Sales Marketing
Resume:
Dear Heavy Equipment Company:
I am an accomplished professional in strategic marketing, market research and marketing communications. With more than 20 years of experience, I have done it all and continue to deploy the latest digital tools and strategies.
My career has been primarily promoting highly complex industrial products and services to a wide array of market segments. I understand technology, programming and engineering and can translate complex features into compelling benefits that attract interest. What’s more, I know how to help sales representatives and channel partners sharpen their performance and improve the bottom line.
A very large percentage of my work was focused on heavy equipment in construction, agriculture, quarries, miming and more. I worked with the OEMs and the end-user customers.
I would appreciate the opportunity to discuss your organization’s needs.
Warm regards,
Kenneth Walsh
ac3pkb@r.postjobfree.com
https://www.linkedin.com/in/kennethpwalsh
http://www.kennethpwalsh.com
KENNETH WALSH
Bainbridge, Georgia
ac3pkb@r.postjobfree.com
https://www.linkedin.com/in/kennethpwalsh
www.kennethpwalsh.com
BACKGROUND SUMMARY
Communications / Brand Management / Marketing
Marketing Professional with a proven track record of success executing marketing and communications programs, managing brands and delivering strategic plans. Expertise in:
Communications Planning/Execution
Brand Management
Marketing Collateral
Web Strategies/Interactive Marketing
Intellectual Property
Strategic Planning
Market Research/Analysis
Global Communications
Social Media Strategies
CRM
Photography
Budget Management
Digital/Conventional Tactics
AP Style Writing
PROFESSIONAL EXPERIENCE
CLEAVER-BROOKS INC., Thomasville, GA 2016 to 2017
$400 million manufacturer of boilers and boiler-room equipment.
Vice President, Marketing
Effectively coached and mentored staff, providing targeted development plans to enhance skill development and expand opportunities for promotion.
Established network of freelance professionals and specialty support firms to significantly reduce costs and ensure availability of talent for projects.
Analyzed department needs and initiated hiring process for data analyst position, providing appropriate talent to improve market analysis, reporting and market research results.
Reduced expense budget by $750,000 through innovative use of freelance professionals and specialized marketing firms.
More than tripled productivity by increasing projects completed in a year from less than 25 to more than 80 through client needs assessments and effective project management.
Analyzed sales potential by product line and market segment, ranking over 1,000 key markets to identify areas to expand market share with top product lines as part of five-year planning process.
Implemented project-based budgeting using database technology to ensure accurate project estimating and solid spending projections.
Key team member for CRM and Marketing Automation System implementation, acting as principal marketing team leader to meet deadlines for Salesforce and Pardot execution.
Reorganized and streamlined Trademark policies and procedures, saving thousands in legal costs while improving efficiency and productivity.
Proposed new Crisis Management Communications Plan to provide management effective disaster recovery plan needed to ensure continuous facility operations.
Established sales promotion tactics aligned with business requirements and targeted activities from representative sales channel to consistently meet revenue targets.
Participated on team to organize two national sales meetings, ensuring professional presentations to elevate skill development, promote relationship development and motivate team sales.
KENNETH WALSH, Page 2
SKF LUBRICATION BUSINESS UNIT/Lincoln Industrial Corp., St. Louis, MO 1997 to 2016
$700 million global manufacturer and marketer of lubrication equipment and automated systems as part of a $10 billion global bearing market leader.
Global Marketing Team Leader
Managed an international team of 14 with a $ 2.5 million budget.
Established targeted strategies for successful penetration of underserved market segments
Key contributor to the due diligence process for acquisitions
Integrated marketing strategies as part of a global team managing all product lines and business segments of SKF.
Established a corporate identity for all communications, positioning the Lincoln and Alemite brands as industry leaders
Developed a content-rich web strategy resulting in a dominant position on search engines
Executed campaigns achieving awareness for the company’s brands and preference for its products at twice the rate of our closest competitor
Implemented new product launch communications process resulting in increased sales and reduced time to market
Conducted Customer Satisfaction research that measured a 10 percent improvement in company performance measures
Built an effective Customer Relationship Management (CRM) system that significantly improved communications with distributors and customers on a global scale
Outsourced design and production activities to a network of dedicated freelance specialists more than doubling the department’s productivity
Invented project-based budget management process that accurately controls spending
Created strategies to implement a global catalog system with translations in six languages
Responsible for producing major events including awards ceremonies, tradeshows and sales meetings
Developed award-winning multimedia and video productions that were responsible for motivating, informing and training customers and employees
EDUCATION
Bachelor Degree, Communications, Maryville University – St. Louis, St. Louis, MO
Magna cum Laude, Phi Gamma Mu
CERTIFICATION
Certified Business Communicator (C.B.C.), Business Marketing Association
PROFESSIONAL DEVELOPMENT
Manage Lead and Coach
Emotional Intelligence
Leading in a Global Matrix
Interpersonal Management
KENNETH WALSH
Bainbridge, Georgia
ac3pkb@r.postjobfree.com
REFERENCES
Jim Hawk
Global Sales Vice President at SKF
Direct supervisor for many years
ac3pkb@r.postjobfree.com
Susan Petersen
Vice President Sales North America at SKF
Primary client for a number of years
ac3pkb@r.postjobfree.com
Kevin Jones
MarCom Project Manager
Employee for more than 10 years
ac3pkb@r.postjobfree.com
(See LinkedIn recommendation in the next pages)
Amal Hoetmer
Global Director of Marketing Communications
My supervisor after SKF acquired Lincoln
ac3pkb@r.postjobfree.com
+31 6 12060663
(See LinkedIn recommendation in the next pages)
Recommendations on LinkedIn
Ray Marklin
Independent photography Professional
October 5, 2017, Kenneth way was a client of Ray’s
In the 15 years I have worked alongside Kenneth, I found him to be very focused and direct in his communications with me. We produced images for catalogs, web and advertising for Lincoln and SKF.
Kenneth can juggle many balls at the same time and get the results needed. Even in the advertising world where deadlines are critical and changing often.
I would highly recommend Kenneth for a managerial position and would be proud to work alongside him on future projects.
William Parker
Sales Director, Tools & Equipment, North America at SKF Lubrication Systems
August 25, 2017, William worked with Kenneth in different groups
Worked with Kenneth for over 16 years at SKF/Lincoln Industrial, from 2000-2016. Kenneth was the head of our Marketing Communications Department and supported my Sales efforts tremendously. He managed a significant budget, enabling us to do all that needed done for our group. He had great ideas for communications, advertising, trade show displays, literature pieces. I depended upon Kenneth's guidance for preparing the tools that he sensed I needed and he delivered exactly what I needed. He did not discourage us from approaching him with ideas and requests that were unplanned. If it made sense, Kenneth found a way to make it happen.
We greatly miss Kenneth here! I would recommend him to any organization that wants someone to drive their creative actions.
Damon C. Hollins
Marketing & Communications/Web Content Specialist
August 22, 2017, Damon reported directly to Kenneth
I reported to Kenneth at SKF for 6 years. Prior to this, I worked closely with Kenneth cross-departmentally.
Among Kenneth’s strongest skills is his ability to lead people. He is a master of the concept of emotional intelligence, and an expert at coaching and mentoring. He understands how to craft effective teams that can work together to reach their goals by understanding what drives each person, and placing each person where they can be most effective.
Kenneth creates attractive solutions and campaigns that drive measurable results. Kenneth is also highly skilled at managing annual budgets-- he is great at balancing needs against spend, and always presents flexible yet complete budget plans.
Kenneth Walsh would be a great asset to any organization seeking complete marketing and marketing communications leadership, from small startup to Fortune 500. His skillset remains sharp and relevant for today’s technological and social trends.
Kevin Jones
Communications Manager for North America - SKF Lubrication Products Division
August 17, 2017, Kevin reported directly to Kenneth
I had the privilege of working with Kenneth at SKF (formerly Lincoln Industrial) for 12 years. He has been a fantastic mentor and is a person that I give my utmost respect.
Kenneth has a remarkable ability to understand the needs of the customer and to create solutions and campaigns that meet those needs. He easily adapted to the constantly changing matrix organizational structure at SKF and excelled in his ability to lead and educate others in that process.
Kenneth is a master at creating and maintaining the annual marketing budget. He understands the planning process extremely well but can also adjust the budget to meet the changing needs throughout the year.
Once his planning was finished, he created and streamlined the processes needed to complete the projects on time and often under budget.
I very much recommend Kenneth to any organization that needs someone to initiate, drive and manage creative solutions in order to grow sales. His skills are fluent for any industry and for any size company.
Sebastian Garcia
Mainframe Administrator at Aegon Global Technology
August 17, 2017, Sebastian reported directly to Kenneth
Kenneth is a leader who has a deep understanding of Marketing and very strong managerial skills. He is excellent at establishing new strategies, encouraging critical thinking and efficiently assigning tasks and supervising results.
I have known Kenneth for over 5 years and I have worked with him on different projects.
During this time, he has been exceptionally supportive, a great coach and very adaptive to different working styles. He constantly found opportunities to help me build my experience and improve my abilities.
Kenneth would be a tremendous asset to any organization!
Amal Hoetmer
Enabling online and digital communication through effective digital asset management.
August 16, 2017, Amal managed Kenneth directly
I had the pleasure of working with Kenneth for several years and found him to be a creative, hard-working marketing and communication professional. He is result-orientated and does a great job at developing and delivering marketing and communication strategies and projects that support the business objectives. He is also a good leader who supports his team members in achieving their full potential. I'll be happy to provide any additional information to potential employers.
Jonathan Gibler
Software Engineer
January 23, 2009, Jonathan reported directly to Kenneth
Mr. Walsh excels at managing in the position he holds. He also served as a knowledgeable mentor during the time I interned in his company.
Robert R. Borowski
Fluid Power Industry - Hydraulics, MBA/BS
July 22, 2008, Robert R. worked with Kenneth in different groups
Kenneth is a detailed and a strategic thinker who is well-versed in the many varied aspects of marketing. He is particularly strong in web-based tools that drive much of today's commerce at many levels, and his many years in the business provides an a experienced managerial view of from which to operate. He also has a significant amount of experience in photography and print work. He's certainly someone you would want on your team.
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