Sales Product Development

ROBERT E. STRAUB

919-***-**** ****.******@*****.*** linkedin.com/in/robb-straub

PRODUCT AND STRATEGY LEADER

Creative Product Manager skilled at building dynamic strategies that drive sales, penetrate untapped markets, and increase profitability while managing costs. Strong sales management and market analysis skills proven successful at developing and implementing effective solutions that met or exceeded goals across very competitive environments.

CORE COMPETENCIES

Identifying new business strategies

Delivering superior customer satisfaction

Building and leading solution development

Crafting effective sales and marketing strategies

Driving new channel sales growth

Developing clear product strategies

Market intelligence and Data analytics

Driving Agile software development processes

Certified Agile Product Owner and Scrum Master

PROFESSIONAL EXPERIENCE

LENOVO CORPORATION 2011 - Present

Software Portfolio Strategist, Product Manager

Leading efforts in agile development to bring differentiated value driven software to PC, tablet, and phone product lines, including innovative approaches to commercial IOT products.

Developed new product management methodologies and led product development to produce and launch new innovative software, delivered for multiple business units aimed at differing market segments.

Led corporate cross functional teams to first successful worldwide launch of collaborative device software, driving sustained and market leading growth.

Developed and Launched Lenovo Innovation Software Products. Tasked with effectively developing a strategic plan to provide differentiation software on Lenovo products worldwide. Established market requirements, product development direction and successfully launched products in support of industry leading strategies. Created BMS processes, sales methodology, sales training, and marketing collateral and programs. Responsible for integrated development operations and program management. Introduced agile development processes. Led team of worldwide product managers. Developed business intelligence reporting, forecasting and analytics to ensure best in class performance and deliver enhanced customer experience.

Director Worldwide Alliance

Recruited to build and launch new product and sales organization in support of Lenovo’s partnership with Virtual Computer, a software vendor.

Responsible for all aspects of alliance, including contract negotiations, pricing, costing, and profitability.

Built required sales tools and training and launched product ahead of plan.

Developed and directed Lenovo’s strategy for growth in direct and indirect sales.

MARKETSTAR CORPORATION/CISCO CORPORATION 2005 – 2009

Director of Client Services

Built and launched new channel sales organization for Cisco Corporation’s inside sales aimed at resellers of networking products and services.

Developed growth initiatives, penetrated new territories, and directed Cisco’s strategy in indirect channel management. Improved sales revenue to Cisco by 200%.

Seized new market opportunity to increase sales. Identified potential to drive additional Cisco product in the small business market. Overhauled and retrained sales force to focus on VARs that were targeting businesses with less than 50 employees. Developed CRM platform and methodology to improve channel sales processes. Created channel sales metrics and service level agreements.

Established new indirect channel sales program. Tasked with building a MarketStar organization to effectively and efficiently sell Cisco products, services and programs to Cisco VARs and resellers. Set strategic and tactical plans with client. Established service level agreements. Recruited management staff. Developed business intelligence reporting, forecasting and analytics to ensure performance. Produced $400M in revenue, 250% of plan first year.

NCR Corporation

Director, NCR’s iATMglobal 2002 - 2004

Directed all field sales and operations for self-service technologies, a software and services subsidiary delivering new transactions to self-service devices (ATMs). Developed new technologies and business plan for expanding marketplace and worldwide deployment of new products.

Produced first industry infrastructure to deliver purchase of goods and services through ATMs. NCR’s joint venture to deliver new services and infrastructure to ATMs. Led acquisition effort for iATMglobal, and successfully drove product development. Responsible for business development of vendor and deployment alliances, Delivered managed services solutions for convenience store product sales on ATMs.

Director of Global Sales & Alliances 2000 - 2002

Led Global Solutions Team for self-service group with responsibility for market research, product development and launch, marketing and strategic alliances. Developed new global markets and established leadership position in multi-function self-service devices. Initiated and managed channel partnerships, resulting in 300% growth worldwide.

Led new product launch into global markets. Drove NCR effort to deliver ATMs to the emerging convenience self-service market. Conducted international and domestic market research, gathered product requirements from potential partners, and built sales infrastructure to launch new products. Grew new business from zero to $25M in two years, including development of new managed services and outsourcing programs.

EDUCATION

Master of Science

University of Pittsburgh, PA

Bachelor of Arts

Davidson College, NC

CERTIFICATIONS

Certified Agile Product Owner and Scrum Master

SKILLS

Strategic Leadership

Business Development

Product Management

Channel Sales

B2B/ B2C

Market Research

Strategic Partnerships

Alliances

Inside Sales

Sales Training

Business Intelligence

Product Marketing

Software Development

Data analytics

Agile

IOT

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