Influencer Account Manager

A driven, open minded, creative and successful senior project manager with a strong sense of dedication and commitment, and over 6 years of progressive experience in management and digital marketing and over 4 years working on the influencer market. Tenacious in building new business, securing customer loyalty and forging strong relationships with business partners.

Professional Experience

2016-2017 MRM / McCANN Worldwide

Charge: Senior Project Manager – Influencer Marketing Manager

Function: As Sr. Project Manager: Integral planning, managing and execution of projects. Coordination of the different teams involved. Identifying improvement needs within the company's processes and drafting alternate solutions. Local and international Client liaison and management. Coordination with partners and vendors from different parts of the world. Visiting clients, partners and other branches around Latin America for the purpose of providing workshops, networking and improving work and collaboration. Supervision of all aspects of the business’ running and its production lines: OLA, E-Mail marketing, Apps, Websites, AEM & Content Authoring.

As Influencer Marketing Manager: Lead social influencer marketing strategy for client programs. Social Campaign creation and activation. Video content creative for influencer and non-influencer branded content. Research and identify key influencers, bloggers and online media in designated verticals. Negotiate and execute paid blogs/blog networks. Craft and concept quality pitches that effectively communicate client message/ask. Proactively identify angles and pitch customer, product, vertical and/or issues-based stories. Identify, establish and manage on-going influencer/brand ambassador programs.

2014-2016 MRM / McCANN WORLWIDE

Charge: Influencer Account Manager & Social Media Manager

Function: I led the Social Media department overseeing the social strategy of most clients under MRM: General Motors, LATAM Airlines, L’Oreal, Mastercard, Hilton Hotel Group, Nestle and more.

My responsibilities include:

Team management of the Social Department: day-to-day management and development.

Team resourcing: keeping track of workflow and costings for the department.

New Business: growing opportunities with both existing clients and new ones, overseeing work for pitches, showcasing team capabilities and assisting new business team.

Department integration: coordinating internally with Account Management, Project Management, Planning and Creative departments to ensure collaboration.

Strategy: development of digital strategy and ideation of engaging content and campaigns.

KEY ACHIEVEMENTS:

In my first 9 month in the position, I expanded the department’s service offering with two new products: Paid Social Media and SEO Social Optimization.

Since starting offering the buying and optimization of paid social media, I’ve been able to expand LATAM Airlines’ investment in social by 3x.

2012-2014 Government of Buenos Aires City

Charge: Project Manager

Function: Planning, management and monitoring of projects, aircraft, construction and priority programs to improve the Management of the Government of Buenos Aires.

Obtaining information on strategic and specific objectives of the dependencies of the Government, to infer from them the necessary operations for compliance, conduct monitoring and tracking operations through Control Panel.

Informatic Languages Academic Formation

Jira – Trello English: Advanced 2017 Intensive course

Social Media Spanish: Native CoderHouse

AutoCad UX Designer

SAP 2013-now University

BsAs University

Economics

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