Database Marketing Analyst Data Analyst

Jennifer Cheeks

Address: **** ***** **** *****, ***** Land, Texas 77479

Phone: 713-***-****

Email: ********@*****.***

LinkedIn: www.linkedin.com/in/jennifer-cheeks

Database Marketing Analyst Data Analyst

Qualifications Profile

Solutions-driven and performance-focused professional, equipped with extensive experience in competitive market analysis and campaign

management along with database administration. Expert at managing multiple projects simultaneously while establishing productive

relationships with clients and aligning customer needs with product and services. Known as a team player and articulate communicator;

able to prioritize and accomplish tasks within deadlines. Skilled at processing data requests and monitoring demographic databases in

compliance with protocols.

Areas of Expertise

Campaign Development and Strategy Process Improvement Customer Service

Business Consulting Project Management Scripting and Coding Solutions Deployment Digital Marketing

Relevant Experience

NRG Energy, Houston, TX

Analyst, Database Marketing and Execution (Contractor) 2016–2017

Created acquisition and builder multifamily campaign lists

Set up sample data for new campaign codes and lists

Held responsibility in processing data requests for Green Mountain Energy and Reliant Energy marketing campaigns

Took charge of generating lists for cover letters, customer rights, terms of service, and electricity facts label documents

Communicated with vendors, Sales, Campaign Operations, and Market Segment teams in implementing new campaigns

Analyzed data request specifications to ensure accuracy while forwarding requests for corrections

Keenly monitored customer account issues during renewal campaigns while providing sales support

Guaranteed the maintenance of schedule for project timelines by communicating with the Campaign Team

Assumed accountability in determining and processing inactive accounts while verifying any missing customers or prospect data

Managed the compilation of solicitation preferences and credit scoring data to be applied in selecting campaign prospects

Developed pseudo offer codes during campaign execution to integrate campaign offers and promotions into the prospect and customer

relationship management systems

Conducted updates on rates for existing clients transitioning to new contract rates and monthly default rates

Completed the quality control requirements through team performance evaluation

Modified the existing programs to optimize efficiency and meet new project needs

Applied skills in developing SAS code for the automation of project update emails

Expertly produced marketing campaigns for various channel types such as door-to-door, telemarketing, and direct mail

Career Highlights

Lessened paper waste for renewal campaigns by providing assistance with process improvements

Developed automated programs for project emails as well as training and campaign timeline documentation

University of Houston, Houston, TX

Data Manager, Texas Institute for Measurement, Evaluation, and Statistics 2005–2016

Collaborated with research faculty, assessment coordinators, project managers, and other staff in identifying project needs and

potential data collection, while processing issues and providing recommendations to increase efficiency

Produced scripting codes based on specifications while delivering TeleForm development support

Held responsibility for the creation of preprint lists with randomized testing assignment while providing specifications for printing

electronic data capture forms and preparing data for analysis and reporting

Oversaw demographic databases in compliance with the protocols for sensitive data

Demonstrated proven ability in developing variable lists in compliance with variable naming guidelines while providing descriptive

labels, specified formatting, pseudo naming, and variable categories

Thoroughly assessed databases to ensure accuracy and conducted data cleanup in data warehouse structure

Performed a wide array of tasks, such as producing coding programs, resolving data issues, and generating scored data for research

faculty, school districts, and the Texas Education Agency

Career Highlights

Met project needs and optimized organizational efficiency by modifying existing programs

Successfully transferred data from previous research studies into the data warehouse which included manipulation of data to fit into

the warehouse structure and data mapping in SAS Data Integration Studio

Played a role in increasing data quality for research study results

Successfully implemented the new data processing checks and flags for the improvement of data verification

Earlier Positions Held:

Senior Technical Assistant, Texas Institute for Measurement, Evaluation, and Statistics

Administrative Assistant, Scholar Enrichment Program

East End Family Life Center, Houston, TX

Technology Intern

Other Experience

Sweetopia Desserts, Sugar Land, TX

Owner

Pappas Restaurants, Stafford, TX

Trainer and Headwaiter

Education

Master of Business Administration, 2009

University of Houston, Houston, TX

Bachelor of Science in Information System Technology, Minor in Spanish, 2004

University of Houston, Houston, TX

Graduated magna cum laude/ Dean’s List/ Graduated with Membership in the Honors College

Activities

- Web Designer, WordPress Website Design and Content Development (2011–Present)

Smile Village Dental Care, Vanterpool Real Estate Co., and East Sunnyside Church of God of Prophecy

- Consultant, Website and Social Media (2011–Present)

Clients: Healthcare Careers Alliance, DMHK Educational Solutions, Olevia Jons Accessories, Smile Village Dental Care, Vanterpool Real

Estate Co., East Sunnyside Church of God of Prophecy, and The Goddess Collection Store

Facebook and Instagram social media campaign development

-Volunteer Webmaster (2011–Present)

East Sunnyside Church of God of Prophecy

- Print and Digital Communications Manager, East Sunnyside Church of God of Prophecy (2011–Present)

e-blast communications creation and management

print and digital media design

- Event planner, Five Star Event Consultants (2007-present)

venue consultation, invitation design, checklist development and management, and event styling and coordination

Technical Acumen

SAS Operating Systems: (Windows and Unix) Microsoft Office SQL TeleForm WordPress Google AdWords

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