Product Development Design

Danielle Crespo

***************@***.*** 201-***-****

Weehawken, NJ 07086

EXPERIENCE

Nautica Ecommerce & Outlet

Senior Buyer - Women’s, Kid’s & Accessories July 2015 - June 2017

$58 million annual volume

• Developed and drove seasonal strategies that met financial targets and aligned to the divisional strategies.

• Provided thorough and meaningful analysis of departmental performance and effectively articulated learning’s to senior management and cross-functional partners. Identified risks and opportunities based on analysis and made recommendations for reacting to business trends.

• Created and shared departmental seasonal line plans to guide design, product development and production to support divisional objectives.

• Managed monthly OTB, reforecast sales, margin, receipts, and inventory in partnership with planning team to evaluate plans and forecasts and identify risks and opportunities.

• Ranked styles based on historical and in season product performance and trend.

• Created and communicated departmental pricing strategies that aligned with brand positioning.

• Ran weekly cross-functional and open issues meetings with production and design ensuring attention to detail throughout the entire product development cycle. Ensured timely recapping and updating as a result of weekly meeting.

• Maintained and demonstrated expert knowledge of customer base through participation in field conference calls, frequently visiting stores and constantly reaching out to field for consumer feedback.

• Maintained and demonstrated constant understanding of the competitive environment.

• Participated in fitting garments and reviewing product details to ensure execution met design aesthetic and remained commercially viable.

• Created a track record of making the right recommendations to drive the business.

• Managed and developed team of 7 including buyers, associate buyers and assistant buyers. Danielle Crespo, Page 1

Senior Buyer – Women’s & Kid’s Outlet January 2013 - July 2015

$56 million annual volume

• Managed buying process, including building assortments based on historical and current product performance, analyzed business and managed inventory flow.

• Developed, lead and implemented product strategies tied to financial goals.

• Supported product development through collaboration with design and production departments to ensure ideal product at optimal target cost to achieve gross margin goals.

• Reviewed and analyzed business weekly, monthly, seasonally, developed appropriate initiatives based on trend.

• Analyzed competitive pricing, product, presentation and timing. Buyer - Women’s Outlet July 2011 - January 2013

$20 million annual volume

• Supported product development through collaboration with design and production departments to ensure ideal product at optimal target cost to achieve gross margin goals.

• Reviewed and analyzed business weekly, monthly, seasonally, developed appropriate initiatives based on trend.

• Analyzed competitive pricing, product, presentation and timing or product on floor. Kenneth Cole Productions

Buyer - Women’s Apparel Outlet September 2006 - July 2011 Phillips-Van Heusen

Assist. Buyer - Women’s Woven’s Outlet January 2006 – September 2006 EDUCATION

Montclair State University

B.S. Business Administration

Concentration: Retail Merchandising Management & Marketing Dual Spanish & American Citizen (EU & American Passport) Danielle Crespo, Page 2

Contact this candidate