Fitness, Marketing, Digital Media, Health & Wellness

PROFESSIONAL EXPERIENCE

Solstice Fitness and Nutrition Personal Trainer and Sales

January 2017- Current

Promote opportunity for self-improvement, continuous learning, and personal development through health, wellness and fitness

Anticipate needs of clients and create personalized step-by-step solutions

Instruct groups of 5-25 through high intensity interval training of functional movement

Organize monthly fitness challenges with average of 15 participants

Maintain daily conversation via various social media handles such as Facebook, Twitter, Instagram and LinkedIn

Communicate with key facilitators such as vendors for fitness exposés

Create genuine relationships with key facilitators such as vendors for fitness exposés and clients

Cloudnexa, Inc. Executive Assistant/Marketing Assistant

January 2016 - February 2017

Analyzed social analytics to better understand global trends in order to strategize future campaigns

Performed general clerical duties such as mailing, calendaring and electronic filing

Maintained digital correspondence between prospective and current clients

Managed recordkeeping of confidential sensitive documents and office supply inventory

Circulated documentation using Docusign for necessary signatures or archival

Oversaw office food expense for corporate lunches, client meetings and staff lounge

Coordinated directly with CEO on marketing campaign initiatives

Provided analytical support for all C-Level projects using Microsoft Suites

Collected daily insights reflective of industry trends or business highlights, which were electronically distributed to all staff

Constructed representative graphics of monthly KPIs with appropriate narrative

Edited marketing communication before print or tradeshow use (flysheets and battlecards)

Created and presented workflows illustrating company procedures

Produced a SWOT analysis, social media audit, competitive analysis and public relations analysis

Systematized outreach communication through all available social media channels to incite engagement

SWEAT Fitness, Inc. Sales and Marketing

May 2015 - December 2015

Provided insight regarding marketing and communication dilemmas

Communicated with key facilitators such as vendors for fitness exposés

Analyzed and gathered statistical, financial, and demographic information for marketing initiatives

Oversaw allocation of tasks among team members

Composed over 6 blogs per week for company social media

Upheld social media presence via Facebook, Twitter, and Instagram

Performed various administrative duties, such as organizing, filing, and distributing writing materials

Arranged for repair of necessary fitness equipment

Created and edited video copy using Final Cut Pro

Maintained input of data in Excel, Word, SalesForce, and Mailchimp

The Solebury Club Administrative Assistant and Social Media Coordinator

January 2015 - May 2015

Performed general clerical duties such as mailing, calendaring and electronic filing.

Compiled spreadsheet to manage social media ROI

Developed a blogging community and implemented blogger outreach efforts such as back channeling to organization’s social media sites and website.

Curated weekly blog posts for target demographic on wellness, nutrition, and health topics

VOLUNTEERISM

Northwest Victim Services Public Relations

September 2014 - December 2014

Spearheaded social media campaign to raise brand awareness and increased site interaction by 25% in 2 months.

Conducted comprehensive social media audit to assess campaign objectives

Speranza Human Compassion Project Public Relations

August 2013 - December 2013

Produced Public Relations plan for 2014 brand recognition campaign

Fashioned and implemented comprehensive needs assessment to help forecast demand for services and prospective staffing

EDUCATION

La Salle University GPA: 3.8 out of 4.0 Bachelor of Arts in Communication Class of 2015

Consecutive Dean's List Honors Member of the National Honors Society of Collegiate Scholars

Additional Skills and Qualifications

* Microsoft Excel, Word, Illustrator, Photoshop and Final Cut Pro * Content development * Competitive analysis and reporting

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