Social Media Manager

Brian Boese

**** ***** *** - **. ***********

651-***-**** *******@*****.***

Summary

5+ years creating and implementing marketing communications strategy for print and digital promotions in fast-paced, deadline driven environments, including magazines, newsletters, brochures, e-mail marketing, web content, blogs, digital media, mobile, paid advertising, display advertising, and social media.

2+ years experience managing social media content and social media advertising.

5+ years experience optimizing web content for Search Engine Optimization (SEO), including keyword research, link building, writing and evaluating metatags, and evaluating and reporting on results.

5+ years experience managing digital marketing campaigns, including managing and reporting on analytics, optimizing web page performance, SEO/SEM. e-mail marketing, social media marketing and advertising, and content management/creation.

5+ years experience creating and managing paid search campaigns using Google Adwords and paid advertising campaigns on Facebook and Twitter.

5+ years experience developing and creating content and content strategy for websites, blogs, and events, including building and managing a content creation team.

Bachelors Degree in Communications.

Masters Degree in Public Affairs.

2+ years experience creating press releases and news updates, managing PR and media relations, including experience with crisis communications, executive communications, and developing positive press coverage with newspapers, radio and television outlets.

2+ years organizing and managing photography and video shoots for use on websites and YouTube, Facebook, Twitter, e-mail promotion and event promotion, including managing contract negotiation with vendors, developing scripts and managing video shoots.

3+ years experience using web management tools - including Photoshop, In Design, HTML and CSS.

Certified Project Manager with 5+ years Project Management experience.

Professional Experience

Big Bell Ice Cream Mpls,MN

Digital Communications Manager June 2017 – present

Create and implement marketing communications and public relations strategy for the opening of Big Bell’s new brick-and-mortar store. Includes working with designers to create a new website, creating marketing copy, an advertising campaign in Google Adwords, writing and proofreading press releases, blog entries, and social media content to promote the store, and setting up Google Analytics.

National Council on Family Relations Mpls, MN

Communications Manager August 2016 – May 2017

Managed all Communications and public relations. Created and managed weekly e-newsletter, e-mail and social media campaigns, managed paid search efforts, updated web content, created, edited and proofread press releases and member communications. Created social media ad campaigns, with a focus on Facebook and Twitter. Coordinated communications promotions for events, including an annual conference, with an attendance of over 1,200.

Goodwill-Easter Seals Minnesota St. Paul, MN

Marketing Communications/Public Relations Coordinator October 2014 - August 2016

Wrote, edited, proofread and developed marketing content for company websites, social media, company blog and monthly newsletters. Managed communications projects for fundraising, issue advocacy, volunteer and participant recruitment. Optimized content for SEO. Managed paid search accounts. Developed content strategy to reach and support diverse communities, including the creation of a content strategy team. Coordinated social media campaigns. Developed content calendars, including developing video strategy for e-newsletter and social media use. Managed video production and creation of an editing video scripts. Managed all PR and media coverage, including soliciting press coverage for Goodwill's retail stores, services and programs and public policy initiatives on TANF, VRS, and job training programs.

Contract Roles

The Toro Company Bloomington, MN

Content Strategist May 2014 - Aug. 2014

Wrote and edited SEO-optimized content and developed marketing strategy for Toro's customer-facing micro sites. Developed the commercial division's first-ever paid search campaign. Assisted in e-mail marketing campaigns using Eloqua software.

Target Corporation Mpls., MN

Content Writer/Editor March - May 2014

Wrote, proofread, and edited content for Target's internal and external web sites.

Blue Cross/Blue Shield Eagan, MN

Content Developer/Editor/Writer Nov. 2013- Feb. 2014

Wrote and edited SEO-optimized content and developed content strategy for Blue Cross/Blue Shield's customer-facing web site.

Kroll Ontrack Eden Prairie, MN

Content Specialist 2010- 2013

Content Management/Analytics - Updated and created SEO-optimized content and blogs using in-house CMS tools, WordPress and Red Dot software. Managed Google Analytics.

Blog/Social Media – Created and managed calendar of blog posts for 2 company blogs. Created and managed content team, Edited blog posts, e-mail content, ad copy and promotional copy.

E-mail marketing – Worked with marketing stakeholders to set up e*mail campaigns and calendars, developed e-mail campaign themes, created, proofread, and edited content and headlines, tracked campaign performance, and provided feedback to stakeholders. Used Wordpress and Eloqua software.

Paid Search - Managed paid search accounts in Google Ad Words and Bing, making budget recommendations as needed. Created ads and tracked ad performance and budgets, set up conversion tracking, monitored campaign performance and reported out to stakeholders.

Project Management –Helped lead the launch of a complete website redesign, led the process to evaluate and choose new vendors for paid search and SEO, and had an integral role in the product launch of Verve, Kroll Ontrack’s do-it-yourself ediscovery software.

Recognition: Awarded 9 monthly “Peer-to-Peer Awards” given by coworkers to recognize peers whose performance had exceeded expectations.

HomeStyles St. Paul, MN

Editor/Content Manager 2006-2010

Managed the creation of sixteen annual issues of nationally distributed publications. Contributed and edited content of over twelve other annual issues. Researched, wrote, and proofread feature articles, assigned editorial duties as needed.

Content Management - Created, managed and analyzed content and metrics for Homeplans’ website. Managed the process for the creation and submission of online promotions, and managed their implementation. Provided metrics to stakeholders for all online promotional campaigns

E-mail Marketing - Designed and managed the production of forty annual electronic newsletters using ExactTarget e-mail software, achieving a 20% increase in click-through rates and total clicks.

Volunteer Experience

Joe Schmidt Celebrity Golf Tournament for Big Brothers/Big Sisters 2000-2008

Tournament Executive Committee

Managed public-facing communications for this three-day fundraising event for Big Brothers/Big Sisters. Wrote promotional materials, managed event budget and logistics, worked with vendors and helped recruit and manage over 250 volunteers. Helped recruit over 40 local celebrities, and managed their participation and event-day experience. Worked with Big Brothers/Big Sisters Executives to create and manage event budgets. Wrote the event’s marketing and fundraising materials, and helped manage the fundraising and golf events. Worked with local television and radio for event coverage and promotion.

Freelance Writer 2005-2009

Wrote freelance articles for multiple publications, including Where magazine and Fodor’s travel.

Education

University of Minnesota, Hubert H Humphrey Institute of Public Affairs

Masters of Public Affairs. Focus: Education Policy. Certificate in Mediation

Capstone Project: Evaluating Wellstone Action’s political training programs and making recommendations for improvement

Concordia College, Moorhead MN

Bachelors degree

Graduated Cum Laude

Majors: Communications/Political Science

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