Sales Manager

R. Mike Panu

818-***-**** Los Angeles, CA *****

********@*****.***

Seasoned internet advertising professional with proven success developing ad revenue growth strategies in diverse business environments including multi-million-dollar corporations; Effective leader with 16 years of ad sales and marketing experience, and 9 years of management experience; Growth-oriented and innovative with strategic and analytic approach to improving internet marketing operations, increasing conversion rates, and achieving both corporate and personal goals.

Experience:

AdSupply, Inc., Los Angeles, CA 04/17 – Present

Senior Consultant, Video

As an independent consultant I was recruited to assist in developing a Video advertising platform for both Desktop and Mobile, and generating an additional ad revenue channel in the process.

Set up programmatic buying and selling across network supply and demand partners. Partnered with direct websites and network platforms in generating millions of ad opportunities daily. Provided website owners with a full-service video and display ad solution. Sold to direct brands and ad agencies

Avant-Garde Ads (formerly CPA Axis), Burbank, CA 01/10 – 11/2016

Media Director, Ad Network for WEB and Mobile

Operated an international display and performance marketing ad network in the WEB and Mobile media ad space, generating millions of dollars in revenue.

Developed cost effective, ROI driven performance across a portfolio of online digital channels – including Banner Display, Native, Programmatic, Video, Mobile, and Affiliate programs on all device types. Drove monetization for thousands of Web and mobile offers.

Oversee all aspects of company’s network operations including new business development, client services management, and all business analytics. Provided strategic planning and direction to our internal sales/account management team to assist in their efforts for securing top performing offers and increased sales

Worked on strengthening our client service offerings through our risk management, publisher screening, long-tail distribution, multi-channel expertise and scalability services

Prioritized company focus on these key industry categories: Retail, Auto, Finance, Health & Beauty, Software Downloads, Mobile Content, Mobile Apps, Online Surveys

BaronsMedia, Los Angeles, CA 1/07 - 10/09

Business Development Director/ Partner & Founding Member

Built the company’s main digital display ad network business from ground-up

Responsibilities: led ad revenue generation efforts, recruited top media publishers, hired and managed the entire Account Management and Ad Operations team

Worked on developing a more complete suite of product offerings for ad agencies, direct advertisers and partner networks, ranging from the standard IAB banner formats, to pop-unders, video/in-banner, contextual text links, and rich media (overlay, user initiated expandable)

negotiated high-impact relationships with both supply side partners and decision makers at key advertiser client companies. Built an extensive client rolodex and was the primary revenue driver.

Drove ad sales initiatives by developing a sales pipeline, maintaining focused efforts with advertising partners, and managing opportunities from prospecting to negotiation and contract closure.

Vendare Media – Traffic Marketplace, Los Angeles, CA 10/04 – 01/07

Media Buying Manager

Responsible for digital media acquisitions on behalf of TrafficMarketplace, a top 10 comScore ranked ad network, based on total audience reach; Planned and executed CPM/ CPC media buys for all advertiser campaigns based on company client’s marketing goals

Managed an $850,000 monthly spending budget, by working directly with 100+ top ranked publishers like Facebook, MySpace, ESPN.com, Sports Illustrated, Yahoo, Advertising.com

Provided sales team with tools and information to effectively position our product offerings to new advertiser prospects; Worked with the Product team in developing a new media “Retargeting “offering

Leveraged new rich media product launches to obtain higher campaign brand awareness/performance

Worked with multiple publisher types: direct sites, ad networks, download and contextual networks, social and business networks, tag engines, blogs, search and video

Developed a close working relationship with key supply side partners in securing higher quality media inventory at competitive rates

Challenger One, LLC, Los Angeles, CA 3/03 – 10/04

Manager, Marketing & Customer Acquisition

Planned and executed online media buys to drive exponential levels of visitor traffic and generate customer sales of company’s consumer goods products

Main responsibilities: media planning; evaluated media proposals; negotiated CPA, CPL, CPC, CPM price points, and audience share; optimized ad placements for driving scale and ROI

Maintained close relationships with major web publishers, ad networks and email list owners; Generated sales revenues from email (40%), display ads (40%), and off-line partnerships (20%)

Accomplishments: - Created product distribution partnerships with e-commerce and top on-line marketing firms; Doubled the monthly revenues for my division in 2004

eUniverse – ResponseBase, Los Angeles, CA 10/02 – 02/03

Senior Account Executive

Sold email advertising to the direct marketing community; Generated increased CPM/CPA revenues from the sale of in-house and 3rd party brokered list rentals

Major client accounts generated: Accudata; ValueClick; Rubin Postaer Interactive/ Honda

Conversant Inc. (formerly ValueClick, Inc.), Los Angeles, CA 12/01 – 07/02

Email Manager, Business Development

Generated additional revenue channel for ValueClick by building an email list management division with the purpose of providing an email list rental product to the ValueClick list of advertiser clients

Established partnerships with email list owners for managing and brokering their database, and maximizing list rental revenues; Negotiated licensing agreements

Prospected direct advertisers, ad agencies and email brokers, for marketing and selling the ValueClick managed email lists

Organized entire sales process: consultation, deadline maintenance, delivery, accounts payable and receivable; Provided email sales support to all the national sales teams.

Worked closely with a broad range of cross-functional team members (GMs, Sales, Tech, Legal, and Finance) to develop and deliver on all email product requirements.

Venture Direct – Xact Mail, New York, NY 4/01 –12/01

Account Executive - Sold email advertising to media buying agencies and top direct advertisers

24/7 Real Media, a GroupM company, Los Angeles/ New York, NY 9/99 - 4/01

Account Executive

Generated high volume ad sales activity through the following online media channels: display, e-mail, PPC, loyalty programs, and online sweeps/promotions - on behalf of 90 top exclusive web publishers, and an additional 4000 smaller publisher partners

Developed and sold cross-media sponsorship programs using on-air TV Spots with on-line site placements from the local KNBC TV station, a 24/7 Media partner in Los Angeles

EDUCATION:

Cal. State University Northridge (CSUN) - Economics 1995

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