with a myriad of outside agencies and organizations.

Simultaneously managed dozens of projects in varying stages of development.

Analyzed website architecture, quickly processing ideas and implementing changes.

Developed and managed cohesive marketing programs from on-boarding to delivery.

Created measurement reports gauging ROI internally as well as externally.

Prepared monthly financial statements and cash flow analysis.

Utilized Google Analytics and A/B Testing for site optimization.

Developed a working knowledge of HTML and multiple content management systems.

RAYMOND BLAISDELL Page 2

SUPERVALU 2009 to 2010

Data Analyst

Responsible for establishing and maintaining complex reporting formulas and templates using reporting tools such as Excel and other Databases.

Evaluated business data to identify outliers and their statistical significance and perform trend analysis.

Designed comprehensive data reports to assist executives in making sound business decisions.

Performed statistical analysis from raw data in Oracle, manipulated in Excel.

Arranged Excel workbooks through automation into easily digestible charts and graphs.

Identified anomalies of consumption and errors in data and took measures to resolve them.

Reconciled variances between databases and created automated functionality within Excel.

EDUCATION

Certificate in Project Management, Villanova University

Six Sigma Black Belt, Villanova University

AS in Business Management, University of New Hampshire

ADDITIONAL SKILLS

Proficient in all Microsoft Products.

Proficient with numerous project management software packages.

Knowledge of GAAP.

Proficient in Google Analytics.

Knowledge of HTML.

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