DANIEL CARDENAS

**** ****** ****** ****. ***** Hollywood CA 91605 – 818-***-**** – ac3ml9@r.postjobfree.com

Detail-oriented Sales Manager with over 6 years career experience, selling a life cycle value solution as opposed to just individual units. Recognized for contribution in territory expansion and new account development. Established a proven track record in building relations with B2B and B2C customers for many years. Believes that solutions make sales and salespeople make solutions.

KEY SKILLS

Excellent sales and negotiating skills

The ability to motivate and lead a team

Excellent communication and people skills

Analysis Skills

Strategic planning ability

Ability to remain calm under pressure

Excellent writing / verbal communication

Proficient in Microsoft Office

CRM experienced

PROFESSIONAL EXPERIENCE

BEVSTRAT Los Angeles, CA

Sales Representative September 2017 - Present

Develop, maintain, educate and guide clients in their wine and spirit acquisitions.

Oversee, plan, communicate and execute sales goals.

Achieve ambitious volume and profit objectives within market.

Introduce new products to potential buyers.

Build, develop and maintain relationships with distributors.

SOLTI Los Angeles, CA

Area Sales Manager January 2017 – June 2017

Developed and maintained an organized list of target accounts in the territory.

Sold our brand to retailers in coordination with in house distribution and distribution partners.

Educated customers on proper and effective merchandising, refrigeration, and POS placement.

Formulated account strategies and executed against them.

KEVITA Los Angeles, CA

Area Sales Manager May 2013 – November 2016

Exceeded our regional annual sales target by 200% in less than 4 years, and assisted in the successful company acquisition to Pepsi Co.

Assisted in making Kevita the #2 ranked beverage in the natural grocery industry.

Sold authorized product into distribution account leads.

Worked directly with our DSD distributor on the ground, supporting and managing key accounts.

Maintained strong relationships with established key accounts, customers and independent account customers while growing incremental business.

Opened new accounts, increasing our reach in key cities and throughout the region.

Composed sales forecast and achieved monthly quotas.

Assisted the Director of Sales in the execution of sales plans.

Performed product merchandising, ensuring our product had best placement, sufficient facings, secondary sets, was visually appealing to the public, and displaying POS material.

Worked with the marketing teams to enhance in store promotions.

Coordinated in store product demonstrations and account events.

Managed our brand ambassador program, hiring and training, and effectively reported on their performance to the Director of Sales.

EDUCATION

Los Angeles Valley College Valley Glen, CA General Education

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