Marketing & Sales Manager

Elhassan Saeed

Alnassriyah l Riyadh l Phone: 009*********** l *************@*****.***

Sales & Marketing Manager

Personal statement:

Professional with 14 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.

Punctual, trustful, creative, and professional assistant with extensive experience in managing various affairs, in addition to sales, marketing, procurement, supply chain and business developer for commercial companies .

Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

Skills:

Marketing Strategies & Campaigns

Corporate Communications

Creative Team Leadership

Product Positioning & Branding

Focus Group & Market Research

Sales Collateral & Support

Public & Media Relations

New Product Launch

Professional Experience:

Administrative Assistant & Business Developer for Jamda Vehicles and Equipment Co. Ltd. Khartoum-Sudan.

(Feb 2015 – April 2016)

Manage corporate marketing and communications functions, overseeing a $650000 budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales and market share increased from 33% (2015) to a projected 41% by end of the year 2016.

Led market launch of 4 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating 45 % in annual sales.

Printed catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.

Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.

Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).

Section Head Manager- Haier Home Appliance-Danfodio Commercial Co. Ltd.

Khartoum-Sudan (June 2010 – March 2012)

Procurement Manager –Dafo International Trading L.L.C –Dubai -UAE-

(April 2009 – May 2010)

Marketing and Sales Manager- Heavy Machineries and Construction Equipment’s Division- Danfodio commercial Co. Ltd. –Khartoum-Sudan.

(May 2005 – March 2009)

Manages the day to day marketing activities of the organisation and long term marketing strategy for the company.

Duties & Responsibilities:

Managing all sales affairs for the company and activities within the commercial department.

Developing the marketing strategy for the company in line with company objectives.

Co-ordinating marketing events and campaigns with sales activities.

Overseeing the company’s marketing budget.

Creation and publication of all marketing material in line with marketing plans.

Planning and implementing promotional campaigns.

Manage and improve lead generation campaigns, measuring results.

Overall responsibility for brand management and corporate identity

Preparing online and print marketing campaigns.

Monitor and report on effectiveness of marketing communications.

Creating a wide range of different marketing materials.

Working closely with design agencies and assisting with new product launches.

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Analysing potential strategic partner relationships for company marketing.

Marketing and Sales Engineer - Target Steel Industry-Khartoum-Sudan.

(March 2004 – April 2005)

Responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.

Managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

Managing all marketing for the company and activities within the marketing department.

Planning and implementing promotional campaigns.

Manage and improve lead generation campaigns, measuring results.

Analysing potential strategic partner relationships for company marketing.

Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth

Marketing and Sales Engineer- Daihatsu motors (S) Ltd. –Khartoum- Sudan .

(July 1999 – Feb 2004)

Hobbies & Interests

I’m involved in national humanitarian aid society, where I represent as a volunteer assistant in various crisis such as floods and poverty of displaced people in Sudan and I’m interest in the team working and leadership aspects.

Elhassan Saeed

l Phone: 009***********

Selected Accomplishments:

Served as team leader on advertising campaigns for multi thousand-dollar accounts and successful product launches.

Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($1000 to $ 25000+ initial contracts).

Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Technology

Software:

MS Office (Word, Excel, PowerPoint), Primavera & AutoCAD R14.

Education

MBA Alzaiem Alazhri University, Khartoum – Sudan-2015

NED UNIVERSITY OF ENGG. & TECH., Karachi-Pakistan.

Bachelor of Engineering, 4/1998

Major: Industrial.

Graduated with first division

PG Diploma in Marketing Sales Promotion & Advertising from IMS- Karachi- Pakistan - 1997.

lReferees provided on Request l Available for Relocation

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