Key Account Manager

Carrie L Navratil

517-***-**** **** Deering Trail, Marietta GA 30068 ******************@*****.***

High-energy sales executive with experience in business development, cross-functional leadership and sales gained within the CPG industry. Management lead and support for all sales activities and operations functions. High success rate in achieving sales goals, with high-level customers. Creative and effective leader in the implementation of company goals and objectives. Strong organization and communication skills. Proficient in CRM, Word, Excel, and Power Point.

Professional Experience

Maplehurst Bakeries September 2015 - Present

Maplehurst Bakeries is a leading Private Label manufacturer for retail and food service bakery.

Key Account Manager: Dunkin Brands, Southeastern Grocers, Honey Baked Hams

Achieved $48MM Sales Budget by maintaining customer relationships, forecasting sales, selling new items and promotions, commercializing new items

Lead cross-functional team to consolidate Honey Baked Hams cake business and improve packaging to allow for e-commerce ship-ability

Developed the go to market strategy for Maplehurst cakes to acquire Baskin Robbins as a new customer

Utilized Salesforce/CRM to track and close sales opportunities

Georgia Pacific Corporation January 2012 – September 2015

GP Consumer is a manufacturer of Retail Toilet paper (Quilted Northern, Angel Soft), Paper Towels(Brawny, Sparkle, Private Label), and Dixie paper products.

Senior Manager - Customer Investment: Northeast Region September 2014 – September 2015

Championed roll-out of Customer P&L Analytics & Action

Led Trade Optimization efforts, identifying under-performing events and alternatives to improve spends

Manage 2 Customer Investment Managers that led the annual business planning process and trade investment analytics for the Target and NE Grocers sales teams

Senior Manager – Customer Planning: Walmart, Amazon, Home Depot May, 2013 – September 2014

Internal Team lead for GP Paper Towel of $355MM Revenue with $100MM Trade spend

Gained internal alignment to support multiple Costco MVM’s

Optimized e-commerce strategy to eliminate $1MM in waste

Partnered with sales to create a go to market strategy that secured Home Depot new paper towel business

Manager – Customer Planning: Walmart, Costco, Sam’s January 2012 – May 2013

Delivered Best-In-Class Sales forecast accuracy

Led cross-functional team to reverse negative sales trends on GP towel at Walmart

Liaison between Field Sales & Internal Resources on customer & GP initiatives and DSMP’s

Developed Integrated Promotional Calendar for all categories

Carrie L Navratil

517-***-**** 5184 Deering Trail, Marietta GA 30068 *******@*****.***

McCormick & Co, Sparks MD 9/2000 – 12/2011

McCormick is a leading manufacturer of flavor products including spices, seasonings and liquid flavorings

Held roles of increasing responsibility, ultimately was responsible for $45MM sales budget, Business Manager for Spice, Dry Seasoning Mix and Private Label businesses; Save A Lot and Shop N Save. Managed broker sales force of ~15 people.

Customer Business Manager – SuperValu West & Corporate 11/2008 – 12/2011

Grew 2010 shipments +10% vs account trends -7%

Improved Lawry’s business plan to increase sales +20% and gain 5.3 share points

Led Zatarain’s brand recovery efforts to grow sales +13% and gain 2.1 share points

Developed promotional plan to improve speed to shelf results on new item introduction

Leveraged internal resources to develop category pricing initiatives to reduce retails Implemented top to top business reviews to improve promotional execution and retail pricing

Executed summer grilling campaign securing a +60% increase in display ACV

Customer Development Manager – Central Region 7/2006 – 10/2008

Provided category leadership support for Central Region VP of Sales and Sales Force

Managed analytical staff that provided selling stories to launch new products, gain share on existing items and to close opportunity gaps

Core Competencies

Financial Analytics Customer Focus Cross Functional Leadership Business Planning Trade Management Shopper Marketing Consumer/Panel Data Analysis S&OP Forecasting Team Leadership E-Commerce Multi-Channel Experience Commercialization

Awards & Education

Awards:

GP Trade Efficiency Award – Recognized for efficiently using trade to secure Costco MVM promotions

Sparkle® Resource of Year – Recognized for providing superior support to the brand team

CP McCormick Award – Received Recognition for outperforming customer sales performance by 17%

Education:

Michigan State University, BS in Food Industry Management

Graduated with honors

Contact this candidate