AREAS OF EXPERTISE: DIGITAL EDITORIAL CONTENT PRODUCTION/MANAGEMENT

WORK EXPERIENCE

Crain Communications March 2017 – June 2017

Digital Producer

Took ownership of copy management ensuring it all had one voice.

Used data to create a profile of the standard subscriber & subscriber preferences

Interacted with multiple departments about open projects and their progress.

Edited high-end marketing materials in both a supervised and unsupervised capacity.

Ensure brand guidelines were adopted throughout all web properties

Video Producing/editing using Final Cut Pro.

Produced digital content using Photoshop, InDesign, & Illustrator.

Use of Coding languages HTML, HTML5, Java, CSS, & CSS3 to manage the UX

CNBC, Englewood Cliffs, NJ May 2016 – Dec 2016

Digital web producer (Contract Completed)

Produced and Edited content/digital assets for social media, digital site, & VOD.

Edited high-end marketing materials in both a supervised and unsupervised capacity.

Implemented projects from kick off until close.

Managed and implemented the strategic distribution flow of video content from system ingestion to distribution to internet (social platforms) and alternative VOD systems (Roku, Apple Tv, VOD)

Handled day to day content changes, updates and redesigns of CNBCPrime and all social outlets.

Set priorities for various web-based projects and initiatives.

Created a profile of the current viewer to get a better understanding of how to program our line-up to increase reach, viewership and social engagement.

Ensure brand guidelines were adopted throughout all web properties

Video Producing/editing using Avid, Avid Media composure, & Adobe Premier

Created graphic designs for display on animated company boards.

Produced graphics using Photoshop, InDesign, & Illustrator.

Use of Coding languages HTML, HTML5, Java, CSS, & CSS3 to manage the UX

Highlights of Term

Co-lead in the 1st wave migration from Wordpress to CMS Toolbelt.

Sat on the B.E.N (Black Employees Network) Board for New York and New Jersey.

Often relied to take lead in managers’ absences.

Managed interns as needed.

Responsible for Interactive projects, including creating and managing timeliness, developing project plans, milestones, and tasks, and adjusting accordingly for change.

AIG, Global Digital Services, Brooklyn, NY May 2014 - Apr 2015

Web Content Specialist (1-year contract via Randstad)

Content management for the organization's web presence, domestic, and international using the corporate content management tools. (Public facing and internal)

Managed digital assets via AEM DAM

Designed original layouts and concepts to increase site traffic and the overall user experience.

Managed the pace of multiple projects from kick off until close. Monitored projects after close.

Trained content managers & produced training documents and videos for later use.

Produced templates for email marketing campaigns using salesforce and Eloqua.

Coordinated with Digital team to identify problem areas in the process, and produced solutions to resolve issues or conflicts.

Heavy hand coding using the following languages HTML, HTML5, Java, CSS, & CSS3.

Q. A. tested all projects via AEM to ensure functionality and all requirements are met.

Highlights of Term

Co-lead in the creation of AIG.com 1st wave of social sharing functions.

Chosen to participate in company study on content management systems.

Chosen to co-lead in the 1st wave of migration from Tridion-SDL to Adobe CQ5.

Designed & Built AIG.com’s Knowledge and Insight center

New Jersey Black Public Relations Society May 2012 - Dec 2014

New Media Chair (New Media Director)

(Elected)

Produced 96% of all editorial and video content for the NJBPRS website & social media outlets.

Managed 3 subordinate members concerning committee responsibilities.

Video Producing/editing using IMovie, & Adobe Final Cut Pro.

Heavy coding and web development

Assisted in the move from Sharepoint CMS to Drupal CMS

Managed all social media channels, including social engagement, strategy, and promotion.

Highlights:

Implemented strategies to keep web engagement at 98%

Saved organization money by volunteering for industry events as well as negotiating terms with events organizers for content and exclusive access.

College Board New York, NY Aug 2013 - Nov 2013

Forum Coordinator/Data Analyst

(Event based contract via K-Force)

Highlights:

Re-Developed, Repurposed, and updated function of the College Board web and mobile guidebook application used during the conference.

Application revamps boosted social interaction using the app as the primary platform by 86%.

Chosen to run technical support kiosk during the conference.

Chosen to produce content for social media outlets during the conference.

Mercedes Benz, Montvale, NJ July 2011- Dec 2012

Administrative Assistant

Highlights:

Produced and managed team site using SharePoint CMS

Created new file auditing system to ensure all files were up-to-date and contracts were validated quarterly.

EDUCATION

Pennsylvania State University - World Campus - University Park, PA

2014 - present

Bachelor of Science, Marketing (Remote)

Hubspot – Cambridge, MA

2016

Content Marketing Certification- Valid until 12/17

William Paterson University – Wayne, NJ

2015 - 2016

Social Media Management: Monitoring & Analysis

Integrating Social Media into Marketing Strategy

University of Phoenix - Jersey City, NJ 2011 - 2013

AA in Arts with Communications/Public Relations Focus

Essex County College - Newark, NJ 2011

Certificate in Project Management Fundamentals

Links to Recent Works

Separated by specialty

Web design/Web Development/Content Management

http://www.aig.com/knowledge-and-insights

https://www.aig.com/knowledge-and-insights/k-and-i-article-aviation-risks-you-need-to-know

http://www.race4excellence.org/

Web design/Content Management/Content Creation/Production

http://www.cnbc.com/make-it/shows/

http://www.hi-lifecarshow.com/

More available upon request

Contact this candidate