ROGER CONNER

ac3qhk@r.postjobfree.com 252-***-**** in/rogerconner @rogerconner

RogersFolio.tk MyVideoResume.tk calendly.com/rogerconner/scheduleacallwithme

AREAS OF EXPERTISE

Marketing Automation

Growth Hacking

Paid Search and Social

Inbound Marketing

Sales Enablement

Email, Chat, and Bot Marketing

Pricing and GTM Strategy

Persona Development

Communications Strategy

Written & Oral Communication

Market Intelligence / Research

PR / Media Relations / MarCom

A strategic and creative thinker with the ability to execute on ideas across multiple channels turning complex technical capabilities into clear, concise, and compelling product stories and benefits for enterprises and consumers. Experienced in designing and executing an integrated marketing strategy to support long-term brand, business, and growth goals.

Proven technology-driven performance marketing, communications, and public relations experience, an entrepreneurial spirit, and the ability to craft inspired break-through messaging with a unique and differentiated point of view for various marketing channels that coalesce into a clear and concise message stack that generates awareness and drives demand.

Creative and pragmatic marketing leader with proven success building programs designed to engage customers, inspire purchases and create loyal, motivated advocates. Ability to develop and implement an integrated strategic marketing and communications plan to advance brand identity, broaden awareness of offerings, and increase the visibility of solutions to targeted customers and partners using advanced storytelling techniques.

TECHNICAL SKILLS

Adobe Creative Suite / Cloud

Social Media Management

WordPress / Drupal

Marketo / HubSpot / MarTech SaaS

User Funnels & Journeys

SEO / SEM / PPC

Google AdWords and Analytics

Attribution Modeling

Retargeting Systems

A/B and Multivariate Testing

Microsoft Office Suite

Graphic / Visual Design

Landing Page Design & Optimization

Cloud / SaaS Deployments

HTML / CSS / PHP / MySQL

Facebook Advertising

Web Site Design / CMS

B2B & B2C Growth Stacks

PROFESSIONAL EXPERIENCE

ED INTEGRATED PRODUCT & MARKETING MANAGEMENT – ENCRSC (Acquired) July 2012 - August 2017

Responsible for creating, implementing, and measuring the success of comprehensive marketing, communications, social media, and public relations programs designed to enhance brand and image reputation within the marketplace. Accountable for all operations execution for demand generation, digital/online marketing, branding, media relations, SEO, and paid search/social.

Closed major investments over $10M to drive the establishment of a regional science and technology education center.

Designed winning marketing, messaging, and implementation strategies for EDUnet, a sophisticated technological SaaS system that links over 29 counties together online to access STEM resources.

Yielded over $1M in cost savings by implementing an integrated marketing automation platform (MAP) and customer relationships management (CRM) system allowing for an efficient closed-loop that lowered customer acquisition costs.

Created successful marketing strategies that resulted in sales averaging 90% or more of program capacity.

Generated campaign response rates 4X the national average of between 15% and 30% across all campaigns.

Led market launch of 25 new products. Identified opportunities, researched new product possibilities, collaborated with the executive, content, and product teams and created multi-channel campaigns with sophisticated attribution models.

Data-driven, detail-oriented, entrepreneurial leadership focused on lean marketing automation to create an integrated multi-channel customer journey experience intended for optimal lead generation, customer retention, user acquisition, and sales enablement.

Continued…

ROGER CONNER

ac3qhk@r.postjobfree.com 252-***-**** in/rogerconner @rogerconner

RogersFolio.tk MyVideoResume.tk calendly.com/rogerconner/scheduleacallwithme

MARKETING COMMUNICATIONS & PR - International Association of Business Leaders July 2007 - June 2012

Responsible for establishing and maintaining a consistent voice for the company with target markets, influencers, investors, analysts and the traditional media. Accountable for all communication campaigns, strategies, and execution including the development and implementation of overall brand positioning and messaging throughout the global B2B association network.

Created and launched an international multimillion-dollar media, marketing, communication, and promotional campaign for on-demand SaaS systems and services to provide a virtual remote office system for international businesses.

Developed marketing communications and implemented customer engagement strategies for existing and emerging markets globally (EMEA/APAC) through events and programs, direct marketing, social media, PR, and communications.

Drove an executive communications strategy and thought leadership program underpinned by content, speaking opportunities, surveys and research to build visibility, awareness, credibility, and validation for offerings and products.

Generated awareness and increased share of voice with both earned and editorial media in a complex space by targeting and leveraging key media and relationships with national and regional technology and business reporters.

Disciplined pragmatic problem solver that is comfortable navigating ambiguity and complexity while using qualitative and quantitative research and experimental ideas as strategic thinking frameworks designed to identify and manage potential problems proactively.

Responsible for managing a team, budgeting, as well as managing a budget, external PR agency, and vendors while being proactive in attenuating to key financial metrics and performance with an eye towards effective cost controls that flowed to positive ROI.

CONSULTING ENGAGEMENTS

STRATEGY AND MARKETING TECHNOLOGY - NC Association of Biomedical Research

Directed a hybrid primary market research program to design and create the only K-16 STEM education conference in the nation. Developed an interactive mobile conference application. Drove consumer insights with extensive user research, market research, and user experience focus. Responsibilities included conference planning, focus groups, survey, competitive analysis, strategy, pricing and positioning strategy. Responsible for customer journey development, online PPC marketing, funnel development, new product launches, and market strategy development.

PRODUCT MANAGEMENT AND MARKETING - Bill and Melinda Gates Foundation

Lead a cross-disciplinary agile product development team to create and deploy a start-up SaaS EdTech video game based learning system for schools utilizing advanced intelligent tutoring and artificial intelligence technologies. Responsible for Marketing, content, assessment, and business planning oversight for deployment and testing of software. Product management, product launch, product roadmap, product positioning, and product marketing responsibilities.

DIGITAL MARKETING CONSULTANT - Center for STEM Education

Designed, developed, launched, and marketed a SaaS online system to connect educators together to form the only internet community of practice focused on science, technology, engineering, and mathematics (STEM) education. Managed advertising, PR, marketing communications, social media, and web-based solutions for STEM Education programming. Responsible for print media, interactives, and web design. Responsible for content development, written communication, press releases, fact sheets, brochures, case studies, blog posts, and the marketing strategy for the digital marketing channel.

EDUCATION CERTIFICATIONS PROFESSIONAL AFFILIATIONS

East Carolina University, Summa Cum Laude 4.0 GPA 2003-2007

University Honors in Industrial Organizational Psychology and Communications

American Communication Association Internet Marketing Association U.S.A. Jaycees

The International Association of Innovation Professional Association of Strategic Marketing

Inbound Marketing Certified Content Marketing Certified Google Certified Professional Growth-Driven Design Certified

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