Social Media Marketing

Gingie McLEOD

SENIOR JEWELRY & ACCESSORIES CONSULTANT - GLG CONSULTING

New York, NY

******.******@*****.***

Marketing Director with extensive experience in strategic business planning, consumer and trend analysis within the global multi-channel retail and e-commerce environments. Proven abilities in product brand development, marketing and communications resulting in revenue generation. Expertise in market analysis, forecasting and creating reports to cross functional teams for brand messaging and customer engagement. Experienced in opportunity identification, new business development and client relationship building for campaign management. Adept at leading a team, staff development, mentoring and team building. Excellent leadership, analytical and problem solving skills.

●Budgetary Oversight ●Content Creation

●Creative Strategies ●Technical System Development Willing to relocate: Anywhere

Authorized to work in the US for any employer

WORK EXPERIENCE

SENIOR JEWELRY & ACCESSORIES CONSULTANT

GLG CONSULTING - New York, NY -

2016-02 - Present

Partnering with executive management teams to assess and improve current business processes for Fortune 500 brands.

● Provide marketing and product development strategy for trend, costume and fine jewelry assortments.

● Develop merchandising and sample calendars.

● Advise costing based on spefication packages created by design teams.

● Provide quantitative and qualitative market research of competitors. DIRECTOR, DIGITAL MARKETING & E-COMMERCE

SAINT CHIC - New York, NY -

2016-02 - 2016-02

Identify, design and develop innovative communications strategies and marketing activations targeted to the fashion,

beauty & health, and travel consumer.

● Omni-channel strategy planning across several niche markets.

● Manage media coverage through top quality contacts and influencers (Buzzfeed)

● Defined and track marketing project scope, time lines and budgets.

● Developed key business relationships with Facebook & Amazon.

● Analyze key metrics to develop a system of tmeline roadmaps.

● Directed social media strategies and marketing activations

● Hired and managed cross functional teams to create communications content. CONSUMER TREND DIRECTOR

PANDORA JEWELRY - New York, NY -

2015-02 - 2016-02

Established trend forecasting department and all procedures to facilitate the public relations & communicatons teams,

product & visual merchandising teams, brand & retail marketing teams and executive team for the $880MM affordable

luxury jewelry brand.

● Provided strategic trend and competitive analysis weekly and quarterly through editorial content.

● Developed the first digital database and archive for efficient cross functional performance.

● Identified global lifestyle trends for the North American, South American and European markets.

● Aid in product development strategy and assortment planning to determine key items for 7 yearly deliveries.

● Designed and presented dynamic presentations for PR social media & global marketing activations in key global markets.

● Manage, motivate and inspire trend department.

● Plan department budget, roles and responsibilities. DIRECTOR, DIGITAL CONTENT STRATEGY

FASHIOHOLIC - New York, NY -

2011-12 - 2015-02

Leveraged quality fashion & technology industry relationships to locate and propose potential targeted communications

opportunities for a mobile commerce and data mining fashion game app.

● Lead the strategic planning for marketing & social media activations.

● Located, developed, and closed business relationships with top tier fashion media and brands.

● Developed system to track partnerships that corresponded with the fashion merchandising calendar.

● Provided analysis of KPI's to scale the company.

● Analyzed user data to predict relevant trends for various target markets.

● Created unique fashion content for new digital mobile commerce platform.

● Worked closely with content team and overseas technology teams as IA/UX creator. ******.******@*****.***

PR & MARKETING DIRECTOR

KNOLES & CARTER LEATHER - New York, NY -

2009-02 - 2011-08

Established creative strategy and schedules, developed and designed initiatives for private label leather outerwear

manufacturer and wholesaler.

● Led and directed team providing key concepts, strategies and brand positioning for 5 unique brands.

● Worked closely with major media outlets (print and digital) to secure targeted editorial placements.

● Developed press materials and information distribution to media according to launch dates and media calendar.

● Manage relationships with celebrity stylists and managers.

● Supervised creative team while introducing new and innovative methods of creative execution.

● Led and directed team providing key concepts, strategies and brand positioning for 5 unique brands. CREATIVE DIRECTOR & DESIGN

ADJMI APPAREL - New York, NY -

2007-05 - 2009-01

Managed PR direction and brand identity for the junior category celebrity label, Pastry.

● Creative direction for apparel, licenses and marketing and sales.

● Managed marketing functions for junior denim brand.

● Created materials and assets for tradeshow activations..

● Managed industry lists and relationships.

● Designed knit, woven and denim apparel using CAD.

● Led and inspire team of designers and merchandisers to expedite deliveries during shift in market. CONCEPT DESIGN ASSOCIATE

KID'S HEADQUARTERS - New York, NY -

2006-04 - 2007-04

Assisted in seasonal concept direction and aesthetic design for three boy's apparel brands simultaneously.

● Created mood and trend boards for 3 brands: Hurley, Coogi and Ecko.

● Created technical packages for overseas manufacturing in excel.

● Created trim, pattern, stripe and plaid layouts for knit and woven designs. DESIGN ASSISTANT

TRACY REESE - New York, NY -

2004-10 - 2006-04

Assisted head designer for designer category women's brand sold in major high end retailers.

● Modified woven dress patterns, sourced and designed textile motifs and repeats.

● Created technical packages with lab dips for intricate designer styles. EDUCATION

SUNY Levin Fasttrack Business Program - New York, NY 2012

Bachelor of Fine Arts in York + Paris

Parsons School of Design - New York, NY

2005

Fashion Institute of Technology - New York, NY

2000

SKILLS

MARKETING, ADOBE ILLUSTRATOR, ADVERTISING, EXCEL, ILLUSTRATION ADDITIONAL INFORMATION

TECHNICAL SKILLS

Public Speaking, Engaging Presentation Skills, Team Builder Proficient in Adobe Illustrator, Photoshop, Excel, Powerpoint, PLM, Social Media Marketing, Art Direction, Advertising

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