Human Resource Marketing

Profile Summary:

An accomplished professional with 10+ years of experience in Admin, Secretarial,

and Strategic Marketing.

She is thoroughly out and out dedicated Personnel. She has very valuable experience of managing a company in the absence of management and is fully conversant with all aspects of Human Resource Management. Some of her key attributes are Presentations, Team Handling, Visitors Handling, Manpower Selection, Performance Appraisals, Training, Profiling, defining HR Procedures & Policies. She is young energetic, dynamic and flexible individual who is totally a task master with a think out of the box attitude. A thorough marketing professional who is always up with innovative ideas and methodologies and is thoroughly an outdoor person with excellent communication skills.

She has Demonstrated success in Program and Profit Centre Analysis, Product Management roles, market analysis, account management, pre-sales, business analysis and management consulting- Proven experience setting strategic direction, initiating growth strategies, executing to plan, and fine-tuning processes. She has good hands on experience in taking responsibilities, Customer Service, General Administration, Retail Operations, Facilities and Liasioning and Extensive experience in general administrative activities, personnel management A keen communicator with the ability to relate to people across all hierarchical levels in the organization.

She has leveraged entrepreneurial orientation and expertise in nurturing a Start-up Venture. Ensured successful ramp up of business assignments. Proficient in developing & streamlining systems with proven ability to enhance operational/ administrative effectiveness and meet operational goals within the cost, time & quality parameters.

Address: Mumbai

Marital Status: Married

An accomplished professional with 10+ years of experience in Secretarial, Administration, Human Resource, Strategic Marketing, Product management and Brand Management. WORK EXPERIENCE:

Yes Now Inc

(Induslnd Media Group) 9 Months April 1995 – Dec 1995 Response Executive Rakesh Press Pvt Ltd 1 Year Jan 1996 – Jan 1997 Client Servicing Manager XYZ Group of Companies (Total tenure: 15 yrs.)

-Medical Company from 2004

- Consultancy Firm from OCT 2006

12 Years

Oct 2003 – Till Date Head (Administration & Marketing) OTHER SKILLS AND COMPETENCIES

Professional Qualification:

• PG Dip in Marketing & HR – Symbiosis, Pune

• Advanced Diploma in Software Engineering (ADSE) from Aptech Software Skills

• MS Office, Ms Projects

AREAS OF EXPERTISE

Secretarial

A Successful resource for managing all company activities and leading the team towards and effective functioning. Few skills that can be mentioned : drafting Mom, MIS, Travel Bookings, Calendar Management, Diary Management, PR, Interpersonal relational skills, basically and indispensible resource

Human Resource and Administration

Leveraged entrepreneurial orientation and expertise in nurturing a Start up Venture. Ensured successful ramp up of business assignments; while working in coordination with clients & ensuring effective service deliverables. Proficient in developing & streamlining systems with proven ability to enhance operational/ administrative effectiveness and meet operational goals within the cost, time & quality parameters.

KRA’s

Hands on approach to providing everyday HR solutions

Develop and Apply HR Strategies, Best Practices & Tactics

Determine & assess organizational needs, inherent implications & risks

Establish HR Policies & practices, Manuals aligned with company vision, values & priorities

Design, Implement & Maintain HR Programs, Compensation & Benefits, Reward & Recognition, Employee Relations and Talent Acquisition

Learning & Development Modules for Employees

Marketing/ Marketing Communication

Here, I joined a PA to the Managing Director and was coordinating his calendar, Travel, Minutes and gradually took over entire office Administration. Now I am involved with Strategic Marketing Development, Tactical Sales Planning/Implementation, Sales Team Selection, Training, Management, Domestic/International Marketing, Solutions Selling and Consulting, Healthcare Marketing, Account Development and Management, Customer Support KRA’s

More than 10 years experience creating and managing successful marketing initiatives for a leading Healthcare Solution Provider company

Proven ability to create, manage, and implement multiple projects while adapting to changes in timelines, deadlines, and project goals

Innovative, self-motivated drive for success

Advertisement & Marketing Planning

Extensive knowledge of Online Media,Successful track record of driving online sales conversions through search engine optimization (SEO)

Manage Websites - Lead generation campaigns.

Search Engine Optimization (SEO) Marketing Analysis, Keyword Development Competitive Research Banner Advertising PPC Advertising, Contextual Advertising Content Development & Affiliate Marketing

Conference Planning & Participation

Representing the company in meeting with principals & delegates from different countries

*References will be available on request

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