Marketing Digital
Resume:
TONYA HOTTMANN
**********@*****.***
LinkedIn: tonyahottmann
MBA and 20 years experience in leading marketing teams, launching products, building and running eCommerce businesses, developing go-to-market strategies,creating digital marketing programs and heading rebranding and messaging efforts. Strategic visionary and revenue growth champion with budget responsibilities from $300K to $42M. Held marketing leadership roles in B2B and B2C international companies from $25M to $2.4B including SaaS, eLearning, CPG, telecommunications and web technology.
eCommerce, Digital Marketing & Global Marketing Leadership
SEO, Paid Search, Social Media, Online Advertising & Marketing Automation
Product & Solution Launches
Marketing Strategy & Planning
Messaging, Branding & Communications
Proven Revenue Growth
Budget Management
International Marketing
Virtual & Cross-functional Team Leadership
Agency Selection & Management
Customer Acquisition & Retention
Market Forecasting & Projections
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PROFESSIONAL EXPERIENCE
WEST CORPORATION/INTERCALL, Chicago, IL 2010-2017
Director of Marketing
Built and headed the eCommerce business unit and the digital marketing department.
Headed digital marketing programs to support various LOBs including healthcare, UCaaS, telecommunications, eLearning, 911 services and conferencing services for the $2.4B conglomerate.
Led the launch of the eCommerce LOB as the go-to-market offering for small businesses. Grew eCommerce revenue from 0 to a $4M business with an 80% gross margin and 4.16 ROI in 2 years.
Created, recruited and managed companywide digital marketing team (online advertising, SEO, paid search, affiliate marketing, email, CRM and marketing automation) and managed a multimillion dollar budget.
Grew traffic to our website by over 800-fold in 2 years through new advertising programs, SEO and paid search.
Led the merchandising strategy and product roadmap for eCommerce.
Spearheaded the launch of the international website covering 7 languages and 5 continents with 3 agencies, 50 stakeholders and over 500K monthly site visitors for a $1.4B subsidiary.
Led rebranding efforts for the “one West” digital marketing effort including launch support for new websites in Drupal and WordPress.
Launched marketing automation program which increased customer activation by 40%.
Negotiated marketing automation contract that resulted in a $250K annual savings.
Trained and supervised the inside sales and customer support teams for SMB market to provide successful customer interactions.
Launched the first and only eCommerce audio and web solutions with Microsoft, Google and Adobe.
Tonya Hottmann Page 2
NETOP TECH, Chicago, IL 2007-2009
Marketing Director, the Americas/Corporate Marketing Manager, Global
Headed marketing for the North and South American markets and led global corporate marketing programs.
Established the brand presence in the Americas market and the America’s marketing function including budgeting, branding, advertising, Internet marketing, messaging, trade shows and direct marketing.
Successfully launched SaaS mobile, remote control and classroom management solutions in the US market, resulting in a 200% revenue growth, a 400% marketing ROI and double lead growth.
HOTTMANN & ASSOCIATES, Chicago, IL 1997-2007
Founder and Marketing Consultant
Developed business plans, created marketing strategies and implemented marketing programs for organizations in a variety of industries.
Launched communications company and 3 products in less than 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped company secure a $500,000 initial customer contract.
Re-branded manufacturing company, and increased the sales pipeline by $25 million in less than 6 months as the interim Head of Global Marketing.
Grew online sales by 150% to record levels of $10,000/day for a consumer goods manufacturer and launched 2 mass retail snack food products securing distribution at Walgreens, 7-Eleven and Kroger.
KSOLUTIONS, INC., Chicago, IL 2001-2001
Vice President of Product Marketing
Headed all aspects of product marketing, product launches and ran global marketing programs.
Launched global program and project management solution, business intelligence dashboard solution and CRM solutions with projected first year revenue in excess of $30 million and won CIO award.
Managed co-marketing activities with Microsoft as one of 17 SharePoint/Windows XP global launch partners and helped this consultancy win the CIO award for technological innovation.
EDUCATION
Master of Business Administration, Finance and Decision Sciences
The University of Toledo
Bachelor of Business Administration, Marketing
The University of Toledo
PROGRAMS
EpiServer, Drupal, WordPress, Eloqua, Salesforce.com, Google Analytics, Google AdWords, Microsoft Adcenter, Display Advertising, Retargeting, Email, Social Media Platforms, Webcasting, Affiliate Marketing, HTML, SEM, SEO, TagMan, SEMRush, Moz, BrightEdge, JIRA, Microsoft Office, Google Docs, Yoast, Search Console
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