Marketing Project

CAMERON THOMAS VACA

** ****** ***** ****** **** CA, 95037 408-***-**** ************@*****.***

SUMMARY OF SKILLS

With 4+ years in marketing, content, & product analysis fields, I find myself constantly learning and applying my critical thinking skills to solve problems. Likewise, I am computer proficient in PowerPoint, Microsoft Word, and Excel, with intermediacy in video and photo editing. Overall, I am an optimistic and competitive leader, willing to create and learn the necessary feats of meeting deadlines & obtaining goals. EDUCATION

University of California, Irvine June 2016

Bachelor of Arts, Sociology; Social Sciences GPA: 3.56 Bachelor of Arts, Educational Sciences; Education GPA: 3.70 Deans Honor List 2013 – 2016

Big West Scholar-Athlete with Honors 2013 – 2016

NCAA Academic All-American 2x

USATF Level 1

EXPERIENCE

Head W. Track & Field Coach, Cross Country Assistant June 2016 – Present Archbishop Mitty High School, San Jose CA

• Working diligently to empower adolescent student-athletes through age appropriate athletic and psychological developmental techniques, such as authoritative coaching and specified motor skill training.

• Communicating constantly with student-athletes, parents, teachers, and administrators while leading suitable sized personal and team-oriented goals.

• Complementing and supporting the school’s culture and rigorous training/learning regiment, to ultimately comply with training logs, league protocols, and coaching objectives. Editorial Content Associate August 2017 – January 2018 Roku, Los Gatos CA (Contractor)

• Analyzing and reporting on digital content performances within TRC (The Roku Channel), while establishing concise and detailed strategies to advance over 300+ licensed and high quality content pieces.

• Exploring current & emerging digital content markets within the streaming entertainment industry to create, monitor, and meet editorial calendar deadlines and design procedures.

• Improving the editorial department’s time-sensitive objectives through management and oversight of analytical reporting, research based projects, and user interface experiments & developmental implementations. Marketing Junior Analyst Intern August 2016 – December 2016 MojiLaLa, San Francisco CA

• Researched trending app keywords, competitors, and dependent features in order to perform app store optimization (ASO) and organize internal resource delegations.

• Discovered areas of growth to reach our revenue goal, by monitoring global app sales, revenue, conversions, retentions, and impressions consisting of over 10,000 products and 300+ applications.

• Reported analytical results for the development of marketing campaigns, pricing initiatives, and planning systems to further increase download to impression ratio. Development Intern Sept 2015 – Feb 2016

UC Irvine Athletics Department, Irvine CA

• Learned intently how to cataloged & analyze current and future donor data tied to the athletic department, with the purpose of forecasting necessary resources needed to plan out monthly internal demands.

• Contributed to donor relationships through formal phone calls, event volunteering, and networking at athletic games and fundraisers.

Marketing Intern July 2015 – Sept 2015

HireRight LLC, Irvine CA

• Audited and corrected internal marketing department resources to ultimately comply with management’s timely goals and the company’s overall record retention policy.

• Gained experiences through established relationships with product managers, with the purpose of enhancing our internal statistical references.

Product Marketing Intern June 2014 – Sept 2014

Silicon Image, Sunnyvale CA

• Acquired research knowledge on future & current market data in the HDMI, MHL, and multipath software fields.

• Coordinated with executives, directors, and managers in order to develop future/current concepts with the purpose of increasing our products usability and presence in the marketplace.

• Aided with day-to-day operations; decks, meetings, project development, and researched analytics.

• Managed a team of 5 interns to create a portfolio of future paths for the company, in order to lay the foundation for a mobile application, thus keynoting our plans to Silicon Image’s leadership team. EXTRACURRICULAR

Track & Field Athlete Sept 2012- June 2016

University of California, Irvine; NCAA Division 1

• Men’s Captain 16’ - Student Athlete Advisory Committee Member 15-16’

• Placed 3rd and 2nd in the 400 Hurdles at the Big West Conference Finals in 2014, 2015. 6th fastest time in UC Irvine Track & Field history in the 400 Hurdles

Volunteer Teacher September 2015 - December 2016

Extended Day Center, UC Irvine

• Helped coach fitness, teach ethics, and supervise K-5th grade students in an after-school program at UC Irvine.

• Supported and learned student development goals through teaching cooperative learning, applying decision- making techniques, and monitoring problem-solving skills.

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