Project Manager Marketing

James Boushka, CSM

T: 916-***-****

*****.*******@*****.***

PROJECT / MARKETING PROFESSIONAL

Professional Experience

Consultant (2013-present)

Client-based services executing customized enterprise-wide marketing and facility projects in hospitality, retail, and restaurant industries:

• Facilitated financial, operational, and technological experts to execute timely actions

• Construction, design, and logistical planning aligned with local, state, and federal permitting requirements with operational objectives

• Technology infrastructure and ecommerce interface testing, training, deployment, communication, and evaluation

• Staff and change management roadmaps, labor management proposals

• Brand design, strategic and tactical marketing plans

• Data-centric operational improvement

Strategic Project Manager (2017)

COMPASS GROUP, INC.; NATIONAL ACCOUNTS

Structured renovation/refresh projects to achieve alignment, funding, and execution. Led cross- functional teams deploying cashless retail point of sale and technology systems for multi-unit operations. Presented timely scope of work, project plans, status reports, and presentations. Negotiated third-party quotes and contracts. Collaborated with stakeholders to define and execute end-to-end technology, operational improvement, and construction plans. Results:

• Deployed integrated POS systems reducing labor dollars by 18%

• Prioritized capital investments; facilitated more than $32M in commercial projects

• Managed 13 margin improvement plans; achieved 4.7% profitability

• Deployed, trained, and monitored voice of customer sentiment kiosks at 27 locations

• Researched and recommended app-based environments for integration Strategies included:

• Utilized management software to manage, allocate, and evaluate task assignment

• Maintained and presented breakdown schedules, outcomes, and risk mitigation

• Captured, measured, and presented impact data based on project objectives

• Communication Plans

• Visual Merchandising

• Product Pricing and

Purchases

• Client Relations

• Voice of Customer

Alignment

• Project Management

• Contract Negotiation

• Data Analysis / Reporting

• Digital Advertising

• Brand Integrity

• Market Research

An analytical, multi-faceted professional

delivering organizational value by facilitating

multi-disciplinary solutions to achieve financial

targets through strategic marketing and

communications. Colleagues characterize me as a

resourceful problem solver, strong collaborator,

action-oriented, and data-centric driver with

business acumen to achieve measurable results.

”James worked with me at Compass Group as a project manager for our Intel Contract. James' work ethic was second to none. His ability to diagnose complex situations, systematically identify solutions to problems, deploy appropriate resources to recognize solutions, and to manage multi-layered projects always was a value add to anything we worked on together. He is able to ensure that all understand goals and task to reach completion of a project, interface with clients and ops alike, and presents extremely well,” states Chris Ludy, Director of Compass Digital Labs.

James Boushka

Project / Marketing Professional Page 2

District Marketing Manager (2016-2017)

COMPASS GROUP, INC.; INTEL CORPORATION - ARIZONA, NEW MEXICO, TEXAS, MEXICO Launched multi-unit marketing plans increasing customer satisfaction and sales in southwestern United States and Mexico. Fostered ideation to drive revenue. Partnered with subject matter experts to design, build, and deploy facility refresh projects. Led brand messaging. Impact:

• Created and wrote digital and print communication content ensuring consistency.

• Increased minority-owned and diversity spend by $1.7M.

• Visually merchandised and streamlined packaged product to maximize margins.

• Measured impressions and deployed customer-centric promotions.

• Managed voice of customer database. Wrote policies and systems.

• Deployed Instagram channels, aligned with contract and brand requirements. Strategies included:

• Wrote monthly tactical and content plans.

• Incorporated and leveraged co-brand revenue initiatives.

• Managed fabrication, print, and digital media.

• Purchased geographically relevant products.

Area Marketing and Project Manager (2012-2016)

SODEXO, INC.; CALIFORNIA

Drove multi-unit year-over-year revenue growth through management of strategic marketing plans. Deployed best-practice communications including social media, online and traditional channels. Harmonized company promotions with co-brand partners. Designed campus food delivery spaces. Wrote and presented high-level marketing plans in response to Request for Proposals. Results:

• Achieved $2.7M in growth through web optimization and e-commerce solutions.

• Pioneered mobile application and e-commerce solutions.

• Managed cross-functional team of graphic artists, copy writers, and analysts.

• Launched capital improvement projects at 9 multi-unit operations.

• Created digital content for 26 social media channels and 9 websites.

• Implemented innovative seasonal sales program realizing $275,000.

• Trained 82 marketing professionals in Hootsuite Enterprise. Strategies included:

• Deployed and wrote yearly B2C communication plans.

• Managed relationships with print, video, and digital agencies.

• Utilized customer feedback to recommend short- and long-term growth tactics.

• Partnered with key stakeholders to write, implement, and evaluate strategic retention plans including finance, human resources, legal, information and technology, and operations.

• Coordinated Consumer Insights data and conducted interviews and focus groups. Marketing and Communications Manager (2005-2012)

SODEXO, INC.; UNIVERSITY OF CALIFORNIA, DAVIS

Hired into newly created position to deploy innovative marketing strategies, expand brand recognition, and achieve revenue targets. Drove year over year revenue growth 11.8%. Provided leadership with market and trend analysis for quick serve and food service categories and guided strategic marketing support for 23 restaurants. Managed departmental budget. James Boushka

Project / Marketing Professional Page 3

Results:

• Identified new consumer packaged product driving $1.1 million in revenue.

• Championed 92% customer satisfaction through customer loyalty programs.

• Achieved four national awards for exceptional dining experience. Contributions included:

• Deployed promotions driving an 18% increase in customer traffic

• Coordinated opening 4 new restaurants including licensed Starbucks stores and two mobile food trucks generating an additional $970,000 in revenue

• Reimaged communications driving a 330% increase in customer engagement

• Launched e-commerce portal reducing 270 labor hours and driving $1.6M in sales Marketing Manager (2003-2005)

MAD WILL’S FOOD COMPANY; SAN FRANCISCO, CA

Managed national broker relations to drive sales in private-label manufactured products. Wrote, published, and optimized email, direct mail, and print advertising campaigns. Managed prospect and customer database. Crafted seasonal promotional offers. Results:

• Implemented a customer retention plan resulting in a 93% reorder rate.

• Coordinated sales and pricing strategies with 86 brokers.

• Planned and budgeted 13 national trade show conventions.

• Launched new consumer organic packaged product line resulting in $1.6M. Contributions included:

• Merchandising and product placement for 127 single product skus.

• Designed brand labeling and product sales sheets

• Prioritized and oversaw all print collateral production with vendors and agency partners Education

Certified Scrum Master, 2017

PMP Certification, expected 2018

BS, Business Administration, 2003

Skills Mastery

Data Analysis and Reporting - SPSS, Microsoft Excel, Pivot Public and Sales Presentations - Microsoft Powerpoint Creative Output - Adobe Illustrator

Project Management - BaseCamp, SmartSheet, Evernote, Microsoft Project Customer Loyalty and Relationship Platforms - Native Mobile Apps, MailChimp, GoldMail, ZoHo POS and Payment Systems - Infogenesis, BBoard, Micros, Ecommerce, Stored Value Architectural Drawings - Millwork Design, Plumbing, Technology, Conceptual Drawings Digital and Social Media - HootSuite, PPC, Google AdWords, WordPress

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