Sales Manager

TED DO

La Palma, CA ***** ● Telephone: 714-***-**** E-mail: ******@*******.***

SUMMARY OF QUALIFICATIONS

Significant experience and an extensive record of accomplishments provide excellent qualifications as a PRODUCT LINE MANAGER and MARKETING MANAGER. A focused and driven professional with a passion for business whose career has been characterized by increasing responsibilities and notable achievements. Command outstanding communication talents with clients, distributors and all levels of staff. Develop and implement strategic long term plans that result in significant profitability and growth. Key Strengths Include:

Specialize in analyzing market trends and client needs to develop customized products.

Diverse experience encompasses sales, sales management, sales support, internal and external training, and developing multi-media marketing campaigns.

Act as an effective liaison with clients, vendors, partners, distributors and all internal departments.

Utilize outstanding leadership talents to recruit and mentor the highest levels of staff.

Strong background designing both actual products and marketing campaigns, including product prototypes and effective tradeshow booths.

Areas of Expertise:

Developing National and International Sales Strategies Product Development and Design Designing Marketing Materials & Art Direction Production Oversight Managing Key Accounts and High Profile Partnerships Opening/Managing New Sales Channels Creating Targeted Advertising Campaigns Networking Through Tradeshows PROFESSIONAL EXPERIENCE

PRODUCT LINE MANAGER Knight LLC (Subsidiary of IDEX - NYSE: IDX) June 2004 to July 2017 Managed and grew Knight’s line of janitorial, laundry, warewash and dishmachine products, which comprised 75% of the company’s annual sales. Oversaw all sales and marketing efforts for the existing lines, as well as new product launches. Determined ROI and profit margins for new products, as well as 1st and 2nd year projections. Assisted sales teams with closing sales. Built relationships with clients in the industrial laundry, commercial kitchen, hotel and janitorial service industries. Visited customers at their locations, and analyzed their needs/demands. Developed concepts and ideas for new products. Worked with the Engineering Department to ensure appropriate capability, costing and production lead times.

Successfully launched 4 new products annually between 2012 and 2016, which increased year- over-year sales by 5%.

Increased profits in various lines by 6% in 2015-2016, through effective product line management, product design modifications, sourcing, and 80/20 implementation.

Interacted directly with management to develop the Operating Plan, Strap Plan, Marketing and Sales Strategies, and Product Line Strategies to target a 4.3% compound annual growth rate

(CAGR) for revenue, and a 3.5% CAGR for gross profit in the core market.

Promoted from Marketing Manager 2012.

NEW PRODUCT LINES INCLUDED:

Portioning Cabinet for use in janitors’ storage rooms - Developed this product for a single client and expanded sales to other clients. Generated millions in new sales.

Expanded NPD into an adjacent market, which is projected to increase sales by $3 million in 2017- 2018.

Planned, designed and developed a new hospitality line of dilution dispensers that will be the central platform for the multi-million janitorial market. Continued . . .

TED DO Page 2

MARKETING MANAGER Knight LLC - Irvine, CA

Oversaw all marketing efforts in the US, Mexico, Canada, Asia, Australia and Europe. Developed all advertising and marketing collateral, including brochures, CD-ROMS, product labels and training videos, for the entire Knight product line. Marketed products to distributors and resellers through e-mail blasts, on-line videos, and advertisements in industry publications. Developed presentations to introduce products to new and existing clients. Conducted market research and surveyed customers to determine their needs.

Instrumental in growing sales by 10% each year.

Focused marketing efforts on presenting the quality of the company’s products.

Personalized marketing services through training videos, PowerPoint presentations, and customized sales guides for distributors.

Developed a marketing plan for a new product, Dial-A-Chem, that influenced food plants across North America and resulted in over millions in new sales.

Helped develop customized products for clients by concentrating on blue sky concepts, ergonomic interfaces and visual appeal. Acquired a million dollar account by developing and designing a proportional mixing center for Staples.

Created a launch strategy, scheduling and marketing plan for FillaMAX, enabling the company to penetrate the bottle top proportioning market.

Played key role in ensuring 30% in new sales from the company’s largest customer, Ecolab, a $3 billion company.

MARKETING MANAGER Clickpath Design - Newport Beach, CA April 2000 – May 2004 Assisted clients with developing complete marketing plans, which included customized websites, television commercials, video games, and traditional print advertisements. Directed a team of 5 designers in creating advertising campaigns. Oversaw the creation of multi-media advertisements through various media forms. Promoted from Designer.

Clients included Viewsonic, SharkClub, Buena Park Mall, BioSport and Edwards Life Sciences.

Launched a media campaign to revive the Buena Park Mall. Successfully tripled mall traffic and attracted new mall tenants.

INDUSTRIAL DESIGNER Patton Design - Irvine, CA Jan. 1999 – Feb. 2000 Produced product designs for this company that specialized in the automotive and audio/video markets. Helped determine product looks.

Worked with Johnson Controls to design an interface configuration based on a central control knob to reduce the number of driver controls. This design concept was later adopted by Chrysler.

Designed a concept information/entertainment systems for Johnson Controls that was then used by numerous auto manufacturers. The menu system was featured in Popular Science Magazine’s feature “What’s New - 250 Great Things You Can’t Live Without.” INDUSTRIAL DESIGNER Dow Design - Costa Mesa, CA July 1998 – Jan. 1999 Received specifications from clients and designed booths for the automotive industry that were used for both internal training and at commercial auto shows. Clients included Nissan Motors. INDUSTRIAL DESIGNER Catalyst Strategic Design - Long Beach, CA June 1997 – Oct. 1998 Served as a Product Design Consultant for athletic wear and sporting goods. EDUCATIONAL BACKGROUND

M.B.A. Degree/Marketing University of California, Irvine - Paul Merage School of Business B.S. Degree/Industrial Design ● California State University, Long Beach Professional Development: Six Sigma Green Value Stream ● Value Selling Green Belt VOC Green Belt (Voice of Customer) ● SEP (Supervisory Excellence Program) Memberships: Toastmasters - La Palma, CA (President 2015) Software: Windows & Apple/Mac OS ● Word ● Excel ● PowerPoint ● Photoshop ● Publisher ● Adobe Suite REFERENCES: Available upon Request OPEN TO TRAVEL/RELOCATION

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