CD/Art DirectorGraphic Designer/Web Designer

Senior Marketing Executive

THE WILMARK GROUP, DELRAY BEACH, FL • 10/2016 to Present

• Assist with strategy and execution of multi-channel campaigns, all in healthcare arena

• Devise innovative overarching platforms to be used for each channel including web, print, trade shows, and digital

• Provide creative vision and concept for new branding

• Establish and optimize production procedures to increase efficiency and accuracy

• Analyze results of creative executions and change design, tone, copy based upon findings

• Redesigned and re-branded corporate website, brochure, and marketing materials

• Concepted and created social investing initiatives related to marketing and health

• Focus on brand awareness and marketing by recreating and maintaining social media platforms; implementing websites with desktop and mobile optimization Contract Art Director/Designer

BODYLASTICS & LIVEEXERCISE, NEW YORK, NY and BOCA RATON, FL • 11/2002 to 10/2016

• Devise and implement branding, marketing and advertising strategies with high-quality impact creative for print and digital domains

• Represented brand development capabilities of agency and managed creative process Director, Creative Services

EMPIRE BLUECROSS BLUESHIELD, NEW YORK, NY • 2/2001 to 9/2002

• Built and managed in-house creative department of eleven

• Recruited, trained and supervised staff

• Developed branding and advertising strategies to manage brand values and continuity

• Creative lead for internal and external marketing communications and advertising materials including D2C, B2B, in-house, brochures, CDs, direct mail, email blasts, giveaways, newsletters, print, and stadium signage

• Worked with internal Marketing, Web Marketing, Sales and Acquisitions, Health Education and PR departments; and outside agencies and vendors to ensure continuity and accuracy of brand and maintain quality control

Creative Director/Art Director/Web Designer

CONSULTANT/CONTRACT/FREELANCE, NEW YORK, NY • 7/2000 to 2/2001

• Developed and implemented print and interactive concepts and strategies

• Designed web templates, improved look/functionality of websites, provided wireframes

• Created ad campaigns, brochures, in-store signage, packaging; chose art/photographers.

• Agencies: Grey Interactive, Lowe Lintas Interactive, MME, Porter Novelli

• Accounts: The Benjamin, Caffrey’s, Dell, Guinness Extra Stout, Manhattan East Suite Hotels, Maxell, Miami Subs Grill, Nathan’s, Nortel, PNMSports Senior Art Director

ANSWERTHINK, NEW YORK, NY • 12/1999 to 6/2000

• Developed/executed online concepts and strategies for web, email campaigns, cybercasts

• Supervised junior designers and site builders

• Strategized to ensure target specific audiences were reached

• Accounts: Always, Better Homes and Gardens, CNN/Sports Illustrated, Enfamil, Envive, IBM, McKinsey & Company, Tampax

Creative Director/Executive Art Director

BSA ADVERTISING, NEW YORK, NY • 7/1998 to 11/1999

• Managed and supervised art departments in US offices

• Created websites, email and print campaigns, new business pitches, collateral, ERPs, posters, direct mail, displays and promotional materials for recruitment advertising

• Accounts: ADVO, Citibank, Datascope, Gateway, Innovex, Johnson & Johnson, The Limited, Magellan, McGraw Hill, National Starch & Chemical, Nations Bank, Redken, Sharp, Siemens, SunTrust, Tommy Hilfiger

Senior Art Director

BERNARD HODES ADVERTISING NEW YORK, NY • 5/1997 to 6/1998

• Created and designed websites, print campaigns, collateral, posters, brochures, displays and promotional materials, new business pitches and ERPs for recruitment advertising

• Developed cross promotional campaigns to create participant involvement

• Accounts: ADVO, Approach, Chase, Citibank, CompUSA, Ernst & Young, Interim, HIP, L’Oreal, MSKCC, Northeast Utilities, Olympus, Peoples Bank, Redken, TIAA-CREF, United Technologies BFA IN ADVERTISING

AND GRAPHIC DESIGN

WASHINGTON UNIVERSITY

IN ST. LOUIS, MO

ADOBE CREATIVE SUITE

ADVERTISING

ART BUYING

ART DIRECTION

BRANDING

BUDGETS

CLIENT RELATIONS

COMMUNICATION CONCEPTS

COPYWRITING

COPY EDITING

CREATIVE

CUSTOMER RELATIONS DETAIL

ORIENTED

DIGITAL

EVENT PLANNING

GRAPHIC DESIGN

INFORMATION ARCHITECTURE

MAC & PC

MANAGEMENT

MARKETING

MICROSOFT OFFICE

MULTIMEDIA

NETWORKING

ORGANIZATION

PRESENTATIONS

PRODUCTION

PUBLIC RELATIONS

PUBLIC SPEAKING

PURCHASING

RECRUITING

RESEARCH

SOLUTIONS

STAFFING

STRATEGIES

TRADE SHOWS

TRAFFIC

WEB DESIGN

i am creative. print. digital.

Lauren branding. everything else.

Kassel

call 561-***-**** email ************@*****.***

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