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Marketing and Sales Manager Business Development

Abu Dhabi, Abu Dhabi, United Arab Emirates
January 02, 2018

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Dina Ahmed Gad El Mawla CV

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Dina Ahmed Gad El Mawla Curriculum Vitea

Name: Dina Ahmed Mahmoud Gad El Mawla

Date & Place of Birth: 1/4/1963 – Alexandria / Egypt Nationality: Egyptian

Residence in: Al Zahiyah - Abu Dhabi – United Arab Emirates Maadi – Cairo – Egypt

Contact: +971566017763 – +201062980885

E Mail:

Marital Status: Divorced – 1 Child (20yrs. Girl)

Visa Status: Company visa – transferable


New English School – Kuwait (1968 – 1978).

American High School from Green Field College in Dubai, UAE (1979).

G.E.C. as an equivalent to the American High School in the U.S.A.(1981).

TOEFL Exam in (1980) – Kentucky - U.S.A (Graded 555/600).

Attended University of Cincinnati – Ohio – USA for 2 years (1982/83), then transferred to the American University of Rome – Italy for 2 years (1984/85).

B.A in Architecture Major (Turn Key Projects), from the Institute Technique Superieur Fribourg – Switzerland (1986).

Course from Nadia – Abu Dhabi - in Microsoft Office.

(Certificates are available upon request).


Arabic: Excellent (Spoken & Written)

English: Excellent (Spoken & Written)

Italian: Excellent (Spoken & Written)


Microsoft Office packages (Word, Excel, PowerPoint, Outlook) ~ Adobe Acrobat ~ Photo shop~ Adobe Illustrator ~ KPI ~ Branding ~ Marketing & Sales Strategy ~ Web and Social Media Marketing.


While being a student in the U.S.A I volunteered at Kosair Children’s Hospital teaching English & Art to Grade 1 & 2 residence. Most of the children were disabled & needed learning assistance which was inspirational & a pleasure for me. I also organized charity events for Orphans of Sinai

– Egypt.

Abu Dhabi Film Festival 2010 - Venue Staff October 2010 – October 2010 (15 Days) (Motion Pictures and Film industry) I was part of the temporary staff for Abu Dhabi Film Festival 2010 Dina Gad El Mawla - CURRICULUM VITEA

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Throughout my previous jobs I've developed & refined my personal interaction & communication skills, allowing me to build a strong distribution network for achieving greater market development. If there is something I enjoy more, is the challenge the Marketing & Sales sector brings; this only gives me more motivation & incentives to be creative, energetic & think outside the box to stand up to the challenges & get the job done awaiting another challenge. I’m described as a well organized, team player people oriented person, dedicated, self motivated, adaptive, & have dynamic mentality for understanding, staff, customer needs & tailoring the most suitable solutions.

I seek a stable job to take me further on all levels, personal, career & to grow further in my work experience.


Marketing & Sales Manager - Exechon Enterprises LLC

(A Lockheed Martin. Injaz. Tecgrant Joint Venture) (28 Sep. 2016 – 3 April 2017) Company: Due to financial cut back the Marketing department was eliminated Job Title: Marketing and Sales Manager

Department / division: Marketing and Sales

Reports To: CEO, Exechon Enterprises LLC

Job Description:

Managing all marketing for the company & activities within the marketing department.

Developing the marketing strategy for the company in line with company objectives.

Coordinating marketing campaigns with sales activities.

Set and organize Sales cold calls and meetings.

In the task of developing the UAE market and in the time frame of 8 weeks I managed to create 60 prospects, 25 Leads and 5 potential projects each valued at 500,000 USD.

Creation and publication of all marketing material in line with marketing plans.

Planning and implementing promotional campaigns.

In charge of & creating all Social Media platforms & website.

Manage & improve lead generation campaigns, measuring results.

Monitor & report on effectiveness of marketing communications.

Creating a wide range of different marketing materials.

Analysing potential strategic partner relationships for company marketing.

Prospect & market study and research for potential new clients.

Meet potential clients by growing, maintaining, & leveraging client network.

Identify potential clients, & the decision makers within the client organization.

Research & build relationships with new clients.

Set up meetings between client decision makers & company’s practice leaders/Principals.

Plan approaches & pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, & objectives.

Work with technical staff & other internal colleagues to meet customer needs.

Arrange & participate in internal & external client debriefs.

Attend industry functions, such as association events & conferences; provide feedback & information on market & creative trends.

Identify opportunities for campaigns, services, & distribution channels that will lead to an increase in sales.

Knowledge of the market & competitors, identify & develop the company’s unique selling propositions & differentiators.


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Tamouh - Wadi Adventure Al Ain – (Water Park) (9 Feb. 2011 – 20 May 2011) Personal: Reason for leaving could not register my daughter in school in Al Ain City at midyear 2011.

Job Title: Marketing & Group Sales Manager

Department / division: Marketing & Group Sales Manager Reports To: Director of Operations SC, General Manager Wadi Adventure (Senior Management) Job Description:

Assisting the GM with the pre-opening as well as on-going operational Marketing, responsible of PR & Group Sales activities of the facility.

Acting as Marketing Liaison for entire operation. Pre-opening & grand opening media coordination.

Design & execute guest feedback set up. Monitoring & distributing the VIP & guide programs.

Develop the brand awareness of the services, venue, & entertainment.

Compose press releases for the express purpose of marketing the Wadi Adventure.

Create and execute radio/television partnership promotions for special events & celebrity appearances.

Maintain & update media mailing lists for press releases & community leader lists as required.

Ensure corporate specified approved logos, colours, keywords, typeface, &imagery are used exclusively & without exception.

Build cooperative & productive relationships with internal business partners &external vendors.

Provide support with budget planning &management of department budget &resources.

Provide input &direction for marketing strategies.

Implement & maintain an effective format & interesting content of the website.

Support tours for groups, events, parties.

Host “mixer’ events for industry personnel. Preparing Menus for venues.

Develop menu packages for group sales & corporate.

Develop Team Building programs, birthday package programs.

Develop associations with tour operators, groups associations.

Forecast & plan date-specific affairs (National Day, Eid, etc

Market the restaurant/meeting rooms for banquet & group sales including but not limited to trade shows, with professional associations, & tour companies.

Develop cross-promotions & cooperative local campaigns.

Develop marketing collateral such as brochures, flyers, giveaways, & signage for general restaurant promotion & specific events as scheduled.

Attain memberships for networking purposes.

Overview of management process for social websites & the venues online image.

Coach direct sales team to achieve targeted revenue goals & budgeted footfall for the venue.

Set personal & team targets for client meetings & contact calls monthly, to be reviewed & tracked against budgeted targets.

Recruit, train, & supervise volunteers for unique events.

Manage budgets, training schedules, & team members’ reviews.

Ensure proper training & documentation of team members.

Ensure the safety of customers, team members & that company assets are protected.

Participate with industry trade shows as required.

Perform other related duties as may be assigned by the Director of Operations SC, General Manager Wadi Adventure.

DGR Management and Consultancy – Dubai & Abu Dhabi – U.A.E October 2010 – (2 months) Sports Management, Consultancy & Events Services Industry Events Projects Consultant (Contract)

Temporary Engagement by DGR Management and Consultancy.

Reporting to Owners/General Manager.

Preparing event & developing the event theme.

Prepare presentation & schedule details of the Event.

Selecting event venue/sites & establishing contact & reservations for event locations Dina Gad El Mawla - CURRICULUM VITEA

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Logistic Arrangements (Hotels Booking, Flight Booking, Transportation, Choosing Venues).

Setup & attend meeting of possible Event partners & sponsors.

Public Relations with Clubs and Sponsors.

Getting all the approvals to arrange the event, in collaboration and with the support of DGR Management and Consultancy.

Relations with Media (TV and Newspaper), to promote & inform the public about the event.

Prepare reports on Market research on event.

Effectively arranging the décor & settings with venue contacts.

Liaising with the client to ensure that the event is successful.

Maintain & build new clients for the company.

Maintain & build contact data base for (Talent, Event Technicians & all event support structure).

Structure a yearly event calendar.

Italy Italy Yachts & Tourism Services Co. – Sharm El Sheikh – Egypt. February 2007 – February 2010 - Recreational Facilities and Services Industry - General Manager

Reporting to Owner/CEO.

Developed & nurtured excellent relationships with key accounts. Establish trust & rapport, rebuilding former relationships as well as establish a new, lucrative client base.

Performed extensive competitive analysis to identifying rival strategies; initiated counter-strategies

& programs to surpass our competition. This resulted in sustained sales growth & increased market share.

In charge of all contracts & publicity in English & then translating them in Arabic.

Design packages for all the recreational activities of the center working with Power Point Presentation & Excel.

Graphic designing all marketing pamphlets & brochures.

Organization of Banquets & events.

Follow & report all Event issues from start to finish.

Monthly full Detail report to CEO on all departments.

Company Owner’s Assistant. Help build company organization structure, & maintain higher standards at all times

Due to my Marketing & Sales strategies the company grew several key clients that automatically allowed us to open 2 new outlets & have an increase of revenue up to 100% & enormously upgrade the company image by improving company services to keep our clients happy to work

& receive our services.

The Charming Hotels - Rome – Italy (TCH)

April 2004 – January 2007 - Hospitality Industry

Business Development & Marketing Manager – Middle East

Answering to International Marketing & Sales Market Manager.

Expanding the hotel member ship portfolio.

Sell TCH services & products to TCH hotels.

Selling affiliation contracts to new hotels according to indications from the head office

(expansion strategy).

Converting old contracts into new ones where applicable.

Establish “dossier” per hotel, reflecting potential for services and products provided by TCH.

Manage all client related correspondence (meeting schedule, follow up, TCH presentation requests etc.).

Act as the main contact for the hotel & manage all issues related to TCH in accordance with the BDE.

Promote & sell TCH products & services to existing and new hotels.

Produce “activity plans” per hotel as well as yearly potential analysis.

Visit & contact hotels on an ongoing basis to establish important level relationship.

Assist in updating the database of potential affiliates through feeding of local information into TCH head office.


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Italy Italy Yachts & Tourism Services Co. – Sharm El Sheikh – Egypt. November 2002 – February 2004 - Recreational Facilities and Services Industry General Manager

Answering to Owner/CEO

Rearrangement of Company for expansions of new markets & new clients.

Drawing innovative marketing strategies to implement.

Contacting tourism companies & arranging business meetings for sales & marketing of company services

Personally, handle executive level sales to company Principals and Directors.

Identify new opportunities for expansion; implement appropriate sales and marketing strategies.

Trained and coached sales personnel on territory management and selling techniques.

In charge of all contracts & publicity in English & then translated in Arabic.

Design packages & themes for all the recreational activities of the center & events.

Graphic designing all the pamphlets & brochures.

Organization of Banquets, Events & Publicity. Tailored Events for Clients, desert parties, incentive groups...etc.

Conduct extensive negotiations with partners, establishing synergistic, highly profitable relationships.

My career & experience started in 1986, happy to discuss further if required:

Sales Manager at Blue Dolphin Company – Abu Dhabi, U.A.E - April 2002 – October 2002

Recreation & Sales Manager at Sanafir Hotel - Sharm El Sheikh – Egypt - January 1999 – March 2002

Public Relations & Sales Manager at Italy Italy Tourism & Diving Yachts - December 1996 – December 1998

ASCORP – Abu Dhabi, U.A.E, Architect – Temporary Contract - Feb.1996 – Nov.1996 (10 month) Construction Industry

Marketing & Sales Executive & Site Architect at Sheikh Coast Resort, Sharm El Sheikh - Egypt - May 1993 – January 1996

Architect & Sales Manager at International Décor - Mar.1991 – Mar.1993

Manager at Artex - Dubai - UAE - Jun. 1989 – Jan.1991

Interior Designer & Sales Executive at Romeo Furniture - Dubai – UAE - Feb.1987 – Apr.1989

Interior Decorator - Trainee at Green Line Furniture - Dubai – UAE - June to Dec. 1986 LEISURE INTEREST:

Working in Community charity work especially child care. Organizing Social Events with friends, Social & business Networking. Gardening, Scuba Diving, Water Sports, Netsurfing, Music. I also enjoy painting. Dina Gad El Mawla - CURRICULUM VITEA

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Kalle Neumann /CEO- Exechon Enterprises LLC

(A Lockheed Martin. Injaz. Tecgrant Joint Venture) Mobile: +971 (0) 50 277 7013

Abu Dhabi - UAE



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Mr. John Fisher – Director of Operations – Project: Tamouh, Wadi Adventure (Water Park) Al Ain

– United Arab Emirates

Now: Vice President at Tiburon Lockers Inc.

Greater New York City Area - USA

Mobile: + 971 55 280 6624

E Mail:

Ms. Debora Zoli


Greater Los Angeles Area- USA


Contact this candidate