Sales Marketing

TOM PIERSON Boonton, NJ ***** C: 310-***-**** *************@*****.***

SENIOR MARKETING / SALES EXECUTIVE

Known as an analytical thinker and strategic planner, thrives in a fasted-pasted environment, adept at seeking out, understanding, meeting and exceeding customer requirements while building long term relationships. Experience in managing multiple facets of sales, both multinational well-known world-class corporation to mid- size companies, which produce technical products and specialized services by developing and implement strategic sales plans; improving revenue with the development of unique programs while securing advantages and solid positioning in the marketplace. Areas of expertise include:

• Proven Business Development

• Corporate Acquisitions

• Executive Sales Management

• Pharmaceutical

• Performance Optimization

• Sales and Marketing Budgets

• Sales Agreements & Negotiations

• Detailed Strategic Marketing Plans

• HVAC / Industrial Manufacturers

• Automotive

• Advertising Schedules/Trade shows

• Excellent interpersonal/presentation skills

• Technology Companies

• Multi Channel Marketing

Salesforce CRM, ACT Contact Management, Experiture E Mail Platform, E-Z Purl, Advertising Analytics, SEO, Social Media, Microsoft Office Professional (Word, Excel, PowerPoint, Publisher, Outlook), Photoshop, Adobe InDesign.

PROFESSIONAL EXPERIENCE

THE GPS Group • Parsippany, NJ VP, Sales and Marketing Jan 2007 – Present A Multichannel Marketing Firm

Created highly effective sales and marketing strategies for clients seeking to obtain new business opportunities and profitable revenue with fortune 500 clients such as Novartis, VERIZON, American Express, BMW, MASTERCARD, EXXON/Mobile, AT&T.

• Supported all employees from training, product knowledge and client strategy meetings for tactical multi channel marketing programs to include variable data direct mail, e mail campaigns and complete fulfillment solutions. Provided leadership and training as a pioneer taking people to achievement and success.

• Responsible for prospecting, client meetings and sales oversight of a sales team focusing on new business development, strengthen client relationships and exceptional custom service.

• Created the 7-step Lead-Acquisition Program, Created value propositions and unique offerings for our clients which consistently developed top-level results; average project size $50-$300K per proposal, exceeding monthly/yearly revenue goals.

Global Graphics • Newark, NJ VP of Sales – (July 2005 – December 2007) A Graphics Communication Company

Developed and implemented sales strategies to large corporations in the Metro NY area. Effectively coordinated all aspects of the sale from start to finish, working with multi-department teams to increase efficiency, business growth and revenue.

• Created and implement “Consultative-Sales Strategies” focusing on; top C-level contacts at a variety of organizations in multiple vertical markets, ensuring 100% client satisfaction.

• Consistently attained an average of 125% of a $1M annual quota; targeting Chief Marketing Officers (CMOs) and Marketing Directors, Brand Managers and Core-Team Directors. White / Cedar Graphics • NY, NY Sales & Marketing Manager February 1997 – July 2005 A Digital and Commercial Printing Corp.

Developed performance optimization through the entire sales and marketing process, creating effective action plans to sell into new and significantly increase existing the existing client base.

• Expertise in Sales and marketing allowed complete management control of 2 sales and marketing teams, creating a “Graphic Solution Provider “ new” buying experience in the printing industry increasing sales over $4.5 million dollars in less than one year.

• Consistently achieved 1.5x target growth plan by analyzing current data and trends to develop actionable sales-plans with new products into new vertical industries.

• Innovative sales programs were developed and implemented utilizing variable date (one-to-one marketing) and demonstrating to potentially new clients the effectiveness and ROI results. THE COLAD GROUP • NY, NY NY Sales/Account Manager January 1995 – February 1997 A Custom Packaging Corp.

Responsible for motivating a sales team out of NY City, covering NY, NJ, and CT.

• Revitalized the sales team to help acquire 100 new accounts in less than 6 months, thus achieving a sales figure of more than $2.9 million.

• Pioneered the design and creation of brand focused sales/marketing strategies, thus penetrating into the Pharmaceutical industry in the very first year alongside automotive and consumer brands. Edwards Engineering (Div/Carrier Corp) NY, NY Marketing/Sales Dir. January 1984 – January 1995 A Heating and Air Condition Corp.

Provided leadership for the firms sales and marketing, P&L, Forecasting, Budgets, Trade Shows, Global and international Advertising work areas

• Built an entire sales force (600 distributors, direct-sales) in the U.S. and Canada. Developed solid marketing strategies to increase market share and increase revenues from $30 million to over $154 million.

• Developed a joint marketing and research venture between Edwards Engineering and two European technology-manufacturers (UK/Ireland) with sales of $34 million with 2 years.

• Re-engineered product and marketing strategies, identifying niche markets and sales channels in the U.S. and Canada. Established over 200 distributors, globally, resulting in sales growth of 300%. EDUCATION County College of Morris –A.S. Marketing

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