Social Media Marketing

SCOTT PERRY

*****@***********.*** * 213-***-**** * www.sperrymedia.com

DIGITAL MEDIA EXECUTIVE

Content marketing professional with 20 years of experience in account relations, integrated experiential promotions, business development, trend analysis, social media, revenue management. Presenter, deal maker, entrepreneur. Passionate about people, pop culture, and all things digital. SUMMARY OF QUALIFICATIONS

Client Relations * Business Development * Partnerships * Strategic Planning * Ideation Advertising * Marketing * Sales * Public Relations * Forecasting * Budgeting * User Experience Facebook * Twitter * YouTube * Snapchat * Pinterest * Instagram * Tumblr * Vine * WordPress AdWords * Google Analytics * Insights * HootSuite * PowerPoint * Keynote EXPERIENCE

Wizard World, VP Influencer Marketing 2017 - present

• Built socially-enabled marketing program which has resulted in over $1,000,000 in attributable ticket sales for traveling pop culture fest in my first year on the job

• Worked with local influencers, community groups, and retail organizations in each tour market

• Created Hall of Legends to honor distinguished members of the creative community, enabling over 2 million aggregate media impressions in top the top 50 US markets

• Programmed Artist Alley in order to reestablish show’s role as a destination for comics arts fans Sperry Media, Los Angeles, CA 2001 – present

Full-service integrated marketing, experiential promotions, social media firm for film studios, TV networks, record labels, and tech startups

Strategic Advisor, President

•Wrote #1 Amazon bestseller SNAPCHAT 101, which topped sales lists over authors such as Guy Kawasaki and Ryan Holiday for almost an entire year

•Created and ran Los Angeles-area tech news site LATechDigest.com, whose whitepapers were often used for business development by Los Angeles Mayor Eric Garcetti’s administration

•Strategize with Fortune 100 companies to build audiences for entertainment properties

•Map cross-platform engagement to maximize exposure at events (Comic-Con, SXSW)

•Develop best practices to magnify real-world efforts in the online / social space

•Created national retail networks for high-engagement promotions to loyal, niche audiences

•Built the music industry’s #1 resource for new release information, NewMusicTipsheet.com SELECT ACCOMPLISHMENTS

CBS TV, 2014 - Present

•Built national instore / online marketing campaigns for Supergirl, Scorpion, Big Bang Theory at over 250 outlets in Top 50 DMAs; Supergirl and Scorpion debuted #1 scripted dramas each year Fox TV, 2005 - Present

•Led real-world + online marketing initiatives for X Files, Lucifer, Gotham, The Simpsons, Family Guy, The Following, Terminator, Dollhouse, Fringe to build awareness, higher ratings SCOTT PERRY, page 2 *****@***********.***

Hasbro, 2012

•Created nationwide fan events that targeted male, college-age fans My Little Pony (“Bronies”), resulting in online engagement, regional meetups, and local fan clubs BBC America, 2007

•Grew awareness for US launch of Torchwood via national retail promotions, resulting in network’s highest-viewed debut at the time, and one of the network’s most-viewed shows of all time Cartoon Network, 2005 - 2007

•Developed fiercely loyal followings for Adult Swim’s Robot Chicken, Space Ghost, Aqua Teen Hunger Force via nationwide retail events, promotions, giveaways, store takeovers Comedy Central, 2007

•Ran national marketing at 500 comic book shops & record stores for 10th anniversary of South Park Focus Features

•Ran pre-release marketing events in Top 50 DMAs for 9 and Hanna; both movies debuted at #2 NOTABLE SPEAKING ENGAGEMENTS & PUBLISHED PAPERS

•SXSW - From 140 to 0: The Rise in Image-Based Marketing

•MIDEM - Pinterest, Instagram, Tumblr: The Rise of Visual Commerce

•NARM - Using Hashtags to Harness the Power of Social Visual Media

•Digital LA, Social Media Week, Silicon Beach Fest, SF Music Tech, Digital Music Forum PREVIOUS EMPLOYMENT

Coalition of Independent Music Stores, Birmingham, AL 1998 – 2001 Marketing Manager

•Managed ad & sales campaigns for national store group with $100 million in annual sales

•Doubled annual revenues through creation of new marketing programs Universal Records Distribution, Atlanta, GA 1996 – 1998 Artist Development Manager

•Built regional sales for new bands to increase radio airplay and touring revenues Formula PR, New York, NY 1994

Nine Inch Nails Publicist

•Secured national & regional press around tour dates, including band’s Woodstock appearance Sony Music Distribution, New Orleans, LA 1991 - 1993 Tour Marketer

•Worked with colleges to build audiences for emerging acts (Pearl Jam, Rage Against the Machine) EDUCATION

TULANE UNIVERSITY, New Orleans, LA 1993

B.A. English, Minor in Sociology

ASSOCIATIONS, INTERESTS, AWARDS, HONORS

On-air talent for AOL’s New Music Minute. Wheel of Fortune winner. Featured in Cartoon Network commercial. Puppy shelter volunteer. Hiker, biker, scuba diver, surfer, stand-up paddle boarder. De facto mentor to the young & old throughout the entertainment industry.

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