Kevin Wei
Add: **** windchime st, Chino, CA ***08 Email:*****.*****@*******.***
Contact: 626-***-****
Summary:
* ***** *-******** ********** with top e-commerce company; Global Management Trainee (MT) with systematic training and experience on strategic planning, inventory management, logistics and supply chain management, merchandising and marketing, project management, team management and human resources; expert in gaming laptop market and virtual and hard drive storage market.
Professional Experience:
Newegg Inc. 07/2011-- Present
Category Manager, Gaming Laptops and HD NAS & Storage 07/2015--Now
Take the lead on annually and quarterly budget, P&L management for gaming laptops category and HD NAS & storage category
Establish and maintain relationship with major OEMs, vendors, and distributors
Formulate and execute annual, quarterly, monthly, weekly and daily strategies to achieve budget as well as to build long-term business development strategy
Forecast each business cycle with OEMs and negotiate deal oriented business opportunities
Strategize for promotion opportunities and seek support to optimize business operation and performance
Build and improve teamwork, delegate tasks to team members, and balance workload among members to maximize productivity in team and efficiently achieve goals
Buyer/Merchandiser, Product Management 11/2014--06/2015
Coordinate and control inventory planning and merchandising in gaming laptops category. Ever since 2014, gaming laptops category has grown over 100% YOY in both revenue and margin annually.
Devise business plans before each cycle to create budget, commit models, quantities, and support with OEMs, develop promotion calendar, and propose development plans with Intel, Nvidia, and Microsoft after analyzing market data
Optimize inventory management (which includes minimizing aging and open boxed inventory) and monitor real time sales data to balance inventory between different warehouse locations and minimize shipping cost and improve delivery efficiency
Plan and coordinate different promotions using various marketing vehicles and sales opportunities and effectively maintain and utilize category store and keywords to increase click-through rate and conversion rate with attractive or exclusive deals
Proactively propose, negotiate, and process backend monetary support from vendors and OEMs for promotion purposes to provide sales solutions and closely monitor and react to increase sales and margin (and avoid any margin loss)
Propose to optimize operation workflow and enhance pricing comparison system and live sales and margin sensor system to better meet and improve daily operation needs and provide solutions.
General Manager, Product Management 12/2013-10/2014
Responsible of department staffing levels and head count, budget planning, and corporate inventory management
Headed the PMCC (PM control center) team to inspect and censor abnormal promotional pricing and discounts for whole PM department, HRD (HR development) team to develop and foster employees’ personal and organizational skills and abilities, data analysis team, inventory control team, and business development team
Buyer, HDD NAS/HD Retail 09/2013-12/2013
Monitor daily overall inventory levels, aging inventory ratios, and open box inventory to maximize turnover ratio, balance new inventory ratio, and effectively balance and utilize inventory to optimize sales and margin
Consolidate and reconcile RMA and customer service issues for both categories
Team Leader Specialist, Email & Promotion Marketing 01/2013-08/2013
Devise and formulate an effective automatic email system for Newegg China to maximize the productivity and efficiency of Email promotion channel
Create and customize email formats and email designs/templates for multiple target customers after conducting market segmentation analysis
Assistant Analyst, Corporate Strategic Office 07/2012-12/2012
Directly report to CEO and Board office by providing up-to-date corporate wide operation data after collecting and scrutinizing comprehensive market, industry, and business data and information
Propose annual, quarterly, and monthly budgets for every department, including headcount and staffing level budget, expenses, and business targets and goals
Evaluate new business opportunities and business unit allocations
Consolidate, analyze, and propose requests from different business units to corporate level head
Training Specialist, Human Resource 07/2011-06/2012
Organize and regulate recruitment, selection, and training process, including new employee orientation, general training, and professional training
Coordinate and prepare annual corporate training plan and staff training materials
Identify and resolve employee conflicts and relations issues
Education
Master of Business in Finance, Macquarie University, Australia
Bachelor of Business Administration, UNSW, Australia