Sales Project

Michael Hernandez, MBA

***** ****** ***** • Mission Viejo, CA 92691

949-***-**** ************@***.***

Professional Profile

Self-directed, results-driven experienced director with a track record of growing revenues, streamlining costs, and creating efficiencies. MBA, skilled at partnering with senior leadership to tackle tough financial issues and developing innovative yet sound short and long-term strategies. Focused problem solver with the ability to quickly assess business needs, turn facts into recommendations, and implement solutions. Expertise includes:

• Revenue Management and Strategy • Operational & Financial Analytics • GAAP • HOA Accounting • Operating and Capital Budgets • Asset Management • Staff Development • Full–Cycle Accounting • Cash Flow Forecasting • Leading Geographically Dispersed Teams • State and Federal Labor Laws •

Career Progression

Welk Resort Group, San Marcos, CA

Senior Director Revenue & Inventory Management September 2015 to October 2017

Implementation and development of GAAP compliant accounting controls, policies and procedures.

Developed yearly budgets and quarterly forecasts for five resorts with $14M in rental revenue.

Developed KPIs for Revenue Management team as well as Resort Operations.

Managed Business Unit P&L and Balance Sheet.

Increased Developer Revenue 153% from $1.9M in 2015 to $4.8M in 2016.

Increased Rental net income 40% from $3M in 2015 to $4.2M in 2016.

Increased ADR 13% from $191.68 in 2015 to $216.38 in 2016.

Decreased expenses $250K by outsourcing reservation agents to 3rd party call center.

Increased bookings on proprietary website by 40% reducing commissions paid to OTAs.

Compressed available rooms by revamping Owner List for Rent program, reducing rental rooms by 14,027 in 2016.

SOUTHERN CALIFORNIA EDISON/HILL INTERNATIONAL, Brea, CA

Project Controls Engineer December 2014 to September 2015

Responsible for budgeting, forecasting, cost/revenue estimating, cost recovery for $200M portfolio of sub-station construction projects.

Identified cost inconsistencies resulting in $4M savings to one project.

Consolidated purchase of same items across various projects resulting in savings as high as 5%.

Performed in-depth schedule impact, variance analysis and development of cost loaded schedules including consulting services to project stakeholders to address, document and communicate any changes/trends that impacted critical path, earned value, schedule workarounds and resource utilization.

Managed job level transactions to ensure project costs were in line with expected results and were auditable back to appropriate contract.

Michael Hernandez, MBA

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WYNDHAM VACATION OWNERSHIP, Anaheim, CA

Regional Director of Finance and Operations March 2013 to December 2014

Provided business and financial support to nine Sales Centers in Southern California region by identifying and leading the execution of opportunities to drive margin and generate new owners. Set regional, departmental, and staff vision and goals in alignment with strategic intents.

Led the development of annual operating plans, forecasting and analysis of sales trends, and compensation plans for sales and marketing teams.

Developed labor and cost per tour analytics, benchmarking metrics resulting in labor cost savings of 3%.

Directed and ensured proper internal controls and corporate policies and procedures were established and adhered to at all levels within the region, resulting in corporate audit scores in the high 90s.

Achieved the highest employee satisfaction rating, amongst the five regions, with a score in the mid 90s.

Ensured all financial reports, budgets, forecasts, and other information required by the company were accurately compiled, complied with GAAP and submitted within the specified time limits, identifying variances, and making recommendations for improvements as appropriate.

Revised compensation plans for Sales and Marketing associates on a quarterly instead of yearly basis resulting in reduced labor cost.

SOUTHERN CALIFORNIA EDISON, La Palma, CA

Senior Financial Analyst February 2011 to December 2012

Conduct strategic financial analysis and reporting of budget, forecast, and cost controls for the $1.6 billion deployment of Smart Meters project, assist in implementation and management of new processes and controls. Acted as liaison between department managers and project management office.

Identified gap between installation schedule and meter purchases resulting in a reduction of surplus meters, saving $75K a month in storage fees.

Created report to identify miscoded labor charges to the Project resulting in the reversal of $1.6M in labor charges and prevention of further such charges.

Identified incorrect sales tax percentage in budget model, resulting in the reallocation of $4.2M in project funds.

Gathered, analyzed, and presented monthly operating metrics including labor cost, fixed and variable expenses, and meter purchases and deployment.

Prepared quarterly forecasts and annual budget in conjunction with all stakeholders.

Michael Hernandez, MBA

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MARRIOTT VACATION CLUB, Newport Beach, CA

Director Finance – Regional Sales Operations October 1999 to July 2010

Functioned as the strategic business leader in the Western Region with responsibility for maximizing results on sales exceeding $300M while mitigating costs across several projects.

Reviewed monthly resort operation financial results and prepared supplemental financial reports for HOA Board Presentations.

Redefined Western Region policies and procedures resulting in a 3% increase in revenues.

Developed inventory delivery model to optimize just in time delivery for new inventory resulting in a $3.7M dollar savings in maintenance fees paid for unsold inventory.

Developed operating budgets, forecasts, long-range plans, and proactive inventory solutions for distribution sites within assigned region, with annual sales ranging from $40M to $120M.

Analyzed period end and other available data to identify trends, determine appropriate phase delivery and registration schedules, and circumvent obstacles to achieving goals.

Key liaison between corporate, regional, and local site teams: ensured decision making that maximized project profitability and guest experience; supported external and internal auditors with annual audits, GAAP, and Sarbanes-Oxley compliance.

Spearheaded the development and maintenance of a suite of monthly, quarterly, and annual reports consolidating finance and key business drivers for eleven sales centers with sales more than $200M. Select reports were adopted company-wide.

Consolidated monthly financial reports in accordance with GAAP.

Conducted budget-to-actual variance analysis; overhead allocation.

Maintained active dialog with sales distribution centers keeping abreast of marketing and sales initiatives and their impact to a project's budget; provided business counsel by advocating for their sound business decisions.

Additional Experience

Currently serving as Treasurer for the Board of Directors, Community Action Partnership of Orange County and Chair of the Audit Committee. Wells Fargo Bank 1998-1999, Franklin Templeton Group 1992 - 1998

Highly proficient with Excel, Access and Powerpoint. Experience with Opera, SAP, Essbase, Cognos, Oracle, Tableau, and PeopleSoft.

Education & Professional Development

UNIVERSITY OF SAN FRANCISCO: MBA – Finance & Accounting

UNIVERSITY OF SAN FRANCISCO: BA – Communication Arts

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