Sales Manager

Mohammad H. Koussan

+961-********(Lebanon);+965-********(Kuwait)

***************@*****.***

PERSONAL PROFILE

I am a results-driven executive with 27 years of multi-national experience in business development, management, retail, sales, marketing, and strategic planning looking for a position with an international, Gulf, or MENA-based organization that is striving for business excellence.

A multilingual, people-orientated leader who is able to build strong corporate culture, I am also a decisive strategic operator focused on driving revenues and managing rapid growth.

EDUCATION

MBA Master of Business Administration 2008 Kuwait Maastricht School of Business (MSM)

Bachelor’s Degree in Bus. Management 2006 Kuwait

Maastricht School of Business (MSM)

Bachelor's Degree in Business. Admin. 1989 Lebanon

Lebanese American University (LAU)

WORK HISTORY:

General Manager 2010-2017

SUTC

Kuwait-Kuwait

Managed a chain of stores (retail/wholesale/catering) serving fresh groceries and home centre products to the hotel, restaurant and café industry, and to wholesalers in Kuwait.

Managed a sales team.

Set five-year plans for the business including a budget to ensure strategic targets are met.

Developed an efficient home delivery service to all market segments.

Retail Director 2008- 2010

Issa Houssein Yousifi

Kuwait - Kuwait

Direct a multinational retailer and dealer of major international electronics, IT, HA brands in Kuwait and regional offices.

Establish guidelines and strategies for all divisions including merchandise, retail, sales, HR, marketing.

Manage annual budget.

Draft retail standard operation procedures based on category management.

Develop customer services strategies.

Successfully implemented direct sales team strategy and targets.

Established a communications process between wholesale and retail divisions to ensure efficiency.

Division Manager 2002 – 2008

The Sultan Center

Kuwait - Kuwait

Established guidelines, strategies and yearly corporate marketing calendars including advertising and promotional campaigns, corporate assessment guidelines, corporate liquidation strategy, and in-store execution guidelines.

Set corporate promotional product selection criteria and periodical corporate cross-merchandising programs.

Mapped store to allocate programs according to set guidelines.

Developed corporate communication standards for leaflet, point-of-sale signage and advertisement.

Sales Manager 1999 – 2002

Al Ghanim Industries

Kuwait – Kuwait

Managed a sales team of 37 employees in this eelectronics, fast-moving-consumer-goods, and vehicle engineering company.

Planned annual sales budget, market coverage.

Set distribution channels set and implemented sales strategies for achieving planned target and increasing market shares. Increased market share by 29%.

Develop and improve the performance of the company by rolling out new leadership and teamwork approaches, ensuring proper training needs, participation in decision-making and job satisfaction.

Deputy General Manager 1996 – 1999

International Food Processors S.A.R.L.

Beirut - Lebanon

Managed profit and loss company strategies, purchasing, procurement annual marketing and sales budget, advertising, promotional and sales tactics to achieve assigned targets, new markets and higher market share.

Conducted marketing studies and developed regional resourcing strategies to support expanding businesses in the Middle East.

Established preferred distributors agreements with significant companies in the Middle East.

Set and developed planning strategies and coached sales and marketing team through developed marketing and sales plans and strategies.

Deputy General Manager 1994 – 1996

Al-Othman Agriculture Est.

Dhahran - Saudi Arabia

Managed business development of this manufacturer and distributer of dairy, juices and other agricultural products.

Increased distribution channels, improved level of service by leveraging the established client base, sourcing new clients from non-traditional sectors and identifying companies in new emerging markets.

Increased market share by 37%

Created brand awareness within Kuwait and Bahrain.

General Manager 1991– 1994

Assico LDA

Luanda – Angola

Identified opportunities and developed market entry strategies for this general trading import-export company within Angola and other African markets.

Set targeted markets and segments due high competition and ensured proper operational and strategic replenishment for all imported goods, setting competitive prices at decent margins.

Multinational staff management

Increased market share by 43%.

Sales and Marketing Manager 1987-1991

Electronic Business Equipment

Beirut - Lebanon

Managed a sales team of 30 employees.

Planned annual sales budget, market coverage, set distribution channels set and implement sales and marketing strategies for achieving planned target and increasing market share, ensure stock availability, control and improve stock turns, identify opportunities and follow up with distributors at all regions.

SKILLS AND AREAS OF EXPERIENCE

Change management

Budgeting/ forecasting

Strategic planning

Marketing

Competitor analysis

Retail management

Succession planning

Employee training

Analytical ability

Profit and loss management

Business development

Organisational development

Assertive and motivated

Problem solving

Interpersonal skills

LANGUAGES

Arabic- Native

English- Fluent

French- Basic

Portuguese- Basic

REFERENCES

Available upon request

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