Marketing Manager
Resume:
Salman Moghrabi
CV
& Portfolio
CURRICULUM VITAE
Personal information:
Full Name: Salman Mahm oud Moghrabi
Date of Birth: 20 / Dec / 1985
Nationality: Lebanese
Marital Status: Single
E-mail Address: ******.********@*****.***
Facebook: Selm an Moghrabi / Twitter: @SALMANMOGHRABI LinkedIn: Salman Moghrabi / Blog: seoinarabic.wordpress.com Phone Nb.: 009********** Beirut - Lebanon
Intro:
While persuing an MBA in Digital Marketing, and double diplomas in Data Science & Project Management, to support my knowledge in the Digital field, I am presenting my experience to the Marketing students and the Graphic & Interior Design students as well, in addition to heading the transition and content department at Cleartag, acquired recently by Mirum. I am always seeking to serve back the community with the ongoing experience I am still acquiring, which can be done in both being a role model by delivering the right execution of work, and in the training field where I can, with the help of others, prepare the present qualifiers to be the future professionals. I started to do that by training the @LebISF & @TMCLebanon account managers, and supervising the workflow on these 2 service platforms
Work Experience:
Author of seoinarabic.wordpress.com
Twitter account: @SEOinArabic
Freelance Digital Strategist, SEO
Specialist and Content writer & Creator.
Trainer For: (06/2010 till
Design Thinking & Design Management
Social Media
Online Marketing
OAO, SEO, Google Analytics, Adwords
Management, Project Management
Training of Trainers
Peace Journalism
Conflict Management
Tutor & Digital Presence Manager at AUST
Beirut (20/08/2016 till Present)
Responsible for the university’s Online presence
and its Existence on Social Media
Social Media & Content Creation Tutor
Head of Content & Transition at
ClearTag
Beirut (01/11/2016 till present)
(Project Based)
Responsible for the Company’s Digital transition from Cleartag to Mirum, and the Head of Content department.
Content & Sales Manager at
aljaras.com
Beirut (20/06/2015 till
01/11/2016)
Responsible for the Website’s NEW Online presence, its Existence on Social Media, in addition to Ad Sales and Media Buying.
Digital Advisor at ArabThought.org
Beirut (1/9/2015 till Present)
Responsible for the Foundation’s Online presence on the website, and Promoting it on Social Media.
Editor-in-Chief & Social Media Strategist of Mazyun.com Beirut (1/3/2015 till 30/3/2016)
Responsible for the website’s Online presence, Content and Digital Media.
Social Media Strategist at Coffee Bean Lebanon
Beirut (28/12/2014 till 22/10/2015)
Responsible for the Coffee Bean & Tea Leaf Online presence, and Online Marketing to Promote new Ideas and Raise sales. Copywriter/ Digial Media Strategist at ImageAds
Beirut (03/11/2013 till Present)
A Lebanese leading advertising agency with a Rich Portfolio of a diverse range of companies.
Content Developer/ Copywriter
(freelance)
(03/11/2013 till Present)
Artobrand – Qatar
Taste of the Town – Lebanese Restaurant
Exxon telecom – Beirut
Website Manager & Content Strategist of Lebanon24.com Beirut (20/5/2012 till 5/2/2013)
Responsible for the website’s Online presence, Content and Digital Media.
Content Developer / Advisor
(01/02/2014 till 1/12/2015)
Hia Magazine & Sayidaty Magazine
Content Creator/ Online Marketing Specialist / Social Media Manager
(03/06/2011 till 25/03/2014)
Exeed.me, Cook&Eat-Lebanese.com Beirut – Lebanon
Futuretvnetwork.com, Siyese.com Beirut – Lebanon
Law & Life magazine, Muscat – Om an
In charge of Managing and Developing the content of the websites(articles- photos- videos), Writing the Brochures and Press Releases of the Companies, and Managing the Social Media Pages. And preparing trainings related to these themes. As I was the Editor-in-chief/Partner of Siyese.com, the website that was one of the top 10 news websites in Lebanon. Event Manager/ Social Media Manager
(20/04/2011 till 30/08/2013)
Al Khaleej newspaper, Real Vision, Dubai Press Club I was working as an Event Planner and Manager whenever they have a big Conference or Event.. I stayed in Lebanon, and went there during the event period.
Assistant Producer/ Segment Director
(20/07/2011 till 01/05/2013)
Tahkik Program - MTV Lebanon, Beirut – Lebanon
An Arab leading program based on investigative
documentaries and reports
Public Relation Manager
(01/07/2010 till 13/01/2012)
Sel & Poivre (Alno kitchens), Beirut – Lebanon
Senior Editor/Reporter
(06/10/2008 till 01/08/2010)
Naharnet news website, ElNashra Electronic Magazine, Now Lebanon Electronic Magazine, Sawa Magazine Beirut – Lebanon
Front Desk Manager/ Night Audit
(10/2006 till 11/2009)
Takaya hotel, Elysee Residence Beirut – Lebanon
Beirut Arab University
2007-2009
Training in the Radio & TV Studio (Media Center)
Camera Man
Stage Director
Audio / Video Mixer
Audio / Video Editing
Short films and clips production/ Shooting/ Editing Education:
Specialized MBA in Digital Marketing
AUST, Beirut – Lebanon, to be earned – 2017
Diploma in Data Science
AUST, Beirut – Lebanon, to be earned - 2017
Diploma in Project Management
AUST, Beirut – Lebanon, to be earned - 2017
Bachelor of Media and Mass Communication
Beirut Arab University, Beirut – Lebanon, July 2009 My Final Pro ject was a Documentary named Writing with Light (the only project without voice over in the universit y), about the D.O.P. (Director Of Photography) who takes care of the relat ion between elements in any filmed project (movie- video clip- advert isement {A copy of the film will be presented on demand} Skills:
Presentable, dynamic, motivated, and quickly adaptable to work environments.
Committed and possessing a vision for constant work enhancement & development.
Languages:
Reading Writing Speaking
Arabic Excellent Excellent Excellent
French Excellent Good Good
English Excellent Very Good Very Good
Activities:
o Social W orks - Civil Defense & Red Cross (First Aid )
o Active Member in the Youth Associations (LADE-
Common Effort – DPNA- No Corruption -
Maharat)
o Philadelphia University of Jordan Annual
Conference
PORTFOLIO
This portfolio comprises almost 10 years of Online Experience, distributed between Creative writing, Social Media, Web Content Development, and SEO. We hope that this portfolio will be noticed and read, as an overview of the combination between Content (the soul of any presentation) Programming (the engine in the new technology) and Social Media (the Client’s image and people’s first impression about it). Also, we hope it would be seen as an evolving set of documents. As technology changes, so too must the way of presenting it.
The most critical accounts that I am Training, advising and managing in this period are the Lebanese Internal Security Forces “@LebISF” and the Lebanese Traffic Chamber
“@TMCLebanon”.
While we find that all the documents contained within this portfolio are important in their own ways, particular attention should be paid to the professional experience and the diversion in executing multi-task and multi- field online operations. The way of development over the past period, is played out in these documents.
As this period progressed, our understanding of the utility of technology a nd how to optimize it in any field grew with our understandings of the theories that surround them. As the benefits of technology on work production became clearer, our writings and way of treatment reflected that. Upon reviewing the work that I have submitted in this portfolio, I find that it is consistent with Business, Branding, and management theories, and theories of business based around technology.
Below, you may find the links of the websites I’ve managed as project development, the Social Media platforms related to them (when existed), and the Social Media platforms I’m managing.
The Websites:
Now Preparing:
http://arabthought.org/
Online Websites
http://woodbees.com/
http://www.mazyun.com/
http://www.woodenbakery.com/
http://www.woodbeesmenu.com/
http://www.brokersxp.com/
http://www.remax.com.lb/
http://www.woodenbakery.com/
http://www.ksara.com.lb/landing. html
http://www.pizzahut-lb.com/phdho me.php
http://halaajam.com/
http://lebanon24.com/
Social Media:
Arab Thought Foundation:
The Arab Leading Cultural foundation established in 2001, and covering all the Arab world’s culture and problems.
The Social Media links are:
https://www.facebook.com/ArabThoughtFoundation?fref=ts&ref=br_tf https://twitter.com/Arab_Thought
https://instagram.com/arabthoughtfoundation/
Active Accounts:
Mazyun.com website:
A new born men oriented website that introduces to the MENA region several news about Business, Sports, Tech, and many more. The Social Media links are:
https://www.facebook.com/pages/Mazyun/381************?fref=ts https://twitter.com/Mazyundotcom
The Coffee Bean & Tea Leaf (Lebanon) [Marketing Strategy & Execution] – Reforming the strategy for All the Middle East Accounts An international Coffee shop that serves several high end beverages, with 4 branches in Lebanon located in Kaslik, Acherafieh, Zaytouna Bay & Hamra. The numbers on Facebook, Twitter & Instagram were booming at the beginning, because we were highly active and concentrating on interaction with people, which reflects positively on the Return On Investment. https://www.facebook.com/CoffeeBeanLebanon
https://twitter.com/CBTL_Lebanon
http://instagram.com/coffeebeanlebanon/
https://www.facebook.com/Hia.Magazine
https://twitter.com/HiaOnline
Platforms I used to manage in the past:
Saudi Build expo
An annual event held in KSA and executed by IFP, one of the leading event planning & event management companies in the Middle East. My main role was to building and managing the website and the facebook page, linked below, in both English and Arabic languages. 1. http://www.saudibuild-expo.com/ar/home.php
2. https://www.facebook.com/pages/Saudi-Build/101************ Saudi Agriculture expo
Also, I was managing and building the website and the facebook page of the Saudi Agriculture expo held annually in KSA, for IFP. And below, you can find the links to both the website and the facebook page. 1. http://www.saudi-agriculture.com/ar/home.php
2. https://www.facebook.com/pages/Saudi-Build/101************ GGRIL.. Green Glass Recycling Initiative - Lebanon A Facebook page which was an initiative by Cedar Environmental - Lebanon, organized by a recycling company team who tried to find a solution in order to help recycling of green & amber glass packaging by reviving the glass blowing artisanship.
https://www.facebook.com/ggrilebanon
Cedar Environmental
A blog regarding the Cedar Environmental recycling initiative, it's not very active, but it provides some news and information to interested people. http://cedar-environmental.blo gspot.ae/
Exeed
A Management Training and Developing company, which was a new experience to me, i was handling the accounts, taking care of the training sessions, and every other thing related to it.
http://exeed.me/
Cook & Eat Lebanese
With a delicious presentation, Cook & Eat Lebanese became one of the most visited website during Ramadan Month, because of the food videos that we've produced and uploaded on the website.
http://www.cookandeat-lebanese.com/ho me
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