VP/Marketing Director

Robin William Robert

Cell/Home: 310-***-**** ac3u0x@r.postjobfree.com

https://www.linkedin.com/in/robinrobert

Professional Summary

Marketing leader who consistently delivers targeted, integrated and measurable results. Extensive experience leading cross-functional teams and influencing to the C-level. Expert at defining/re-defining and positioning brands, ensuring brand consistency and relevance, and creating optimal customer experiences. Genuine, collaborative and flexible leadership style that yields high performing teams. Proven track record in brand strategy, change/risk management, integrated marketing, creative leadership, performance management, and operations management (including Agile methodologies). Extensive experience in multicultural marketing; specialization Spanish dominant and “cross-over” Hispanic marketing communications.

Skills

Expertise in “smart sourcing” and talent development

Innovative problem solver

Influential cross-functional team leader

Exceptional listener and communicator

Agile coach and practitioner

Advocate for continuous improvement

Dedicated to improving customer experiences

Balanced creative and analytical mindset

Work History

Director, Brand Marketing and Creative, 01/2016 to 05/2017

Capital One – Richmond, VA

Led multiple creative teams and cross functional business partners in Chicago, Seattle, San Francisco, New York, Plano, Wilmington, and McLean to develop successful acquisition marketing programs for Capital One’s partnerships and banking portfolio of business.

Set a new standard for creative strategy and design for retail partnership and new business pitches.

Introduced and mastered Agile process methodologies to effectively implement across all teams. Reduced project cycle time by 50%, yielding improved quality, effectiveness and WIP throughput.

Credited with introducing “templated approaches” which made work sustainable/ repeatable, yielding consistent best-in-class creative. Results: Business partner expectations were consistently exceeded and work/life balance for team improved exponentially.

Developed best practices for recruitment, strategic sourcing and process improvement across business lines. Results: cost reductions of 25%+ and improving morale (work/life balance).

Managed and developed 5 direct reports and an organization of 40+ people.

Senior Manager, Brand Marketing and Creative, 02/2013 to 01/2016

Capital One – Richmond, VA

Led strategic & creative development for Capital One's Partnerships and New Business Creative teams.

Championed and successfully implemented change management on the Partnerships team; credited with re-defining and improving Capital One’s approach to Partnerships by taking a flexible management approach to leadership and introducing Agile methodologies.

Defined/set creative standards in alignment with the Agile definition of Minimal Viable Product (MVP).

Led, managed and developed local and remote teams of 26 people (Richmond and Chicago).

Successfully partnered with recruitment and Senior leadership to develop a flexible and efficient talent/sourcing model resulting in better stewardship of resources and considerable cost savings.

Results: Top ratings in performance reviews consistently and received additional spot bonuses from the CMO and VP for my results and leadership. Given additional scope and promoted to Director.

Marketing Consultant, 03/2010 to 02/2013

RWR Marketing Services – Marina del Rey, CA

Provided hotel/travel, entertainment and insurance clients with thought leadership, consultation and innovative ways to build and expand their businesses. Services included but were not limited to: brand architecture and positioning, creative strategy and development.

Oversaw and executed creative development for placement in traditional, non-traditional and digital media as well as in Spanish-language media.

Worked closely with clients to identify their needs and challenges and provide effective acquisition and retention marketing campaigns.

Led and directed designers and the editorial team and managed agency partners and local vendors to guarantee strategically sound creative.

Director of Advertising, 12/2007 to 12/2009

Farmers Insurance Group/21st Century Insurance and Financial – Woodland Hills, CA

Led, developed and managed the creative development of direct response, acquisition marketing efforts across an array of media, including television, radio, print, digital, direct mail and out-of-home for automotive insurance products.

Led and influenced the strategic and creative development process through two major re-branding and positioning initiatives.

Recognized by Senior leadership for successfully managing the activities and budgets of three external marketing agencies.

Forecasted, planned, secured and managed production budget in excess of $7MM.

Worked with CEO and CMO to ensure alignment with brand standards and business goals.

Advertising Agency Experience (in the years leading up to 2007)

Senior leadership positions held include: VP, General Manager; Director of Promotions and New Business Development; VP, Director of Account Services.

At agencies in New York, Los Angles, and Miami: Young and Rubicam; Bravo Group; Interpublic; Casanova; Ornelas and Associates; Castor GS&B.

Education and Additional Course Work

Fordham University, Bronx, NY

Bachelor of Science, Business Administration.

Dual major in Marketing and Management

Additional Course Work

Core Leadership Skills for People Managers

Essentials of Communication and Collaboration

Effectively Managing People

Leading and Motivating: Harvard ManageMentorPlus

Leading Teams: Building Trust and Commitment

Developing Associates for High Performance

Essentials of Difficult Conversations

Mitigated Risk & Doing the Right Thing

Introduction to Agile

Agile Product Owner Workshop

Version One for Team Members

Version One for Power Users

Design Thinking Workshop

Additional Information

Fully bilingual, English & Spanish

Willing to relocate

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