Digital Marketing Manager

ANITA WU

**** ** ***** ***., ******** Heights, CA 91745

*********@*****.*** 408-***-****

US Citizen

SUMMARY

Dynamic senior marketer, able to quickly grasp company core concept in order to maximize business target.

Own consulting expertise that including consultative listening, problem definition, hypothesis generation, data analytics intelligence, effectively translating to valuable management-level strategic presentation for impact.

Solutions-oriented coordinator, demonstrated ability to handle multiple priorities, and performs job responsibilities and execution accurately with minimal supervision.

Experienced data analyzer, capable to take win-win condition to drive sales incremental, and strategize execution to achieve successful result. Utilize data visualization techniques to identify and communicate business trends.

Excellent communicator with bilingual skill, able to foster an ease while working with people from cross functions and diverse background.

PROFESSIONAL EXPERIENCE

Sanofi Taipei, Taiwan Digital Innovation Manager 2017-Present

Evaluated patient flow and experiences with Sanofi through Social Listening (22,000 channels cover forums, blogs, social platforms and news hub), and analyzed patients’ touch-point, unmet needs on disease, major channels and decision making journey, designed innovative engagement to enhance the satisfaction and branding re-position.

Conducted in-depth-interview on respective objectives for each specialty (rare disease, diabetes, metabolic), concluded result to provide insight and actionable items for BU. Brought interactive retention between Sanofi and healthcare professional on digitalize matrix, tend to heighten sales revenue and optimized relation with KOL.

Managed social multi-ecosystem, a well-covered panel on medical research, disease prevention, and healthcare knowledge, physician interviews, news and commentary for open market. Significant triggered diabetes patients move towards one-on-one interaction from online to off-site, clinics yielded 108% the 1st three months.

Conde Nast International (VOGUE / GQ) Taipei, Taiwan Project Management to Managing Director 04/2017-10/2017

Associate Director, Data& Analytics 10/2015-09/2016

Determined strategies in arranging advertisement salesforce. Neworked with printed/online content integration, identifying slow-moving traffic or low reach articles to boost content marketing implementation. Speedy accumulated 200,000 fans in Vogue Taiwan FanPage and 16,000 fans at GQ Taiwan FanPage within 5 months

Monitored audience behavior that been attempted to reach and offer strategies on how social media will work best for business model (KPI as User/ Visit/ Pageview/ Stay Duration/ Reader loyalty). Ample contribution to on-line media traffic that boosted advertising sales revenue 30% growth, particularly 70% from new brand clients.

Owned and directed content efficiency. Proactively drives editorial team in allocating resource among occupancy, native advertising, offline activities to strengthen loyalty between all stockholders like clients and readers.

Managed data consolidation and internal cross training of presence on social media channels, which included Facebook, Instagram, LINE, YouTube and official website (Vogue / GQ).

Synchronized data from Google Analytics, comScore, Social-baker and Parse.ly, as well as SEO optimization. Analyzed the flow and trend in competitive media platforms follow by strategies and composed internal training.

FarEasTone Telecommunications Taipei, Taiwan Sr. Manager of Business Intelligence& Analytics 02/2014-06/2015

Analyzed consumer demographics, purchasing patterns, and mobile behaviors to deliver insightful scheme to support strategic vision. Supported and ensured CRM excellence by reviewing metrics from multi-channels.

Lead dynamics CRM Solution Production Deployment Team, achieved 112%+ of addressing feedback within time frame, well prioritize urgency and effort, accounting for current project commitments.

Citi Bank Taipei, Taiwan

Manager of Cards Marketing – Consumer 11/2010-03/2013

Provided actionable analysis and recommendations on best co-promote investment for key partnering clients, generated best valued marketing campaigns or events to gain win-win result in two brands.

Won Citi Taiwan Elite Award in year 2012 by co-branding marketing promotion with Starbucks Taiwan, both new activation and spending exceeded 120% from original goal setting.

Managed the development data-driven marketing initiatives for corporate key strategic objectives, primarily focused on new card activation, aim acquiring revenue through direct response channels.

Examined competitive position within applicable customer segments and overall industry through ongoing market research, industry studies and conclude with pricing analysis, to re-design rate-plan and promotional elements for credit card penetration among foreign banks.

Novartis Taipei, Taiwan

Marketing& Sales Assistant Manager of Neuroscience 08/2008-11/2010

Took leadership role in forming team to implement insulin re-acceleration strategy with results of 117% X-item sales growth, also 8+ medical centers/regional hospitals listing, as well as patient group engagement successfully.

Owner of Alzheimer disease research program. Conducted both qualitative and quantitative survey with caregiver. Integrated research result successful generated as healthcare education guidance, to medical centers and KOL.

Grand Hyatt Taipei Taipei, Taiwan

Marketing Analyst of Sales& Marketing 03/2006-08/2008

Provided quantitative data to board members regarding yield, occupancy rate, and promotion results with ROI.

Evaluated promotions effectiveness and optimize the fulfillment of services to guests, plus market research.

Developed, implemented and being accountable for the marketing strategy plans for group of category which optimizes profitability, market share and revenue growth in the short and long term.

T-Mobile Los Angeles, USA

Account Manager 03/2001-01/2006

Lead Account team; oversee 18 retail stores on Marketing& Sales business implications for Asian dealers.

Identified and implemented sales effectiveness improvements in operation, for maximizing activation counts.

Strategized business development with pricing recommendations, to ensure compliance applies to sub-agents.

EDUCATION INFORMATION

MBA, Marketing Management, California State University – Fullerton, California, USA 2005

B.A., Marketing and Communication, California State University – Fullerton, California, USA 2001

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