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Engineering Sales

Birmingham, Michigan, 48009, United States
January 02, 2018

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**** ******** ****

Birmingham, MI 48009

(c) 248-***-****


Senior automotive and transportation industry leader with experience in engineering, business development, digitiliation, technical sales and management consulting. He has extensive network of thought leaders, executives and technical specialists to draw upon for creative transformative solutions

Over last three decades he has architected several successful automotive engineering services companies in North America, Europe and Asia. He is passionate about disruptive technologies that impact wellbeing driven by today’s mobility transformations. As an innovative and results driven leader he is focused on achieving sales targets in highly competitive environments. He has proven track record of maintaining satisfied customer base while penetrating new businesses with advanced technologies and creative value propositions. Technical Experience and Interests:

Mobility - Product Development - Manufacturing - PLM - Cloud computing - Virtual validation - Product Costing - Digital Benchmarking - Engineering Analytics - Advanced Materials & Manufacturing - Light Weight Engineering. BUSINESS EXPERIENCE

Principal Consultant – ebTRAN Birmingham, MI July 2016 to Current Engineering & Business Transformation Consulting (Global OEM’s & Tier-1 Suppliers)

• Engineering & Business Transformation consulting for global automotive companies.

• Consulting engagements include:

o Product rationalization, electrification, ER&D process and cost management. o Digitalization for a Tool & Die manufacturing company from design to commissioning.

o Digital benchmarking and analytics framework for capturing and processing metadata on cloud based platforms.

o Should costing analytics of automotive products. GURUDATH S. NARAYAN Page 2

Vice President Engineering – KPIT Technologies Novi, MI Nov 2014 to June 2016 Engineering Services for (NA Car & Truck OEM’s & global Tier-1 Suppliers)

• Business development, sales and engineering for automotive & transportation business unit of 160M in sales.

• Managed matrix sales team of over 30 people across technology and business verticals.

• Achieved aggressive sales targets by maximizing sales potential at current accounts while opening new accounts with disruptive technologies and creative value proposition.

• Established lean and efficient offshore delivery system leveraging customized cloud based tools, processes and social collaboration frameworks.

• Re-engineered services portfolio in alignment with OEM/Tier-1 outsourcing dynamics as well as competition positioning.

• Established Enterprise Cost Management (ECM) business practice. Vice President – EDAG Inc. Auburn Hills, MI 2006 to Sept 2014 Engineering Services for (NA & German OEM’s & Tier-1 Suppliers)

• Responsible for NA business development, technical sales and engineering with focus in vehicle integration, PLM, Engineering IT, advanced simulation, product development, production solutions, prototyping and testing.

• Managed broad services portfolio with a lean sales team and achieved sales targets.

• Re-engineering of services portfolio and offerings leveraging strengths of engineering divisions in Germany, North America & India.

VP of PLM Solutions – EDAG GmbH, Fulda, Germany 2006 to Sept 2014 Engineering Services for (German & NA OEM’s & Tier-1 Suppliers)

• New business development and technical sales leveraging disruptive technologies.

• Architected and commercialized “EDWARE” EDAG’s PLM platform for design and process optimization.

• Managed BMW, Daimler, Honda, GM, Nissan, JCI, JLR and Mahindra programs.

• Expanded “PLM Practice” to address disruptive trends in mobility including autonomous vehicles, car sharing, connectivity and human experience.

• Architected framework for automation and validation of packaging chassis and interiors. President/CEO – Lohitsa Global LLC (Owner) Southfield, MI 1994 – 2005 Engineering Services for (Ford, GM, Chrysler, Nissan, BMW, Fiat and global Tier-1 Suppliers)

• Established a startup in advanced automotive engineering services and expanded business with centers in India, Japan and China with over 500 engineers.

• Achieved sustained growth through disruptive technologies in virtual, digital, material and manufacturing engineering.

• Achieved preferred supplier status at major global OEM’s and Tier-1 suppliers.

• Established partnership with DOE, Oakridge National Labs for Light Weight Structures. GURUATH S. NARAYAN Page 3

VP Engineering - EGS Inc. (Partner) Oak Park, MI 1988 – 1994 Engineering Services for (Ford, GM, Chrysler, Visteon & Delphi)

• Pioneered an advanced automotive and transportation engineering services business.

• Lead business development and increased engineering service business by 10x.

• Achieved preferred supplier status at major global OEM’s and Tier-1 suppliers

• Established as innovators in niche software centric engineered solutions.

• Lead product design optimization projects utilizing computational, material and manufacturing technologies

Senior Project Engineer - Ford Motor Company, Dearborn, MI 1981 - 1988

• Development of BIW, Interiors, Exteriors, Chassis, Powertrain and Suspension systems.

• Developed advanced CAx methodologies in areas of N&V, Safety, Crashworthiness, Multi-Disciplinary-Optimization and Vehicle Dynamics.

• Many methodologies, tools and processes of lean & efficient product development that were developed are today’s standard design practices and found in many commercial CAx software’s.


University of Toledo, Toledo, Ohio, Masters in Mechanical Engineering (MSME) 1982 University of Michigan, Ann Arbor, Michigan 1981

Bangalore University, Bangalore India, Bachelors in Mechanical Engineering (BSME) 1980 Patents:

Active Grill Shutter System (US Patent 159**-****** & 159**-******) Personal:

• Interested in theatre, sports, psychology, philosophy, writing, cooking, gardening, social causes for children and young adults.

• Authoring two books.

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