Sales Engineer

R I C H A R D P R I C E

**** ********** ***** ********, ******** 48382 248-***-****

*******.******@***.*** www.linkedin.com/in/richardprice1 S E N I O R E X E C U T I V E - G L O B A L S A L E S A N D O P E R A T I O N S Driving bottom line results in high tech Fortune 500 and SME organizations FULL P&L CONTROL OF >$100M MULTI-MILLION $ C-LEVEL SALES M&A PRODUCT EVANGELIST SHREWD NEGOTIATOR PASSIONATE LEADER FINANCIALLY ASTUTE BUSINESS TRANSFORMER METRIC DRIVEN STRATEGIC PLANNER ENTREPRENEUR MENTOR Internationally savvy executive and dedicated leader passionate about forging strategic direction, inspiring high performing global teams, and delivering multi-million dollar strategic wins. Strong P&L control with a record of consistently exceeding organizational objectives and surpassing customer expectations. Catalyst for sustainable cultural change, creating focused metric-driven environments and motivating individuals to succeed. Diplomacy, discretion and respect for others have earned an exceptional worldwide industry reputation. BSEE / MBA – Strategic Marketing and Finance

P R O F E S S I O N A L E XPE R I E N C E

INSPECTRON INC. – Novi, Michigan 2012 – 7/2017

Inspectron Inc. (www.inspectrontools.com) is a privately owned provider of inspection, diagnostic, maintenance and monitoring equipment for professional trades and consumer applications. Co-Founder / Senior Executive

Founded Inspectron Inc. in July 2012. In August 2012, Inspectron acquired the inventory, tooling, customer contracts, patents, trademarks, and other assets associated with the Commercial Business Unit (CBU) Division of Perceptron, Inc. After four years of success mentoring a new business partner, I have sold my ownership in the business to him.

Successfully transformed the Perceptron CBU Division into a standalone operation which has grown and maintained its core customer base throughout the transition, while adding new products and new distribution and sales opportunities.

Increased revenue by 45% from acquisition in Q4 2012 to the close of 2016. We are on track for continued double digit growth in 2017.

Built an in-house US manufacturing operation, and returned 25% of production from China to the US.

Secured three new product development contracts and revitalized a previously dormant account with a large international OEM. Products are now in production, with planned sales in excess of $30M over the next 3 years.

Sourced and implemented a ground-up ERP system incorporating financial and manufacturing activities globally.

Created the ZuminTM brand in 2014, now gaining traction as a recognized high end brand in the Industrial borescope market.

Strategically diversified the product portfolio through targeted investment in adjacent thermographic market segments, allowing leverage of core OEM relationships and distribution channels.

Received national product innovation recognition for core OEM new product launch. PERCEPTRON, INC. – Plymouth, Michigan 2009 – 2012

Perceptron, Inc. (www.perceptron.com) is an industry-leading metrology solution provider to OEMs and Line Builders globally and supplier of Commercial Video Borescope solutions. Revenue $59M+; 170 staff globally (NASDAQ:PRCP). Senior Vice President – Commercial Business Unit (CBU) Division (2011 – 2012) Promoted to Senior Vice President in August 2011, from Vice President. Responsible for leading corporate strategic activity with the CEO and Board of Directors and providing operational leadership, with full P&L accountability, to the Commercial Business Unit. Reported directly to the CEO.

Formulated and prosecuted diversification of the CBU Division, at the request of the board generated Offer Memorandum, created strategy and identified potential acquirers to diversify the division.

Revitalized the strategic direction of the CBU Division; implemented a strategic shift to a focused four-market vertical model, increasing product exposure to end users.

Overhauled Chinese contract manufacturing operations; restructured and consolidated supply base negotiated a shift to open book pricing realizing a 12% reduction in COGs.

Launched 10 new product solutions in 18 months. Implemented a core project management discipline; empowered team to rapidly design, develop and launch new product solutions across all brand partners. Richard Price Page 2 of 3

P R O F E S S I O N A L E X P E R I E N C E (continued) Vice President – Commercial Business Unit (CBU) Division (2009 – 2011) Actively recruited by the CEO and Board of Directors to replace the incumbent, and to create and execute a strategic revitalization of the division.

Reduced inventory level exposure by >50%, from $1.7M to ~$800K through negotiated shared risk at both ends of the supply chain and a shift towards a modular product platform.

Defined and closed three new industry leading strategic partners in the first four months; worked with CEOs at Bosch, Rothenberger, and Greenlee to secure them as brand partners and channels to market for Perceptron commercial products; strengthened existing relationship with Snap-on.

Implemented a metric lead, goal based system, challenged the team to stretch their capabilities and initiate new technology across adjacent markets.

Championed the cultural shift of the CBU Division; built a passionate team with a “Can Do” collaborative mantra that strives for achievement, demonstrates a keen sense of urgency, and delivers results.

Reintegrated the CBU Division into Perceptron, built collaboration across organization repairing isolationist view of the division.

TERADYNE DIAGNOSTIC SOLUTIONS – Allen Park, Michigan 2006 to 2009 Teradyne Diagnostic Solutions is an industry leading supplier of integrated service bay diagnostic and manufacturing test solutions to global manufacturers. Revenue $150M+; 250 staff globally. Division of $1.2B Teradyne Inc (NYSE:TER). Director North American Operations / Global Account Manager Functioning as North American COO / President, responsible for all aspects of North American operations and key global OEM accounts for Ford, Jaguar Land Rover, and Honda. Provided leadership and direction to an international diverse team of 160 professional sales consultants and development engineers in the US, Europe and Asia. P&L responsibility for revenues in excess of $100M, contributing ~67% of divisional revenues. Reported directly to the CEO.

Exceeded financial targets three years running, increasing profit margin by over 5%, to 30+% on a previously flat business unit.

Spearheaded and directed the cultural change of the business unit. Developed a learning environment and built a passionate team that strives for achievement, demonstrates a keen sense of urgency and embraces a strong community responsibility.

Developed and nurtured tight C-Level customer relationships. Generated phenomenal customer intimacy and loyalty with senior executives and at all levels of the organization.

Restructured business unit teams empowering them to act locally. Recognized a 7% improvement in operational efficiency through cross- function training resulting in improved responsiveness and flexibility of the group to work across the OEM accounts.

Focused business unit on metric driven results with clear quality objectives. Improved first time pass rate on new work item deliverables from 83% to 95%.

Persuasively led a successful multi year strategic sales initiative, winning a major new Ford service bay hardware contract with mid term valuation of >$50M.

Architected the Jaguar Land Rover next generation service bay road map securing a $10M initial project and strongly positioning Teradyne for future business.

Persisted through strong Ford resistance to integrate Teradyne US staff to work onsite alongside Ford employees in 2007. Immediately improved team efficiency and created a huge competitive barrier to entry. This integrated team environment is cited by Ford directors as the role model for successful partnership endeavors.

Utilized seasoned negotiating skills to creatively secure 2009 customer rate increases during unprecedented automotive industry and global economic downturn.

Corporate sponsor driving adoption of Application Lifecycle Management (ALM) in the division, with long term objectives of CMMI and SPICE certification.

Richard Price Page 3 of 3

P R O F E S S I O N A L E X P E R I E N C E (continued) DEARBORN GROUP INC. – Farmington Hills, Michigan 1996 to 2006 Dearborn Group Inc. is a family owned supplier of turn-key high tech engineered solutions to OEMs, Military, Tier 1 suppliers, and service bay operations. Revenue from global operations $14M; 40 employees globally. COO / Automotive Director

Directed international team in Hardware & Software Engineering, Off-Shore Software Engineering, Automotive Sales, Manufacturing, and Finance. P&L responsibility for $7M in 2005 revenues, playing integral role in financial management activities including budget allocation, forecasting, capital project appraisal, and financial structuring. Reported to the Owner/CEO.

Championed the successful growth of revenue from $1M in 1996 to >$14M in 2005, and increased ROI from 3.5% in 1999 to 15% in 2005.

Streamlined product development driving cost reductions of 30% and $500K inventory reductions.

Turned around company image and built industry respect leading to exclusive five-year contracts with GM, and Ford with anticipated lifetime value in excess of $75M.

Strategically defined and carved out new EMC vehicle communication tool segment. Leveraged core competencies and platform technology to return 3-year incremental revenues of $7M at >85% margin.

Commissioned by the United Nations as Chairman of ISO World Wide Harmonization Committee, Heavy Duty Emissions. Presented to the Pollution and Energy Group – and the UN – in Geneva.

Negotiated acquisition of Dearborn Group securing extensive IP and Good Will allocations valuing company in excess of 5 times EBITDA. Ultimately, owner reluctance prohibited closure.

Served as Non-Executive Director of Dearborn Electronics UK Ltd., representing Dearborn Group’s 60% share in the organization.

JAGUAR CARS LIMITED – Coventry, UK 1989 to 1996

Project Manager

Responsible for the development of strategic direction and policy for vehicle diagnostic tools, and the deployment to 800 dealerships worldwide, working closely with the Jaguar service department.

Delivered 1995 Worldwide Diagnostic Software on time with a cost saving of 25% (£600K), through analytical appraisal and excellent liaison with the supplier.

Represented Jaguar on international standards in Europe and the US leading to the appointment as chairman of two worldwide multinational vehicle networking committees.

Negotiated with US CARB and EPA legislators on developing and petitioning vehicle emission legislation, achieving a major cost saving of £10 per vehicle and similar savings for other European manufacturers.

Developed and integrated a track side Programmable ECU System (PECUS), in conjunction with Jaguar production department, to reduce inventory and vehicle build time.

Selected to “Fast Track Management” group, receiving leadership, problem-solving, quality, and reliability training, including root cause analysis.

GEC PLESSEY – Coventry, UK 1985 to 1989

Technician Engineer

Completed a four-year program combining technical on-the-job engineering experience with a college degree qualification. Specialized in software and hardware engineering to military standards and project management of DoD contracts. Selected as “Engineer of the Year” in 1986; studied UK vs. German approaches to engineer training. E D U C A T I O N

MBA (with Distinction), Strategic Marketing and Finance, University of Warwick - Warwick Business School, 2000 Dissertation: “Growth to Success in SMEs,” Warwick Business School (Top rated by FT), UK BSEE, Telecommunications, Hardware and Software Engineering, Coventry, UK, 1988

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