Digital Marketing Education

TL

OBJECTIVE

Assess clients' business situations, making recommendations on how to attract/target buyer persona.

EDUCATION

CLAREMONT H.S.

H.S. DIPLOMA • 05/2000 •

3.5 GPA, Varsity Soccer

General Education

UDEMY • 11/2016

DIGITAL MARKETING CERTIFICATION

GENERAL ASSEMBLY • 11/2017

GOOGLE ADWORDS CERTIFICATION

FACEBOOK AD CERTIFICATION

DIGITAL MARKETING CERTIFICATION

TRAVIS LOPEZ

DIGITAL MARKETING CONSULTANT

EXPERIENCE

DIGITAL MARKETING CONSULTANT • MYCARPROMISE.COM • 09/2017 - PRESENT

Mycarpromise.com provides cost effective alternative to dealer vehicle extended warranty. Business Stage: Startup

Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display

Helped redevelop mycarpromise.com website for higher conversion rates and better (UX) user experience

Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google

Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web

Reduced paid search budget by 50% while maintaining maximum effectiveness and adhering to strict budgets

Consulted marketing team on new ideas to increase visitors and conversions via google AdWords, Facebook ads, google analytics, mail chimp, Facebook page, blog content.

Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports. (KPI’s)

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