Cover Letter

Dear HR.

I would like to apply for position of “ Vice President I Marketing ”.

I got total 19+ years practical, analytical, Start-Ups experience working in fast paced buying environment with USA, Europe, South America, Mexico and South Africa customers. I demonstrate expertise in Global Marketing, Cost Analysis, Global Buying, Project and Vendor Management and Implementing Strategic Process to increase business profits. I got superior knowledge in Men’s, Kids and Ladies garments, Fabrics, Sweaters, Denim washes and Accessories.

My core responsibility is to develop New Business, Global Marketing, Global Sourcing, Annual Business Budget Plan and meet Targets.

My hard skills are Marketing, Multilingual, Negotiation, Merchandising, Supply Chain, Customer Relationship, etc. I discuss business needs and objectives with clients and achieve major profitability from new business. Lived in Brazil, Indonesia, Bangladesh and India, fluent in 07 languages. I am now in India and open to explore new possibilities. I am ok to relocate. I would appreciate the opportunity to talk with you over phone to discuss how my experience will be beneficial to your organization's success.

Looking forward to hearing from you soon.

Sincerely,

Jasdeep Singh

Jasdeep Singh

39 Years / Married

Prabhu Apartments, Sector 21D, Faridabad (HR), India 121001.

+91-920*******, +91-981*******

ac3tm3@r.postjobfree.com

https://www.linkedin.com/in/jasdeep-singh-8089476

Summary

My name is Jasdeep and I manage Global Marketing, New Business Development, Global Sourcing, Merchandising, Budget and Business Administration, Brand Expertise, Leadership, Supply Chain and Product Management operations in an extremely fast paced buying environment across all apparel categories in both the Wholesale and Retail industry, successfully working across various business models: Privately Owned, Department Store, Franchise/Joint Venture, Distributors and E-Commerce models in South America, Europe, USA, Mexico and South Africa. Lived in Brazil, Indonesia, India and Bangladesh, fluent in 07 different languages. Accomplishments:

Increased the turnover from 0M to 11M+ in annual FOB in 6 years in South America (J S Comercio De Roupas Comerciais, Brasil) from Brazil clients.

Increased the turnover from 0M to 15M+ in annual FOB in 3 years in South America (Grupo Kaybee, Brazil) from Brazil, Argentina, Uruguay and Chili clients.

Increased the turnover from 0M to 5M+ in annual FOB in 2 years for office in Asia (Grupo Kaybee, Indonesia) from European, USA, South Africa and Mexico clients.

Increased the turnover from 0M to 25M+ in annual FOB in 2 years for office in Asia (MUST Garment Corp Limited, Bangladesh) from European clients.

I got strong balanced understanding of Identifying highly successful commercial Key Trends, Products and Colors whilst maintaining Profit focus. Highly creative with a strong commercial sensibility and clear knowledge of the buying process from start to finish. Effective problem solver and strong strategic negotiator, skilled at growing relationships with a friendly and fun disposition. Extremely organized and experienced in managing teams to consistently deliver design innovation and results. Get in touch with me right now to find out how I’ll make your mission my mission, to help bring ALL your business objectives into focus!

Experience

J S Comercio De Roupas Comerciais, Brazil

Senior Merchandising Manager I Marketing I Product Development I Sourcing I Production I Sales August 2011 – October 2017 (6 years 2 months)

Oversaw 15 private labels of Retail & Wholesale with volume exceeding U$11+ million in annual FOB, accomplished by partnering with factories in Asia.

Headquarter in Brazil I Company Branch in Sao Paulo Ps: 6 years and 2 months lived in Sao Paulo.

*Buyers - Tip Top, Lojas Marisa, Mash, Hering, Crossfield, Riachuelo, Marisol, Resumo, Diz Moda etc.

*Supervise team of 02-merchandisers in marketing and sourcing of Ladies, Men's and Kids garments for Brazil clients.

*Developed strong business relationships of many years with local retailers, wholesalers, importers for direct sales from Asia.

*Manage and follow up the whole process from designing, sourcing, production till goods get delivered in client’s warehouse.

*Men’s Shirts, Bermuda’s, Polo’s, Ladies Blouse, Dresses, Skirt, Boys and Girls Denim, Woven Bottoms, Sweaters, Swim Trunks, Knit leggings, Jackets, Ladies Hand Bags, Men’s Wallet, Belts, Shoes, Luggage, strollers, etc.

*Create merchandise assortments in accordance to financial goals to drive revenues.

*Analyze Open-To-Buy, markdown strategies, managed & forecast weekly KPIs to increase profitability and efficiency.

*Accountable for categories P&L, revenue, gross margin and post season analysis.

*Negotiate pre-season yarn and raw materials costs to maximize savings for the company.

*Provide production reservations to control costs and decrease production lead times.

*Liaise directly with factories in Asia and source new suppliers in Bangladesh, China, India, Indonesia to expand vendor base.

*Travel factories in Asia for negotiation of new collection (SS/AW) twice a year. Grupo Kaybee, Indonesia and Brazil

Senior Marketing Manager I Product Development I Sourcing I Production June 2006 - July 2011 (5 years 2 months)

Oversaw 23 private labels with volume exceeding U$15+ million in annual FOB, accomplished by partnering with factories in Asia.

Headquarter in Singapore I Company Branch in Indonesia and Brazil Ps: 2 years lived in Jakarta

Ps: 3 years and 02 months lived in Sao Paulo

*Buyers - Mr. Price, NBN, Woolworths, Riachuelo, Rever Pass, Pernabucanas, Ellus, Macowens, Cheeky, Yale, JAM, Edgars, Truworths, Walmart, Mistral etc.

*Supervise team of 03-merchandisers in marketing, sourcing and on-time delivery of Ladies, Men's and Kids garments for South America (Brazil, Argentina, Uruguay) clients.

*Develop strong business relationships with local retailers, wholesalers, importers for direct sales.

*Manage and follow up the whole merchandising process from designing, sourcing, production till delivery.

*Open-To-Buy for the season thru specs planning (Gender /Category /Sub category) at customer office.

*Co-ordinate with customer to build assortment and depth with the product strategy and historical sales performance.

*Travel within South America looking for new customers and follow up with existing orders.

*Liaise directly with factories in Asia and source new suppliers in Bangladesh, China, India, Indonesia to expand vendor base.

*Organize training, strengthening and improving programs for existing as well new suppliers in Asia.

*Visit in fairs of international suppliers in China, India, Indonesia and Bangladesh. MUST Garment Corp Limited, Bangladesh

Merchandising Manager I Product Development I Production I Outsourcing April 2004 - May 2006 (2 years 2 months)

Oversaw 9 private labels with volume exceeding U$25+ million in annual FOB, accomplished by partnering with garment production factory (Dhaka, Bangladesh).

Headquarter in Hong Kong I Manufacturing Unit in Bangladesh Ps: 2 years and 2 months lived in Dhaka

*Buyers - C&A, Sears, Chaps, Charles Vögele, Brandtex, etc.

*Supervise team of 04-merchandisers to ensure customer satisfaction and on-time delivery.

*Manage multiple teams in Dhaka factory for product development, costing, production and sub contract orders allocation.

*Liaise independently with Europe/USA customers and HQ Must Hong Kong office.

*Drives proactive production tracking, communicating and troubleshooting exceptions and delays.

*Identify potential vendors (out sourcing) for production along with different denim washes for Europe market.

*Ensure the area indicators: delivery on time, vendor performance, profit margins and quality goals.

*Organize training, strengthening and improving programs for suppliers (Out-Sourcing). TCNS Limited, India

Senior Merchandiser I Product Development I Marketing I Production October 2002 - March 2004 (1 year 6 months)

Oversaw 7 private labels with volume exceeding U$3+ million in annual FOB, accomplished by partnering with garment production factory (Noida, Chennai, Bangladesh).

*Buyers - Levis, Next, Haggar, Perry Ellis, Li & Fung, Old Navy, Slates, Dockers, Kohl’s, Federated Stores, Banana Republic, AMC etc.

*Responsible for sampling, costing, sourcing and production of Men’s garment for USA, Europe.

*Develop formulations of new products, according to customer needs and market innovations, at competitive costs.

*Ensure the area indicators: Delivery production on time, profit margins and quality goals. Hermes-OTTO International, India

Merchandiser I Product Development I Sourcing I Production I Sales August 2001 - September 2002 (1 year 2 months)

*Buyers - Freemans, Grattans, Kaleidoscope etc.

*Responsible for buying of Ladies young fashion (SS/AW) mail order catalogue garment collection for Germany.

*Sourcing factories, costing, product development, production and logistics follow up.

*Develop formulations of new season products with HQ (Germany) at competitive costs. Improve margins for the company.

*Managed & forecast weekly KPIs; Budget control, financial analysis and risk management.

*Liaise with suppliers, QC, Overseas Technical/Design teams. J.B.Exports Limited, India

Merchandiser I Product Development I Marketing I Production May 1998 - July 2001 (3 years 3 months)

*Buyers - The Children’s Place, Quelle, Auchan Int’l, Tom Tailor, Intraport, ONLY, Vila, River Island etc.

*Responsible for sourcing of fabrics, costing, production of Ladies, Men's and Kids garments for USA, Europe.

*Develop formulations of new products, according to customer needs and market innovations, at competitive costs.

*Ensure that the development of products is adequate to the strategies of profitability, financial-operational policies, deadlines and quality standards of each client, by coordinating the main processes relevant to the formulation.

*Ensure the competitiveness of each brand, by complying with the deadlines for development and research of new products, within the parameters of pre-established costs.

Education

DU, Delhi University, India - Graduation in Bachelor of Arts (India) from Khalsa College (1998–2001). NIFT, Delhi, India - Garment Export Merchandising Management (GEMM) from NIFT (2001-2002). Languages

Speak/Write – English, Hindi, Punjabi. Speak/Write – Portuguese, Brazil. Speak/Write – Spanish, Argentina. Speak – Bengali, Bangladesh. Speak – Bahasa, Indonesia. Skills And Abilities

Sharp analytical and creative problem-solving skills to conclude projects. Coaching, analyzing, leadership, negotiating skill. Strong communication skills to manage and motivate a team. Advanced ability to work with MS Excel, MS Word, MS PowerPoint, Outlook, Mac Office. I would be happy to provide additional information in a personal interview. Yours sincerely,

Jasdeep Singh

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