Regional Field Commercial B2B Sales Manager
Resume:
David Yaffe
***** ****** ****. ********** ** 91325
*********@****.***
Regional Sales Manager/Commercial Area Manager/ Business Development Manager
Education : California State Polytechnic University -Pomona
Bachelors of Science Hotel Management Business Administration
Summary
Multiple years of Outside Sales Consulting and Sales Management
Specialties: Electronics, Consumer Goods, Marketing, Photography, Specializing in B 2 B Sales.
• Managed marketing campaigns by generating new business through creative sales techniques.
. Forecasting, Planning, and Budgeting quotas on new and existing business
• Strong computer skills with proficiency in Microsoft Office, Word, Excel, Power Point
Outlook, Salesforce, Act
• Extensive business experience and amicable rapport in sales and presentations.
• Proficiency integrating new media promotion opportunities with traditional marketing such as print, internet, direct mail and advertising.
Experience
Sales Management Sleep Science Specialist
Ortho Mattress
January 2017 to Present
Responsible for sales, budgeting, profit margins, and quotas of mattresses and home furnishings, based on increasing profit margins volume and financing. Financing with 4 different companies. Create new ways of merchandising
Direct Sales and Marketing Management
Time Warner Cable
April 2014 – August 2017 (3years 5months) Greater Los Angeles Area
Responsible for sales campaigns in a given area for telecommunications, internet, cable broadcasting, and home security services and products.
Commercial Area Manager
Best Buy
June 2012 – December 2013 (1 year 7 months)Greater Los Angeles Area
Division Has been dissolved by Corporate Restructure.
Worked as the Area Manager for the Los Angeles County Auto Division for Mobile Electronics and Fleet Companies. A division of Best Buy For Business ( B2B Sales). Managed 7 different stores Auto Techs and Auto Tech Manager. The first person to have both Fleet and Dealer Key Accounts in California. Had achieved quota more months in a row then any other Area Manager. Only manager in my market to have all Commercial Best Buy Store Auto Bays working on commercial vehicles. Working with the Penske Auto Group, I had introducing Mercedes Sprinter as a nationwide sales opportunity. Planned and forecasted to new and existing accounts to exceed quota. Introduced new products and solutions to improve business in Sales and Productivity Management.
#1 in Revenue in California #1 In Margin In California # 1 in gross Dollars # 1 in Outside Fleet Jobs Nationwide
Sales Manager
Beauty /Photography Consulting Services
February 2008 – June 2012 (4 years 5 months) Greater Los Angeles Area
Manage sales teams and worked with manufactures to set up Education and Training. Salon Consulting Services. Specializing in Salon Tools and brushes, special oils, hair color treatments and more. Train on Retailing products and selling services.
Also provide Photography Services. Weddings, Head Shots, Special Events (photography since 2000) https://www.facebook.com/thebestphotostudiolosangeles/For more information contact ***************@*******.***
Sales Consultant and Territory Manager
Sally Beauty
May 2008 – August 2010 (2 years 4 months) Greater Los Angeles Area
The largest distributer of professional beauty products in the world, founded by Alberto Culver.; Salons:
Open new accounts, managed and supervised established accounts and trained stylist on today's newest trends. Develop salons educational and marketing plans based on accounts needs.
Recognition for exceeding goal 141%
Ranked # 1 in new accounts and new product lines
Sales Supervisor/Regional Manager/ for Wella Corporation P&G Professional Beauty
Procter & Gamble
March 1994 – February 2008 (14 years)
While working in the professional salon division, develop trained and supervised sales representatives and clients on educational and marketing plans based on accounts needs. Opened new accounts, managed and supervised established accounts and trained new employees.; Ranked #1 in the South West U.S. Sales District by opening new accounts and selling new brands to existing clients.
Increased sales by 335% by developing business plans & relationships.
While working for a business to business division of P&G (Wella Puerto Rico), Developed innovative marketing strategies to increase sales; worked with the Marketing Department on new and existing products. Preparing monthly and annual forecasts and budgets for my sales team. Recruited new Spanish Key Accounts such as Sav-On/ Osco, CVS, Wal-Mart, Kmart, Rite Aide, and Ralf's-Food 4 Less (Kroger’s), Albertson's, Vons and all Latin Independent Chains.
Ranked # 1 in new accounts (Direct Sales, USA) in California, Nevada, Texas and Florida.
Achieved highest average of new accounts, only sales manager to reach sales quota each month in California.
Increased distribution for the sales of bilingual imported hair products (Spanish/English).
Increased new accounts from 30 to 1,700 as a Key Account Representative.
Met all corporate goals by supervising and managing 8 Sales Reps / and 4 Merchandisers. I also managed two merchandising companies and distributors in the U.S.
Volunteer Experience & Causes
Sea Air Rescue Swimmer
US Navy
Adapted Aquatic Instructor and Photography Teacher
Ability First
Social Services Previous known as Crippled Children's Society of Los Angeles County. Performed daily swimming lesson, created the first photography program for the mentally and physically challenged students.
To hiring manager,
I believe my skills and work experience make me an ideal candidate for this role.
I am a business professional with multiple years of comprehensive expertise in management consumer and business relations, marketing campaigns, forecasting, planning, budgeting, quotas, sales and business development. I have spent the majority of my 10 year in the Professional Salon Industry, very similar to the Pharmacy Industry.
I also have experience in the auto industry calling on auto dealers and corporate fleet departments, in both advertising and electronic accessories solutions.
I have a Bachelors of Science degree in Business Administration / Hotel Restaurant Management from California State Polytechnic University, Pomona. I worked as a Hotel Accountant while attending school.
I am seeking to move forward in my professional career and obtain a challenging position that will be compatible with my training. If my qualifications (see resume) are of interest to your company, I will be available for an interview at your convenience. I appreciate your time and look forward to your positive reply.
Sincerely,
David Yaffe
**********@*****.***
Commercial Area Manager
Best Buy
Suzanne Palermo
Western Regional Manager Commercial Sales at Best Buy-David’s ambition, tenacious work ethic, coupled with his photographic memory enables him to interact with customers in a way they respect. David has a solid understanding of the sales process and is always at the top of the performance list. David often lead the way into new channels of business by developing and working a sales strategy for success. I would highly recommend David to any company. Suzanne managed David indirectly at Best Buy
Kirk Stewart
Director of Commercial Sales at Best Buy-David was a part of our first rollout and he worked very hard and developed a number of accounts from scratch. He achieved his sales goals for months in a row. David did a great job of learning the product and presenting it to customers. Thank you for your consistent results David! Kirk managed David indirectly at Best Buy
2. Sales Supervisor
The Wella Corporation; division of Proctor & Gamble
William Santana
East Coast Manager at Procter & Gamble-David played a key role in developing our U.S. Hispanic market with our “Wella” brands. Due to his results-oriented efforts and leadership skills, he led our Retail Sales team in California in reaching and representing a staggering 30% of total divisional sales within 12 months of launching our brand line-up. William managed David at Procter & Gamble
Michael Olson
Owner, highland searchI have known David for more than 10 years. If you’re seeking a hardworking, fearless, new business development sales rep, he would be a good choice. David Yaffe is a solid professional sales representative. He has a long history of getting results and growing any territory he has worked.
If you want someone who requires little management, who is focused on success, David would be an excellent choice.
Michael Olson Owner Highland Search
Salary History
1.Time Warner Cable 1000-$1800 week
2.Best Buy 86,400 year
3.Beauty Service Consulting/ Photography 100+ Hour
4.Sally’s (BSB 1000-1500 week
5.Proctor & Gamble 86,800 year
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