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Manager Social Media

Boulder, Colorado, United States
January 06, 2018

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Alexandra Espinoza +1-720-***-**** LinkedIn


Self-Employed Marketing Consultant <May 2017 - Present>

● Support several clients' marketing efforts remotely and in-person. These include:

General marketing strategy (online & offline)

Website creation & optimization (Shopify, WebCommerce, Squarespace)

SEO & Social Media campaign management (Paid & Organic)

Content creation (Ads, SM posts, Emails, Flyers, etc.)

Sales Support (Farmer's Markets & Supermarket demos)

Event Planning (Workshops, Trainings, Yoga Retreats, Adventure Travel)

Pure Strategic Solutions, Boulder, CO Digital Mktg Manager <Dec 2016 - Aug 2017>

● Digital account director for 5 performance based clients.

● Manage campaigns & implement channel strategies for Email Marketing, Social Media Ads, Content Creation, Paid Search, Partnerships, etc.

● Oversee website development and site maintenance to improve the user experience.

● Weekly goal tracking and budget management for all performance based marketing campaigns.

Vibrant Yoga & Radiant Retreats Founder & Yoga Teacher

<May 2016 - Present>

● Self-developed our websites r & v

● Business development and launch of yoga & meditation retreats in Bali.

● Marketing Management (Social Media, Content, Paid Search, etc.)

● Event Planning & Logistics

● Team management - assistant teacher, videographer, photographer, kitchen staff, venue staff, private driver, etc.


Online Marketing Expert

10+ years Strategic Planning

Google AdWords, Facebook

Power Editor & Ads Manager,

Google Analytics, Shopify,

BigCommerce, MailChimp,

Squarespace, Wordpress,

HTML, Microsoft Office,

Adobe Lightroom, etc.

Strong Communication Skills

Quick & Eager Learner

400+ Hours of Yoga Teaching

Experience. Yoga Resume here

Solid Global Perspective from

living in 6 different countries

across 4 continents.


English, Spanish &

conversational French


‘Alexandra was a joy to work

with at Vistaprint. Alex

managed display advertising

and had a particular focus on

expanding our relationship

and growth with Facebook.

Alex was meticulous about her

campaigns: from strategy to

execution to analysis. She was

confident in her abilities and

delivered excellent sales

results to our acquisition

team. During her time at

Vistaprint Alex managed to, Remote work Online Mktg Consultant Jan 2015 - Aug 2016

● Develop new testing strategies for Facebook campaigns to be able to grow customer registrations and sales. – First campaign generated over 500 registrations in 2 weeks.

● Optimize the customer journey through the site and help create new landing pages and ad images for testing

● Manage online campaigns through Affiliate networks, Facebook Ads, Twitter, Gmail, and Retargeting.

● Trained marketing staff on how to use Facebook Ad Platforms

● Created a social media content strategy to increase customer engagement.

OpenTop, Sydney, Australia Digital Mktg Manager

<Oct 2014 - Jan 2015>

● Organisation and implementation of marketing strategies across the various Opentop brands.

● Traffic & Audience management, Optimisation of user’s journey, Source new affiliates and partners & manage current ones

Vistaprint, Sydney, Australia Sr. Digital Mktg Executive

<March 2012 - Oct 2014 >

● Social media content creation and management – Lead Facebook’s fan base growth from 15k in Sep 2012 to 125k fans in Oct 2014.

● Constant collaboration with global team to align marketing strategies and improve the overall customer experience.

● Planning & management of multiple digital campaigns through Social Media, Display and Affiliate Networks with a direct response focus.

● Developed close relationships with some of the top online networks: Facebook, Google Display Network, Yahoo, MCN, Mi9, Clixgalore, Commission Junction, DGM, ROKT, Google Retargeting, FBX.

● Daily campaign analysis and optimization by monitoring metrics such as CTR, CR, AOV, GM%, ROI, etc.

● Challenge existing campaigns and develop testing strategies to improve performance & cost efficiency.

Ampersand Executive, Sydney, Australia Team Manager

<Sept 2011 - Mar 2012>

● Plan and coordinate quarterly marketing campaigns and marketing events. Manage office budget & reconcile monthly expenses.

● Resource potential strong candidates for current roles on our portfolio

& manage candidate survey process.

grow her channel by 100%

through attention to detail in

targeting and improved

creative.’ Stacey Weir, Sr

Digital Marketing Manager

‘Alex is a calm, creative

professional with insights into

tailoring incentives for display

campaigns, building strong

performance partnerships.’

Grant West, Senior Digital

Acct Manager, worked with

Alexandra at Clixgalore

‘I worked with Alexandra

during my product marketing

role in Vistaprint’s Sydney

office. As a channel manager,

Alexandra has been a role

model, working

cross-functionally to optimize

her channels. She has actively

worked with product

marketing to identify new

offers to efficiently drive

growth while maintaining an

outstanding customer

experience. She is a

passionate individual who

takes pride in working to keep

offers fresh to deliver

sustainable revenue and

margin growth. It was a

pleasure to work with such a

highly-motivated and talented

individual as Alexandra.’

Spencer Abraham, Sr

Marketing Manager at


‘Alex - always positive and also

praiseworthy where she

believes credit is due - says I

am great with words.

Ironically enough, it is hard to

find adequate ones to give a

proper recommendation for

Alexandra. She is top class in

and out of the workplace. She

runs marathons and goes the

same distance for work. Alex is

the kind who everyone wants

on their team; a contributor in

any environment. Quick and

upbeat, she is already making

an impact in her

community...and Alex is a

Living Social Adventures, Miami, FL Event Coordinator

<Apr - Aug 2011>

● Ensured the execution of our events was smooth and well-coordinated, from logistics to safety. Also I had to engage with participants and make sure everyone was satisfied and having a great time. OTHER EXPERIENCE: (happy to talk more about these in person or phone) OMD - Omnicom Media Group, Miami, FL Account Coordinator

& Media Planner for Mercedes-Benz, Scotiabank & Bridgestone (Apr 2009 - Aug 2011)

Yahoo! Miami, FL - Marketing Intern (May 2008 – Dec 2008) Chevrolet, General Motors. Miami, FL -Campaign Strategy & Implementation Coordinator (Jan 2008 – May 2008)

Fisher-Price, Mattel. Buffalo, NY - Mktg Intern (May – Aug 2007) EDUCATION

Florida International University, Miami, FL Double Bachelor’s in Marketing and International Business August 2006 - May 2009

world citizen! I not only highly

recommended Alex as a

professional, but I endorse her

as a true friend.’ - Alison Blair

Stiegler, Omnicom Media


"I had the pleasure of working

with Alexandra at Omnicom

Media Group for the past year

and a half. Alex is a hard

working individual, focused on

satisfying the client's needs

and going the extra mile. She

is a team player, always ready

to learn and challenge herself

and her colleagues. She is also

a very happy, enthusiastic and

passionate person to be

around Ana Maria

Certain, Omnicom Media


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