AREAS OF EXPERTISE: DIGITAL EDITORIAL CONTENT PRODUCTION/MANAGEMENT
WORK EXPERIENCE
Crain Communications March 2017 – June 2017
Digital Producer
Took ownership of copy management ensuring it all had one voice.
Used data to create a profile of the standard subscriber & subscriber preferences
Interacted with multiple departments about open projects and their progress.
Edited high-end marketing materials in both a supervised and unsupervised capacity.
Ensure brand guidelines were adopted throughout all web properties
Video Producing/editing using Final Cut Pro.
Produced digital content using Photoshop, InDesign, & Illustrator.
Use of Coding languages HTML, HTML5, Java, CSS, & CSS3 to manage the UX
CNBC, Englewood Cliffs, NJ May 2016 – Dec 2016
Digital web producer (Contract Completed)
Produced and Edited content/digital assets for social media, digital site, & VOD.
Edited high-end marketing materials in both a supervised and unsupervised capacity.
Implemented projects from kick off until close.
Managed and implemented the strategic distribution flow of video content from system ingestion to distribution to internet (social platforms) and alternative VOD systems (Roku, Apple Tv, VOD)
Handled day to day content changes, updates and redesigns of CNBCPrime and all social outlets.
Set priorities for various web-based projects and initiatives.
Created a profile of the current viewer to get a better understanding of how to program our line-up to increase reach, viewership and social engagement.
Ensure brand guidelines were adopted throughout all web properties
Video Producing/editing using Avid, Avid Media composure, & Adobe Premier
Created graphic designs for display on animated company boards.
Produced graphics using Photoshop, InDesign, & Illustrator.
Use of Coding languages HTML, HTML5, Java, CSS, & CSS3 to manage the UX
Highlights of Term
Co-lead in the 1st wave migration from Wordpress to CMS Toolbelt.
Sat on the B.E.N (Black Employees Network) Board for New York and New Jersey.
Often relied to take lead in managers’ absences.
Managed interns as needed.
Responsible for Interactive projects, including creating and managing timeliness, developing project plans, milestones, and tasks, and adjusting accordingly for change.
AIG, Global Digital Services, Brooklyn, NY May 2014 - Apr 2015
Web Content Specialist (1-year contract via Randstad)
Content management for the organization's web presence, domestic, and international using the corporate content management tools. (Public facing and internal)
Managed digital assets via AEM DAM
Designed original layouts and concepts to increase site traffic and the overall user experience.
Managed the pace of multiple projects from kick off until close. Monitored projects after close.
Trained content managers & produced training documents and videos for later use.
Produced templates for email marketing campaigns using salesforce and Eloqua.
Coordinated with Digital team to identify problem areas in the process, and produced solutions to resolve issues or conflicts.
Heavy hand coding using the following languages HTML, HTML5, Java, CSS, & CSS3.
Q. A. tested all projects via AEM to ensure functionality and all requirements are met.
Highlights of Term
Co-lead in the creation of AIG.com 1st wave of social sharing functions.
Chosen to participate in company study on content management systems.
Chosen to co-lead in the 1st wave of migration from Tridion-SDL to Adobe CQ5.
Designed & Built AIG.com’s Knowledge and Insight center
New Jersey Black Public Relations Society May 2012 - Dec 2014
New Media Chair (New Media Director)
(Elected)
Produced 96% of all editorial and video content for the NJBPRS website & social media outlets.
Managed 3 subordinate members concerning committee responsibilities.
Video Producing/editing using IMovie, & Adobe Final Cut Pro.
Heavy coding and web development
Assisted in the move from Sharepoint CMS to Drupal CMS
Managed all social media channels, including social engagement, strategy, and promotion.
Highlights:
Implemented strategies to keep web engagement at 98%
Saved organization money by volunteering for industry events as well as negotiating terms with events organizers for content and exclusive access.
College Board New York, NY Aug 2013 - Nov 2013
Forum Coordinator/Data Analyst
(Event based contract via K-Force)
Highlights:
Re-Developed, Repurposed, and updated function of the College Board web and mobile guidebook application used during the conference.
Application revamps boosted social interaction using the app as the primary platform by 86%.
Chosen to run technical support kiosk during the conference.
Chosen to produce content for social media outlets during the conference.
Mercedes Benz, Montvale, NJ July 2011- Dec 2012
Administrative Assistant
Highlights:
Produced and managed team site using SharePoint CMS
Created new file auditing system to ensure all files were up-to-date and contracts were validated quarterly.
EDUCATION
Pennsylvania State University - World Campus - University Park, PA
2014 - present
Bachelor of Science, Marketing (Remote)
Hubspot – Cambridge, MA
2016
Content Marketing Certification- Valid until 12/17
William Paterson University – Wayne, NJ
2015 - 2016
Social Media Management: Monitoring & Analysis
Integrating Social Media into Marketing Strategy
University of Phoenix - Jersey City, NJ 2011 - 2013
AA in Arts with Communications/Public Relations Focus
Essex County College - Newark, NJ 2011
Certificate in Project Management Fundamentals
Links to Recent Works
Separated by specialty
Web design/Web Development/Content Management
http://www.aig.com/knowledge-and-insights
https://www.aig.com/knowledge-and-insights/k-and-i-article-aviation-risks-you-need-to-know
http://www.race4excellence.org/
Web design/Content Management/Content Creation/Production
http://www.cnbc.com/make-it/shows/
http://www.hi-lifecarshow.com/
More available upon request