Digital Marketing Manager
Resume:
GURWINDER SINGH
Atlanta, GA 30324
*********.*****.*@*****.***
EXPERIENCE
Digital Marketing Manager New York City, NY
Tribeca Digital December 2015 – Present
Increased SEO traffic to key performance pages and exceeding target objectives through methodical and scalable strategies.
Worked in conjunction with SEM managers to improve CPC, CTR and relevance through on-page optimization, with focus on profitability and ROI.
Involved in proposal development, market research with complete business case.
Collaborated with Business Intelligence team as a key contributor in A/B and MVT initiatives.
Developed cross-departmental training on search optimization, hosted sessions and forums to promote SEO benefits, SEO/SEM synergies, and evangelized SEO practices for integration into the product development cycle.
Collaborated with SEM, IT, engineers, designers, business development, sales and legal to execute SEO strategies with external parties and across the company.
Assisted in migration of large client websites from legacy platform to a custom CMS built on Drupal frameworks, including redirect mapping, keyword selection, and content silo structures.
Helped create strong online brands leveraging website content, organic social media, paid distribution, and influencer marketing.
Developed conversion rate optimization (CRO) strategies to optimize conversion funnels to drive more business.
Performed large-scale audits of site architecture and SEO optimization for clients to address site errors and plug leaks that would harm clients SEO success.
Director of SEO New York City, NY
Rumble & Rant December 2014 – December 2015
Leverage SEO best practices to help optimize SEO presence, which includes content, site architecture, link-building and keyword selection.
Monitor SEO trends and investigate irregularities in performance.
Stay informed of the ever-changing digital marketing landscape and proactively identify new opportunities.
Analyze data and provide data-driven recommendations for optimization.
Create and test digital marketing strategies to drive retail store business.
Manage and develop internal team, as well as external agency relationships.
Oversee budgets to support brand strategies while delivering aggressive ROI.
Develop and maintain an automated SEO dashboards
Troubleshoot and identify technical issues that might be affecting overall ranking
Work cross-functionally with other teams to push priorities and advocate SEO
Freelance SEO Consultant Washington, D.C. (Chevy Chase)
WeddingWire.com December 2014 – February 2015
Canonicalization; rel=canonical
301/302 redirects; mapping and redirection strategy
No follow tags,
Robots.txt; format, and crawl analysis
Dynamic URLs; apache re-write strategy,
Managing duplicate content
ASO Application Store Optimization
Content Strategy
Mobile Optimization using fluid & responsive design principals
Also was called upon to analyze and structure large datasets with millions of URLs into usable data for business decisions. Using tools such as Google Analytics, Google Webmaster Tools, Screaming Frog, Hadoop, and SQL to name a few.
Manager, SEO New York, NY
Time Warner Cable April 2013 – March 2015
Implemented Best SEO practices for greater visibility in SERP’s
Preformed keyword research to identify “gold nugget” top converting and high traffic keywords
Preformed competitive SEO analysis to identify strengths and weaknesses
Developed strategy for short-terms gains by identifying “low hanging fruit” keyword as well as a long term strategy for SEO dominance, including Social Media, Video Optimization, Blogging and Link Building
Migration of website from legacy system to new CMS system.
Maintained site health by cleaning sitemaps, robots.txt, .htaccess files, creating 301 re-directs, removing and redirecting orphaned content with crawl diagnostics using Moz Tools and Google Webmaster Tools
Cleared issues with site load speeds using Pingdom among other tools
Solved issues with duplicating content or content too thin with BrightEdge Platform
Created on-page strategy for all TWC pages, including Meta Title, Meta Descriptions, Meta Keywords and H1-H6’s elements
Designed and distributed monthly SEO reports for various stakeholders; Content Team, User Experience & Interface Team, Blog Channel, and Senior Management
Oversee monthly SEO Rank Report as well as monthly sales report for the organic channel including desktop, mobile, and tablet
Provided training and insight to content team, blog team, social media team as well as upper management
Planned and executed strategy for Google Local, Yahoo Local, Bing Local, and 50+ data aggregators to drive call volume and sales for online channel as well as provide relevant information to end users
Interfaced with SEM/PPC team to drive down costs for high CPC non-branded terms by ranking high organically
Managed all tags/pixels across the TWC platform using Google Tag Manager and Adobe Dynamic Tag Manager for the Display, PPC, VOD channels
Preformed Vendor analysis to acquire new solutions that will help TWC online marketing channel operate more efficiently, such as Visual IQ for attribution modeling, and Adobe DTM and GTM for tag management, and Yext for Local Listings
Implemented Attribution Analysis systems for SEO, PPC and Display channels for online attribution and set ground work for phone call attribution.
Worked with IT, Development and PPC team to develop responsive look and feel for new customer checkout for mobile and tablets
Provided training and support for in house PR team with best practices for press releases
Started Link Building & Reclamation project to gain lost backlinks from prior migration
Worked with Brand CMS platform; Adobe CQ5
Worked with Omniture, Google Analytics, Google Adwords, Bright Edge, Conductor, Visual iQ, Adometry, LivePerson, Google Tag Manager, Adobe Dynamic Tag Manager, Adobe Audience Manager, Commission Junction, Rocket Fuel, Double Click, Google/Bing Webmaster Tools, MajesticSEO, Screaming Frog, Xenu Link Sleuth, SEM Rush
Grew Visits from SEO by 198%, Conversions from SEO by 215%.
Sr. SEO & PPC Analyst / Project Manager Hollywood, FL
SEONext July 2011 – November 2012
Create and Manage PPC Campaigns using Google Adwords interface and Adwords Editor
Preformed keyword research on clients specific niche to identify “gold nugget” keywords
Implement A/B Tests using industry-leading software (Visual Website Optimizer)
Implement & Manage call tracking software (KeyMetric)
Preform ROI analysis for campaigns, and evaluate performance
Proficient in writing compelling ad copy
Increase conversions by performing A/B copy testing and analyzing click-maps and heat-maps to rearrange landing pages for maximum conversions
Preform SEO competition analysis and manage SEO projects
Analyze traffic for consumer behavior, implement changes and generate analytics reports
Measure overall marketing performance and optimize campaigns
In-Depth knowledge of On-page factors such as Meta information, title tags, H1-H6 and LSI content
Comprehensive knowledge of link building strategies including blog submission, article submission, social signals such as Facebook, Twitter, Pinterest, Reddit, StumbleUpon, and tiered links
Optimization of site architecture, design and coding (w3c compliant)
Led in the creation of project management software, debugging, and UI Design
Led company-wide training seminars for best practices on SEO, PPC for project managers and sales staff
Site performance analysis using Google Analytics i.e.… reducing bounce rate, keyword performance comparisons month over month
Increased conversions by implementing call to actions and split testing forms and contact us pages
Led the creation of new company-wide policies for properly managing SEO/PPC campaigns
Led a team of 6 in-house SEO’s, 4 developer’s and 5 Virtual employee’s to successfully manage clientele
Managed over 100+ clients SEO/PPC campaigns with a 95% success rate of increasing relevant traffic
Stay on top of industry trends and developments in SEO to identify new opportunities
EDUATION
Berkeley College of New York New York, NY
Majored in Business Administration
Schenectady County Community College Schenectady, NY
Majored in Computer Information Systems
American Software Technology Queens, NY
Vocational courses for Microsoft Certified Systems Engineer, SUN Systems, Cisco Systems
SOFTWARE
Proficient in Microsoft Office Suite – Word – Excel – PowerPoint – Outlook
Advanced Knowledge of Adobe Creative Suite – Photoshop – Illustrator
In-depth knowledge of SEMRush, URL Profiler, Screaming Frog, Moz, Ahrefs, Majestic SEO, Deep Crawl, BrightEdge, Conductor, SearchMetrics, Google Adwords & Google Analytics, Pinterest Ads, Twitter Ads, and Facebook Ads,
SKILLS & CERTIFICATIONS
Comptia A+ Certified
Proficient in coding HTML5, JavaScript & CSS3
Proficient knowledge of Wordpress, Drupal, Magento, OsCommerce, WooCommerce, Shopify
Google Adwords Certified Individual
Google Analytics Certified Individual
Fluent in conversational Hindi, Punjabi and basic Spanish
Contact this candidate