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CMO, SVP of Marketing

Location:
Madison, New Jersey, 07940, United States
Posted:
December 06, 2017

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BOB SCAGLIONE

** ******** *****, *******, ** ****8 ● ac3mg3@r.postjobfree.com ● 973-***-**** (cell)

MARKETING EXECUTIVE

PRODUCT MARKETING ● BRANDING ● PUBLIC RELATIONS ● SPONSORSHIPS ● ADVERTISING CORPORATE EVENTS ● SOCIAL MEDIA ● MERCHANDISING ● SALES MANAGEMENT ● AD-TECH Classically trained marketing leadership coupled with ad-tech acumen. Business development strategist with strong planning, analytical, problem solving, and creative capabilities combined with highly effective and energetic presentation, communication and interpersonal skills. Able to identify and fulfill unmet customer needs through the development of innovative products and solutions. Strong partnering skills with the consumer electronics and home appliance industry's top retailers and manufacturers. Transformation Leader Corporate Spokesperson Public Speaker Board Member Agency Manager Team Leader

Product Launch Manager Strategic Planner Conference Panelist SELECTED ACCOMPLISHMENTS

• Grew ownerIQ CE and appliance vertical by 158% by onboarding new partners such as LG, Canon, Panasonic and The Home Depot.

• Received OwnerIQ’s President's Club recognition by surpassing revenue goal by 40%

• Represented ownerIQ at over 20 speaking engagements, panels and on camera interviews.

• Development of a new and energized brand position that injected humanity and emotion into the Sharp brand resulting in the development of a new strategic messaging platform, brand voice and style guide.

• Selected personally by Sharp’s worldwide president to head up new business development effort bringing recurring revenue streams to the company.

• Managed all consumer product development, product launch and marketing activities from 2000 to 2010. Achieved $2.1 billion in sales for fiscal 2007, Sharp’s highest recorded U.S. sales result in its history.

• Led Sharp's largest national advertising campaigns for over 12 years. Recipient of Advertising Age's top 50 Marketers award in 2004.

• Regarded as the face of Sharp by both the retail and editorial communities crafting and delivering messaging through press conferences and presentations.

• Responsible for the development, launch and sell through of Sharp’s most successful product lines including the AQUOS line of LCD-TV’s, the VIEWCAM camcorder line.

PROFESSIONAL EXPERIENCE

OwnerIQ Inc.

SENIOR VICE PRESIDENT – STRATEGIC CHANNEL DEVELOPMENT 2013 TO 2017 Responsible for OwnerIQ's direct relationships with manufacturers within the consumer electronics and home appliance verticals across all strategic 2nd Party Data products.

• Developed strategic relationships with top manufacturers and retailers integrating OwnerIQ’s products into their marketing programs.

• Crafted retailer support programs for top manufacturers utilizing OwnerIQ's solutions.

• Educated sales teams of LG, Canon and Panasonic on the use of programmatic media buying giving their retailers a more efficient and effective use of their co-op funds.

Sharp Electronics Corporation, Mahwah, NJ 1989 TO 2012 CHIEF MARKETING OFFICER 2010 TO 2012

Spearheaded brand enhancement project, which resulted in a new strategic messaging platform repositioning Sharp as a company that is committed to the use of technology to improve the essential moments of our customers’ lives.

• Developed a new narrative for the Sharp brand complete with revised messaging, visual elements, guidelines and employee communications that supported the new brand position.

• Created new revenue generating business opportunities that connected existing and new hardware to networked solutions creating new products/services.

• Managed all corporate agency relationships and brand development efforts including advertising, public relations, website development, social media and corporate events.

SENIOR VICE PRESIDENT OF MARKETING, CONSUMER ELECTRONICS AND HOME APPLIANCES 2004 TO 2010 VICE PRESIDENT OF MARKETING, CONSUMER ELECTRONICS AND HOME APPLIANCES 2000 TO 2004 Directed and managed a team of marketing and product planning professionals who were accountable for over $2 billion in annual revenue.

• Led product development and marketing for the 2007 consumer electronics and home appliance product line that achieved over $2 billion in revenue, the largest single year sales result in Sharp USA’s history.

• One of 3 executive leaders chosen to head “transformation” initiative focusing on U.S. based product development.

• Responsible for the development and launch of Sharps largest brand campaign featuring the AQUOS liquid crystal television line. Received Advertising Age’s “Top 50 Marketers” award for 2005 campaign.

• Organized and directed strategic partnership effort with “best-in-class” national accounts, resulting in an 88% increase in sales, number one TV market share at Best Buy and the tripling of 2002 selected products at Circuit City.

• Acted as corporate spokesperson communicating Sharp’s marketing and product development goals and objectives at press conferences, trade shows, industry councils, editorial events and dealer meetings.

• Managed marketing services and training teams communicating Sharp’s product benefits to internal sales force, dealer sales counselors and end users through national advertising, public relations, brochures, displays, dealer programs, merchandising kits and training materials.

ASSOCIATE VICE PRESIDENT OF MARKETING, CONSUMER ELECTRONICS GROUP 1999 TO 2000 ASSOCIATE VICE PRESIDENT OF SALES & MARKETING, HOME DIGITAL DIVISION 1998 TO 1999 Initiated and continually updated 3-year product plans, which evaluated new technologies, projected competitive movement and identified key products to leverage Sharp’s core competencies.

• Developed strategic alliances with software and service partners resulting in recurring revenue business models for audio, video and digital products

• Managed all product development and marketing efforts for the Home Digital Division, a unification of the Digital Products and Audio/Video Divisions

• Hand picked by Sharp’s U.S. President to head up a newly formed division whose charter was to launch Sharp’s digital television products in the US market under the “SharpVision” brand name.

• Managed national sales force that together with a network of sales representatives launched, merchandised and supported SharpVision branded home theater and digital products in over 800 select U.S. storefronts.

• Managed complete product development process, and created launch strategy to introduce digital television products including national advertising, dealer education, consumer awareness and retail support. DIRECTOR OF PRODUCT PLANNING, AUDIO/VIDEO 1996 TO 1998 Identified Sharp’s unique product position by forecasting industry trends, technology advancements and competitive movement. Collaborated with overseas factories, U.S. multimedia department and domestic labs.

• Strengthened dealer relationships by organizing comprehensive line reviews through product managers, while managing product positioning through extensive distribution plans.

• Created unique marketing programs for the expansion and communication of key new products. NATIONAL SALES AND MERCHANDISING MANAGER - VIEWCAM 1994 TO 1996 PRODUCT MARKETING MANAGER – CAMCORDERS 1993 TO 1994 Managed the development and introduction of the Viewcam camcorder from its conception.

• Hired, trained and managed a team of six Regional Sales Managers whose responsibility was to expand distribution, increasing sales and market share of Viewcam line of camcorders.

• Identified target dealers by category, while providing sales team with a comprehensive sales and merchandising program designed to seed Viewcam product. Doubled distribution in less than two years resulting in a 5% increase in market share.

• Managed a $20 million promotional budget, the largest ever at its time for a single Sharp product, consisting of a national advertising campaign, consumer promotions, public relations events, dealer merchandising and support.

• Crafted an integrated roll out program including national advertising, consumer outreach, dealer support, training guides, and point of purchase displays.

Additional positions at Sharp Electronics from 1989 to 1993 include: TELEVISION MARKETING MANAGER

AUDIO SALES MANAGER

AUDIO/VIDEO KEY ACCOUNT SALES MANAGER – NY

AUDIO/VIDEO DISTRICT SALES SUPERVISOR – NY

EDUCATION

Bachelor of Science, Marketing, University of Scranton, Scranton, PA – Deans List COMMUNITY SERVICE

BOARD OF DIRECTORS/ GLOBAL ADVISORY COUNCIL, CLEAN THE WORLD FEBRUARY 2010 TO PRESENT Clean the World is a social enterprise that collects and recycles the partially used soap from hotels to donate to organizations that provide aid to impoverished people around the world. By providing soap to those that need it most, Clean the World helps prevent the spread of disease and saves lives.

BOARD OF DIRECTORS, ONE MOBILE PROJECTOR PER TRAINER SEPTEMBER 2016 TO PRESENT OMPT enables the most under-served communities in the world to lift themselves out of poverty by gaining access to knowledge that can transform their lives. We do this by working with subject matter experts and teaching locals how to produce educational videos using low cost video cameras and cordless projectors in typically hard to reach locations. HONORS AND AWARDS

OwnerIQ President’s Club, 2015

Ranked #14 in the ExecRank list of Worldwide Marketing Executives, 2012 Advertising Age’s Top 50 Marketers Award, 2005

Bronze EFFIE for Advertising effectiveness, 1995

BOARD MEMBERSHIP AND AFFILIATIONS

Marketing Professional Advisory Council for The University of Scranton since 2016 Advisor for Bitmatic since 2016

Path to Purchase Institute Faculty Member since 2015 Advisory board member for The Mall Channel since 2013 Advisory board member for Sherwood Trading Group from 2013-2015 Chairman of the advisory board for Owner IQ since 2012, advisory board member since 2010 Governing Body Co-Chairman of the NY Area CMO Collective from 2006-2012 Chairman of the board for the Association of Home Appliance Manufacturers 2012, and board member from 2004-2012 Consumer Electronics Association board of industry Leaders, video division and Academy of Digital Pioneers



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