Marketing Sales

Shanique C. Wells

862-***-**** ********@*****.***

Professional Summary

Results-driven marketing professional with 16 years of experience developing and implementing multi-channel marketing, promotion and communication strategies and tactics in the B2B space

Successful collaborator ensuring successful product launches and cross-functional implementation of marketing plans utilizing established KPIs – ROI, acquisition costs, growth, sales etc.

Knowledgeable digital marketer responsible for creating, implementing and modifying digital marketing strategies including website content, remarketing, email marketing campaigns, preference center development and deployment, re-engagement campaigns, social media content and strategy

Detail-oriented content and graphics developer for print and digital support materials; websites, newsletters, brochures, press releases, flyers, emails, social media, direct mail, etc.

Self-motivated team leader responsible for managing staff, coordinating at the strategic and tactical levels with various business divisions

Professional Experience

AAA North Jersey 11/2013 – 11/2016

Director of Marketing – Wayne, NJ

Developed, implemented and measured effectiveness of a comprehensive marketing strategy to increase brand awareness, membership growth, and member benefits

Implemented marketing plan resulting in 1.7% membership growth; after five years with no growth

Determined and achieved financial KPI’s - preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions

Developed and implemented digital marketing strategy, including responsive website redesign, SEO and SEM strategies, email marketing, social media and inbound marketing strategies resulting in decreased CPM, increased email open rates and increased engagement; modified campaigns based on Google analytics and SFMC reports

Directed and managed the editorial direction, design, production and distribution of all organization publications, media and collateral

Developed organizational marketing strategy and ensured cross-functional implementation and communication

Managed staff, logistics and details associated with hosting regional customer events, conferences and tradeshows

Siemens 7/2008 – 4/2012

Marketing Communications Manager – Florham Park, NJ

Collaborated with product engineers, sales and channel marketing to develop effective and timely product launches, advertising opportunities, promotions campaigns and communications

Identified and managed regional and national events and tradeshows; including show collateral, messaging, PR support, booth development, logistics etc.

Created and maintained intra/internet sites, micro-sites, content library and share point sites, ensuring accuracy, SEO and increasing effectiveness of SEM

Developed globally adaptable marketing communications plan for product introductions, migrations and enhancements; adaptable to the US, Europe, Asia Pacific and Latin America

Collaborated with product marketing and sales to develop effective sales and marketing tools; including case studies, white papers, sales guides, newsletters, brochures etc.

Decreased marketing communications expenses by 20% through utilization of graphic arts skills, superior vendor relationships, public relations experience and program management and development experience

Created and executed lead generation, email and online marketing campaigns to be leveraged by product and service channels to drive business and increase exposure

Cummins Metropower, Inc. 1/2005-2/2008

Marketing & Communications Specialist – Newark, NJ

Worked collaboratively with sales, service and parts managers to create campaigns and promotions aimed at customer acquisition and retention, resulting in more than 20% growth in product service and sales

Developed and implemented marketing communications plans which successfully engaged more than 150 customer outlets, three product divisions and 200 employees

Created a co-op advertising and promotions program, resulting in increased visibility and cross-collaboration with sales outlets

Managed and coordinated all logistics, scheduling, vendor selection, venue selection and staffing for special events, conferences, trade shows, and client events

New Hope Baptist Church 3/2002-1/2005

Sr. Marketing Consultant – East Orange, NJ

Managed and implemented marketing, communications and public relations efforts including direct mail, newsletters, flyers, press releases and brochures

Managed and coordinated all logistics, scheduling, vendor selection, venue selection and staffing for special events, annual conferences and on-site activities

Modified marketing plans based on availability of resources and opportunities to increase charitable giving, attendance, growth and exposure

Developed and maintained non-profit budget to maximize marketing and public relations effort

Conducted research, surveys, interviews, and presentations to develop and implement workshops and conferences to strengthen, inform and train organizational leadership and determine overall direction

ADF Companies 7/2001-3/2002

Marketing & Communications Coordinator – Fairfield, NJ

Communicated marketing programs, product roll-outs, and promotional updates to over 200 Pizza Hut, Taco Bell and KFC retail locations on the East coast

Developed and maintained relationships with vendors, other franchise representatives and retail associates to insure consistent brand image across all product categories and markets

Assisted in the planning and implementation of product launches and product development strategies

Assisted in the creation and distribution of POS merchandise and collateral materials

Researched analyzed and reported sales, consumption, competitive and market trends

Education

Morgan State University, Baltimore, MD

Earl Graves School of Business and Management

Bachelor of Science, Marketing

Graduated Magna Cum Laude

Computer Skills

Adobe Creative Suite - InDesign, Illustrator and PhotoShop

Marketing automation tools – Silverpop, Sales Force Marketing Cloud (frmly Exact target), Constant Contact

Google Analytics

Emphatic

Base Camp

CMS platforms – Word Press, Drupal

Microsoft Office - Word, Excel, Power Point, Outlook, Publisher, Visio, Sharepoint

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