VP of Marketing
Resume:
Reade Milner
Winder, Georgia, 30680
*****@***********.***
Growth-Focused Marketing Team Leader
EDUCATION
Emory University, Atlanta, GA
Bachelor of Arts, May 2012
PROFESSIONAL EXPERIENCE
RIGMAROLE DIGITAL AGENCY, Athens, GA
Vice President of Marketing, Oct 2016 – Dec 2017
Built a distributed marketing team and organized efforts to dramatically improve marketing KPIs for our clients
Revamped one client’s digital presence, resulting in 398% more leads delivered to sales than previous year’s efforts
Executed projects using Agile principles combined with relevant technology (Hubspot, Asana, Gantt Charts, etc.)
Maintained focus on customer satisfaction, loyalty, and follow up; established customer-centric culture of communication, collaboration, and accountability resulting in top tier performance and rave client reviews
WELL READ MARKETER / ADVISORS 2 INBOUND, Lawrenceville, GA
Founder / Marketing Director, Oct 2014 – Present
Generated over $10M in revenue for my clients by effectively driving qualified leads and actual sales using targeted digital marketing campaigns
Built and scaled a digital marketing agency from $0 to $350K using entrepreneurial skills, efficient boot-strapping abilities, and effective growth marketing strategies
Recruited, trained, and coordinated dozens of team members and contractors towards completion of marketing goals
Achieved a 700% ROI using social media advertising campaigns via LinkedIn and Facebook that generated over 3,000,000 impressions and added over $1,000,000 in new business revenue for one client
Operated (initially) all facets of business, i.e., strategic planning, operations, and marketing; proficient in customer relations, brand positioning, revenue growth, financial management, driving operational excellence, business development, price negotiations
MARSDEN MARKETING, Atlanta, GA
Digital Marketing Manager, May 2013 – Oct 2014
Cultivated social media community of more than 30,000 Followers, leveraging nearly 100 college interns and effective content marketing strategies
Demonstrated knowledge of social media, inbound marketing, and content strategy by authoring several blogs which accrued thousands of views
Executed campaigns using several major marketing and CRM software tools like Hubspot, Pardot, and Salesforce
Managed all facets of the company's digital marketing campaigns
FACE FORWARD MEDIA / CLICK PRO LOGIC, Atlanta, GA
Sales and Marketing Consultant, Jan 2012 – Apr 2013
Closed over $100K worth of business by utilizing strong prospecting, networking, and salesmanship skills
Generated over 100 sales qualified leads (SQLs) for myself and other sales executives through use of social media marketing, direct email outreach, and cold calling
Facilitated client presentations and mediated discussions between prospects and project managers
FITNESS IS HERE, Atlanta, GA
Founder, Jan 2010 – Jul 2012
Secured $10,000 investment capital to pursue my personally developed online business concept
Proved concept by marketing business to potential clients through social media and direct relationship building
Demonstrated outstanding courtesy and strong interpersonal skills in all customer interactions
Implemented all business-building and management activities through digital technology
THE MILNER GROUP, Lawrenceville, GA
Marketing Coordinator, Aug 2007 – Sep 2010
Converted policy-holder correspondence system from traditional paper-based to completely digital
Created and implemented new method of direct marketing that saved nearly $15,000 in saved postage stamp costs alone during one eight-month span
Designed, developed and implemented marketing and sales campaigns which led to quality client relationships
Prepared presentation materials, trade shows, customer communications, and created marketing plans
Achieved proficiency and demonstrated knowledge of Microsoft Word, Excel, PowerPoint, etc.
ADDITIONAL INFO
As Trustee of Ebenezer Baptist Church, helped save the church millions by repurposing family activity center into new auditorium, which increased capacity by over 150% without requiring additional service times
Served as captain of the Emory University basketball team; led to over 30 wins in two years, the highest win total for two-year class in over 5 years
Raised record funds (over $2,000) for St. Jude's Children's Hospital as member of Alpha Kappa Psi Professional Business Fraternity
I am a voracious learner. I once set a personal goal of reading 500 books before my 30th, though I have found that there are several other effective means of learning new subjects and skills (audiobooks, podcasts, courses).
My wife and I have a 2 year old son with another on the way. This phase will not last long. I plan to enjoy it.
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