Sales Marketing Professional

Christine Peterson McGuire, MBA

**** ************ ****., **********, ** 15135

Cell: 412-***-**** Email: ***********@*******.***

Qualifications:

Experienced and trained in sales marketing and business development to achieve and maintain sales goals by proving value, quality and service of the product. An artistic, technically savvy creative thinker who has built and maintained new territories to expand the client base. Outstanding in relationship building and presentation skills. A doer, driven to succeed. Professional Experience:

December 2016 to May 2015

Admissions Director, Consulate Retirement Village of North Strabane and Consulate Health Care, Canonsburg, PA Focused sales calls to area healthcare professionals to increase referrals. Execute conversions for move ins to build census for the personal care and skilled rehab buildings on the campus. Event planning, community marketing & presentations. May 2015 - January 2015 – Consultant, Compass Pointe Healthcare, Personal Care, West Mifflin, PA December 2014 – April 2013

Director of Marketing, Community Development & Volunteer Services, Concordia of Monroeville / Cedars Senior Living CCRC, Monroeville, PA

Utilized outside sales marketing skills to expand professional referrals to grow the business of personal care, skilled rehabilitation and home health; while elevating community awareness and knowledge of all senior services offered. Daily sales calls to doctor offices, skilled units and area hospitals for home health referrals. Daily sales calls to area hospitals for referral follow up including customer service for the skilled rehabilitation unit. Conducted personal care tours with families for admissions. Expanded Personal Care census to include a waiting list. Volunteer recruiting and training for the CCRC. April 2013 – June 2012

Community Sales Leader, Bethel Park Retirement, Independent Living Community, Pittsburgh, PA Executed the sales process for new inquires and existing database. Coordinated move ins. Marketing in the community and to professionals to build referrals. Event planning and execution. May 2012 - September 2008

Community Sales Director, Atria Senior Living Group, Personal Care Community, Pittsburgh, PA Responsible for building and maintaining high census in the community while working with professionals for qualified referrals. Inquiry, touring and move in process with families. Marketing, relationship building using community events. September 2008 - July 2004

Marketing Director, Arden Courts, Alzheimer’s Assisted Living, Jefferson Hills, PA Developed strategic marketing practices to build professional referrals. Consistently exceeded budgeted census. Counseling and move in coordination for families. Conducted educational seminars for the public and the healthcare community. July 2004 - June 2002

Advertising Sales Representative, The Daily News Publishing Co., McKeesport, PA Serviced new and existing business accounts. Expanded sales leads and revenue in the South Hills area. June 2002 - January 2002

Advertising Sales Representative, JS Paluch Co., Cranberry, PA June 2002 - January 2000

Marketing Consultant, Regional Trail Council, Mon Yough Trail Council, Boston, PA Implemented marketing plan for the Youghiogheny River Bike Trail. Trail bulletin board advertising. January 1997 - April 1996

Advertising Sales / Graphic Design, Spindle Publishing Co., Castle Shannon, PA September 1995 - November 1993

Telephone Advertising Sales, Penn-Del Directory Corp./Bell Atlantic Yellow Pages, Monroeville, PA Sold new and updated existing business accounts yellow page advertising programs. Utilized demographics and proposals to enhance value of the medium. Advertising design.

November 1993 - March 1986

Manager of Graphic Arts, Penn-Del Directory Corp./Bell Atlantic Yellow Pages, Monroeville, PA Yellow page advertising; design, illustration, type setting using MAC programs - QuarkXPress, Adobe Illustrator, PageMaker, Photoshop and Samson (special yellow pages software). March 1986 - February 1985

Graphic Artist / Manager, QSP Inc., Pittsburgh, PA Coordinated all graphic design, illustration and key lines for printing. Typesetting using a Compugraphic 8200. Printing knowledge and experience; Agfa Photostat camera, INT systems, stripping, plate making, and prepress processes. Education:

August 2010, MBA, Master of Business Administration, Healthcare Administration Concentration Point Park University, Pittsburgh, PA

May 2009, Magna Cum Laude, Bachelor of Science Degree, Integrated Marketing Communications Point Park University, Pittsburgh, PA

September 1984, Dean’s List, Associate in Specialized Technology, Visual Communications Art Institute of Pittsburgh, Pittsburgh, PA

June 1982, Graduate Elizabeth Forward High School, Elizabeth, PA Professional Organizations:

Present –

South Hills Community Connect Rt.19 & South Hills Community Connect Rt.51 Professional Healthcare Marketing Groups

President and founder. Grass roots marketing and professional events to the healthcare community. 20th Century Club of McKeesport Philanthropic fundraising. Twilight Wish Foundation, Washington County Chapter – Leader Alzheimer’s Association, Washington County Chapter – Volunteer Committee 2012 – 2008 - Alzheimer’s Association Regional Council Board of Directors 2008 – 2006 - Alzheimer’s Association Memory Walk Corporate Volunteer Chair 2004 – 1999 - Mon Yough Trail Council Board of Directors 2002 - Vice President of the Mon Yough Trail Council 2002 - 2000 Mon Yough Trail, Youghtoberfest Chairman, major fundraising event gross $18K over 4 yrs. 2002 – 1996 - Elizabeth Township Republican Committee References Available Upon Request

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