Marketing Social Media

JILL GOLD

Pleasantville, NY ***** 914-***-**** **********@*****.*** Linkedin.com/in/jillegold

MARKETING/COMMUNICATIONS PROFESSIONAL

A highly accomplished professional seeks to deliver solutions using marketing and communications expertise to support fundraising, grow member participation, expand brand awareness, and increase web traffic on all platforms. Diverse experience includes digital marketing, strategic communications, brand management and collateral material creation.

AREAS OF EXPERTISE

Internal & External Communications

Strategic Planning

Intra-Organization Cross Marketing

Project Management

Strategic Marketing & Implementation

Collateral Material Design

Multi-Media Marketing Campaigns

Digital Marketing

Public Relations

Budgeting & Costing

Vendor Management

Visual Marketing

Microsoft Office Suite; Facebook, Twitter, YouTube, Instagram; Google Apps for Work; Google AdWords;

Paint; Moviemaker; Website platforms Accrinet and Wix;

Marketing & Communications Consulting 8/2016 – Present

Provide support services to small and medium sized non-profits, to support existing strategic programs, capital campaigns, brand enhancement and fundraising efforts.

oWeb content, event planning, brand messaging, social media

oProject management, stakeholder interviews, market research, analysis of RFP opportunities

Rosenthal JCC of Northern Westchester, Pleasantville, NY 11/2013 – 6/2016

Marketing and Communications Manager

Managed marketing and external communication for a $4.8MM non-profit with nine distinct programs/business units.

Provided strategic direction, brand management and consistency of all marketing materials including print, online and social media. Oversaw the design, creation, and execution of collateral materials including ads, program guides, brochures, postcards, posters and lobby banners.

Determined communication strategies and created marketing plans for business units and events. Project management from action plans through implementation. Insured consistency of brand messaging.

Managed Website - content, images and navigation. Benchmark evaluation using Google Analytics.

Cultivated media relationships and successfully pitched stories to local publications. Authored all media blasts/press releases.

Implemented new e-mail marketing platform for all business units; generated e-blasts, e-newsletters, targeted campaigns, and successfully increased click rate. Launched new Instagram, YouTube channel and Twitter page and greatly increased traffic and likes on Facebook page. Increased web traffic by 20%.

Supervised PT Assistant and vendors - graphic designers, printers, mail houses, and consultants.

Friends of Karen, North Salem, NY 2007 – 2010

Communications Coordinator

Provided all communications for Friends of Karen, a regional non-profit that provides emotional, advocacy and financial support to families of children with life threatening illnesses.

Spearheaded new website development and rebranding process that successfully increased traffic and online donations. Developed and supervised all new content, design, layout, photos, forms and navigation elements. Administered maintenance and updates.

Jill Gold Resume, Page 2

Analyzed web traffic metrics to identify impact of events, donor communications and overall trend analysis.

Produced a re-designed bi-annual printed newsletter with distribution to 8,000 recipients.

Launched and executed all social media including Constant Contact, Facebook and YouTube.

Planned and implemented a Bike Tour raising $87K and piloted peer-to-peer online fund raising $74k+.

Acquired individual and corporate sponsors for events and 30th Anniversary Journal.

MARKETING CONSULTING

Red Rooster Group, New York City 2013

Brand Marketing: Developed interview questions targeted to stakeholders of a large social services agency. Summarized findings to determine opportunities to increase brand awareness, partnerships and donor outreach.

Faculty Student Association, Westchester Community College 2013

Strategic Marketing & Communications: Formulated marketing plan to increase awareness and profitability for campus dining and bookstore. Created external and internal benchmarking research, creating website content and navigation.

Communications and Marketing Manager, Temple Sholom, Greenwich, CT 2012

Communications Marketing Manager: Responsibilities included: weekly e-blasts; copy, layout and production of quarterly newsletter and program guide; press releases; nursery school marketing/action plan; updating website.

The Mental Health Association of Westchester 2011 - 2012

JCY Westchester Community Partners

Children’s Environmental Literacy Foundation

COMMUNITY SERVICE

President and Vice President, Chappaqua PTA, Chappaqua, NY 2005 – 2007

Leadership position for District PTA with 4000+ members. Responsibilities included supervision of six school organizations; liaison with school board, Superintendent, school administrators, parent members, school chairs.

Executed district-wide fundraising and membership programs.

Planned and facilitated monthly Executive Committee meetings with key stakeholders to plan upcoming programs and discuss critical issues, set goals, review budgets.

PTA Special Education Committee, Founder and Chair

Horace Greeley Scholarship Board, Board Member and Secretary

New Castle Non-Partisan Nominating Committee (School Board), Chair

Sisterhood President, Temple Shaaray Tefila, Bedford Corners, NY

Co-Chair Gala Fundraising Committee, Windward School, White Plains, NY

ADDITIONAL EXPERIENCE

Advertising Account Executive; Market research for management consulting firms; Direct mail campaigns;

Demographic market research for commercial bank branches; Designed, owned and operated jewelry design business

EDUCATIONAL AND PROFESSIONAL AFFILIATIONS

Pace University, Masters of Business Administration, Finance/Marketing

Syracuse University, Bachelor of Arts, Public Relations/Political Science

Member of Association of Development Officers

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