Sales Manager

VICTOR DERDAK

**** *. *** ******

Los Angeles, CA 90048

www.linkedin.com/in/victorderdak

************@*****.*** 213-***-****

SUMMARY

Performance driven and accomplished Sales Manager with demonstrated strength in guiding sales and support teams achieving business objectives through tactical and strategic responsibilities. Known as an energetic, organized mentor of individuals and groups, instilling personal desire for accomplishing company vision, furthering growth, lowering costs, and maximizing opportunities. Proven results in communicating, presenting ideas, and building brand awareness and identity, while maintaining sales focus. Highly functional in challenging environments, moving smoothly across all levels of management, working with cross-functional units.

PROFESSIONAL ACCOMPLISHMENTS

• Developed $6M wholesale division with average gross margin of 47.4% by developing private label programs in drapery, bedding, and pillow categories.

• Expanded high-end signature product by creating sub-brands and advertising through national cata- log, internet and retail distribution channels.

• Gained industry wide recognition by contributing to product design and packaging.

• Implemented and negotiated “Shop-In-Shop” concept with Expo, a division of Home Depot, through contract initiation, construction, branding, product assortment, and training.

• Launched private label business startup, including the introduction of logistic software system (EDI) and corporate restructuring.

WORK HISTORY

FLOR / INTERFACE, INC., Los Angeles, CA 2015 - 2017 Multi Unit Sales Manager

Primary lead in sales strategy with emphasis on Southern California market opportunities. B2B and B2C multi location accountability working directly with architects/design firms, general contractors, sub contrac- tors, developers and end users on commercial and residential projects. Involved in branding, e-com- merce and social media. Accelerated relationships across functions and business units.

• Built, developed and supervised a performance driven team of 8 with emphasis on S.M.A.R.T goal achievement. Managed territory HR issues coinciding with corporate HR & State of California guide lines and procedures. 50% employee turn in 2015 due to realignment.

• Repaired relationship between Interface territory sales representatives and FLOR design associates by joining forces with VP Western Region / Interface promoting meetings and the registration of shared projects on Synergy.

• Hosted Robin Wilson book signing 2015, Los Angeles Westside Chapter’s U.S. Green Building Council forum 2016 and Los Angeles’ Influencer / FLOR Interior Design Dinner 2016 in alignment with corporate national marketing objectives.

• Championed the FLOR / Interface, Inc. industry leading environmental metrics and commitment to sustainability.

• Grew 2016 YTD territory sales 9% to LY, reduced 2016 YTD territory discount rate 7% and increased 2016 YTD territory AOV $87 through team development, defined discount and pricing tiers, and great selling. Territory volume $3.3M.

Victor J. Derdak ************@*****.*** 213-***-**** NOVA LIGHTING, Huntington Park, CA 2014 - 2015

National Sales Manager

Set growth foundation for the Hospitality, Design and Key Account sector. Formulated sales policies and developed specific plans to ensure long term revenue growth. Retained key accounts to achieve Nova’s annual sales and profit margin goals. Reported to President / Owner.

• Introduced Nova to the hospitality arena through the initial hiring of 3 independent sales representa- tives in key markets, prospecting and competitively bidding on projects including Howard Johnson’s/ Wyndham, registering to become a preferred supplier for Starwood and Marriott, the preparation for HD EXPO Las Vegas as well as attending BDNY to gain competitive insight into the portable lighting category including display and sales efforts.

• Optimized top 100 Design & Architectural Firms by providing new catalogs, price lists and finish samples to further expand residential, contract and hospitality sales.

• Maximized key account growth by initiating relationships with JC Penney, Home Depot, Lowe’s, Bed Bath & Beyond and Direct Buy. Identified product assortment based on organizations profit margin requirement.

• Formulated 2015 National Sales Strategy & HD EXPO Objectives in addition to developing sales tools such as Nova Material Options, Nova Switch Options, Custom Design and Hospitality Quote Forms.

• 2014 Total Nova Sales $5M. Personal contribution September-December $45K. BAKER FURNITURE / KOHLER, INC., Los Angeles, CA 2011 - 2014 Dealer Sales Manager - Sales Specialist

Accomplished success of existing dealers in California region, including gallery support, branding, imple- menting sales and marketing programs for Baker and McGuire furniture brands. Prospected for new ac- counts and business opportunities within primary, 2nd and 3rd tier distribution not to conflict with company- owned retail stores and showrooms. Reported to Vice President of Sales.

• Defined territory strategy by analyzing sales performance through MODS / Market Optimal Distrbu- tion Strategy with emphasis on increasing branded floor assortment, education, and outreach.

• Negotiated Baker Advantage programs and dealer contracts by solidifying relationships with dealer partners and defining agreed upon sales expectations.

• Increased sales 8% in 2013 by offering sales training and product updates for dealer channel through individual, group and on line training modules.

• Generated annual territory volume of $2.1M by fostering sales through product awareness, under- standing market competition, and consistent relationship development. ARMANI CASA / GIORGIO ARMANI, West Hollywood, CA 2008 - 2010 West Coast General Manager

Supervised all aspects of Armani Casa retail location and business development related to retail, trade, and contract industries. Guided inside / outside sales team and piloted product knowledge seminars, merchandising, operations, human resources and client service to company directive. Helped in orchestrating west coast public relations / marketing efforts, including 2008 Elle Décor event, West Hollywood Design District board representation, and VIP management.

• Reduced global competition within Armani Casa brand applying parallel pricing throughout the market, collaborating closely with North America Sales Director.

• Cut $132K cost out of business overhead by reducing staff levels, vendor renegotiations and streamlining organization operations.

• Reduced inventory 31% by liquidating old stock, properly aligning inventory investment with sales plan, and lowering initial purchases.

Victor J. Derdak ************@*****.*** 213-***-**** ZIMMER + ROHDE Textile Group, Los Angeles, CA 2007 - 2008 West Coast Sales Manager

Precipitated sales of Zimmer & Rohde textile brands in US West Coast region for interior design, architect, and contract industries. Conducted product knowledge meetings for all 7 brands, facilitated all aspects of selling cycle. Managed and trained direct sales force of 8 agents and their teams, covering 16 states in Western US Region. Participated in UK brand introduction, product training and archive fabric review through travel to England and tutorial in Chelsea Harbour showroom.

• Achieved group sales targets by reviewing and monitoring sales activities.

• Annual sales volume of $4.3M in 2007 vs. $3.2M in 2006 for Western Region obtained through 80% travel, initiating camaraderie and commercial partnership. THE SILK TRADING COMPANY, Culver City, CA 2002 - 2007 National Sales Manager

Launched wholesale division, producing and selling private label drapery, bedding, and pillow programs to National Retailers. Analyzed existing accounts, determining sales opportunities and forecasting production.

• Developed $6M consumer product wholesale division from ground up, selling soft home, upholstered furniture and case goods through national retail, catalog, and internet distribution.

• Initiated new product design and packaging, reviewing overall production through regular travel to India.

• Reduced labor costs by sourcing offshore manufacturing facilities for production, fabric design in China.

• Maintained market presence and identity by attending multiple national and international trade shows, including Paris Maison et Objet, NY Home Textile Show, NY International Gift Fair, San Francisco Furniture Show, High Point International Home Furnishings Market, Las Vegas Hospitality and Furniture Shows and Atlanta Window Coverings Expo.

• Produced sales of $75K in 2002, $567K in 2003, $1.3M in 2004, $4.9M in 2005, and $6.0M in 2006 as a result of persistent inquiries and determination of client needs. MATTEO, Los Angeles, CA 2000 - 2002

Account Manager

Accelerated growth for MATTEO Home brand in Midwest region, selling to independent retailers. Ad- vanced to National Sales in 2001. Managed, trained, and sourced new accounts within territory. As- sessed productivity through frequent updates of sales forecasting.

• Established relationships with trade publications and coordinated consignment products for publicity photo shoots.

• Enhanced market presence and corporate identity by attending multiple national trade shows, including NY International Contemporary Furniture Fair, NY Home Textile Show, NY International Gift Fair and High Point International Home Furnishings Market.

• Increased territory sales consecutively year-over-year $1.1M in 2000, $1.7M in 2001 and $3.7M in National Sales for 2002 reporting to and by working directly with owner. EDUCATION

BS, Merchandising / Marketing, Indiana University, Bloomington, IN ORGANIZATIONS

2008 / 2009 Board Member, West Hollywood Design District, West Hollywood, CA www.avenueswh.com Delta Upsilon International Fraternity

Indiana University Inter fraternity Council

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